If you're looking for the Map button, and don't see it in the Tours group on the Insert tab, it might be you don't have a version of Office that comes with Power Map, already installed and enabled to show the Map button on the Insert tab.
To check the version of Office on your computer, see What version of Office am I using?
Power Map is installed but not enabled
If Power Map is installed but not shown on the ribbon, try this to make sure the add-in is enabled:
Click File > Options.
In the Manage box, pick COM Add-ins and click Go.
Under Add-ins available, check the Microsoft Power Map for Excel box and click OK.