Saturday, February 25, 2023

What's new: October 2019 - Display & Video 360 Help [gg-displayvideo-en]

What's new: October 2019

Learn about new features and updates to Display & Video 360 from October 2019

Campaign and workflow updates

Display forecasting in reach planning

Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. Learn more

Google video partners inventory now available with TrueView for action line items

New TrueView for action line items automatically target Google video partners, expanding the available inventory for these line items. Learn more

You can now target popular content across YouTube and Google video partners with the new popular content option in placement targeting for TrueView ad groups. Learn more

Marathi language targeting now available for TrueView line items

Language targeting for TrueView line items now includes Marathi. Learn more

App/URL targeting expansion for connected TV devices

To ensure that you're reaching top publishers across device types, Display & Video 360 will automatically target a publisher's connected TV app when you target a given website. For example, if you target, Display & Video 360 will also target their connected TV app inventory. This targeting expansion matches the behavior for mobile apps. Learn more

Standardized connected TV IDs in targeting and reporting

You'll now see standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in reporting. The new format makes it easier to identify where your ads served. Learn more

Pacing and Performance views now available in the Combined tab

The Pacing and Performance views are now available in the Combined tab under Campaigns > Flights. From the Combined tab, you're able to use these views with data for insertion orders and line items in the same table.

Creative updates

The Flipbook creative format is now available in 336 x 280

Previously, Flipbook creatives were only available in the 300 x 250 size. Now, when you make a new Flipbook creative, it'll support both 300 x 250 and 336 x 280 ad slots.

Create an audio creative and companion creative at the same time

To save time, you can now upload a companion creative as you create your audio creative. Learn more

Improvements to the creative review process

To give you more insight into how long creative review takes, all creatives now include a review start time, which you can find in the creative's Details page, in Audit information. Review start time will be shown for creatives that were created or updated after October 8, 2019. Learn more

Insights updates

Changes to iPad reporting and targeting

On iPads running iOS 13 or later, Safari will deliver desktop websites instead of the mobile optimized websites delivered to previous versions of iOS. Because of this, Safari traffic from iPads running iOS 13 or later will be reported as desktop in Display & Video 360. This will also affect targeting.

Inventory updates

For the latest information on inventory sources in Display & Video 360 see Supported display exchanges, Supported native exchanges, and Supported audio & video exchanges.

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