Sunday, June 19, 2022

Overview of deals - Display & Video 360 Help [gg-displayvideo-en]

Overview of deals

Generally speaking, a deal is an advertising inventory agreement between a buyer (advertiser or agency) and a seller (publisher or exchange). Depending on the specific type of deal, the terms, and implementation will vary.

Guaranteed deals

Guaranteed deals are agreed upon between a buyer and seller up front. Because of this, many of the deal's settings like default targeting, budget and pacing, and insertion order settings cannot be changed. The default advertiser for a guaranteed deal can be changed, provided your user has the required permissions.

Types of Guaranteed deals

Programmatic guaranteed deals

Tag guaranteed deals

Other types of deals

About non-guaranteed fixed deals

About non-guaranteed auctions

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