Exchange reporting for Open Bidding
If you're a publisher, learn about reporting for publishers.
Create a new report
Sign in to Authorized Buyers.
- Click Reporting.
- Click New report.
- Enter a meaningful report name.
- Select a date range for your report. You can report on data up to 18 months in the past.
- (Optional) Click Filter to refine your report data and include only items you specify. Applying filters can also help reports run more quickly.
- Choose which data to display in your report by including report dimensions and metrics.
- (Optional) Add editors—other users allowed to edit your report settings.
- Save and run your report.
- If you want to run the report later, click Save and give the report a meaningful name. If scheduled, your report will run according to the schedule you've defined. Otherwise, you can come back to run or edit this report in the future.
- If you want to generate report results now, click Run. After your report has loaded, you can edit the report inline, send the report results, or export the report results.
|Hours||Activity by hour. Can also be shown as a range.|
|Days||Activity by day. Can also be shown as a range.|
|Weeks||Activity by week. Can also be shown as a range.|
|Months||Activity by month. Can also be shown as a range.|
|Sites||Shows data for publisher domains and subdomains.|
|Countries||Shows the countries where users viewed ads on the publisher's inventory.|
|Creative sizes|| |
Shows the actual winning ad size of the creative. Here are additional creative size labels:
|Platforms||Shows the different types of devices and platforms (for example, desktop computer, a high-end mobile device or another mobile device) that advertisers serve ads on.|
|Web property name||Shows the name of the publisher Ad Exchange web property through which Open Bidding transacted.|
|Billing IDs||Shows the unique identifier of the Pretargeting configuration.|
|Mobile app IDs||Shows mobile app unique identifier from the iTunes or Google Play store.|
|Mobile app names||Shows mobile app names from the iTunes or Google Play store. For example, "Angry Birds".|
|Ad impressions||The count of ads which are served to a user.|
|Clicks||The number of times a user clicked on an ad.|
|Ad CTR|| |
For standard ads, your ad click-through rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a percentage.
|CPC||The cost-per-click (CPC) is the average amount you pay each time a user clicks on your ad.|
|Advertiser cost||Cost of the ad impression.|
Cost per thousand impressions.
|Inventory matches||Number of requests that matched a buyer's pretargeting.|
|Bid requests||Number of times a yield group buyer is asked to return bid to fill a yield group request.|
|Successful responses||Number of times a yield group a buyer successfully returned a bid in response to a yield group callout, even if that response is "no bids."|
Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction.
This number might be greater than Yield group callouts because a buyer can return multiple bids per response.
|Bids in auction|| |
Number of bids received from Open Bidding buyers that competed in the auction.
A bid might not compete in the auction because the bid contained a creative that has already been scanned and found to violate policy. Learn more about Authorized Buyers policies and enforcement.
|Auctions won||Number of winning bids received from Open Bidding buyers. This may not equal impressions because of auctions won where the ad wasn't rendered or when a Mediation list is returned to the publisher's mobile app and another buyer fills the request.|