Sunday, March 12, 2023

Update to Enabling Dishonest Behavior policy (August 2020) - Advertising Policies Help [gg-adspolicy-en]

Update to Enabling Dishonest Behavior policy (August 2020)

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.


In August 2020, the Google Ads Enabling Dishonest Behavior policy will be updated to clarify restrictions on advertising for spyware and surveillance technology. The updated policy will prohibit the promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization. This policy will apply globally and we will begin enforcing this policy update on August 11, 2020.

Examples of products and services that will be prohibited (non-exhaustive)

Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that can be used to monitor texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying.

This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Please review this policy update to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before August 11, 2020.

(Posted July 2020)

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