Opportunities and experiments
Get ideas to improve your account performance
The "Opportunities" page is dedicated to helping you improve your account performance. You can think of the page as a personal assistant who customizes opportunities for your account. It can help you to maximize your revenue and performance.
We recommend that you check your "Opportunities" page regularly. Whether you optimize your account daily or monthly, it's constantly working in the background to spot opportunities for you to improve.
There are several different types of opportunity:
Verified by experiment
If you've switched on automatic experiments, you might see opportunities with the "Impact verified by experiment" label. These opportunities are backed up by the results of experiments run by Google on your behalf. You can apply their recommended changes with confidence.
You can take the following actions on opportunities:
If you have multiple opportunities of the same type, then they'll be combined together into one details page, making it easier for you to work on them at the same time.
Many opportunities can be implemented immediately. If you're ready to proceed with the recommended changes, click Apply now (or Apply all if you're applying multiple opportunities). The changes will go into effect immediately.
Why you might not see opportunities
We only show opportunities if we determine that they're applicable to your site and believe they'll have a positive revenue or traffic impact. Even though you might not see any opportunities now, we recommend that you check your "Opportunities" page regularly.