Friday, December 3, 2021

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Swim with your Apple Watch - Apple Support

Swim with your Apple Watch

From laps in a pool to a freestyle across open water, your Apple Watch Series 2 or later is ready for a swim with you.

Start a swimming workout

  1. Open the Workout app. 
  2. Scroll to Pool Swim or Open Water Swim. Use Pool Swim for laps in a pool and Open Water Swim for swimming in places like a lake or ocean.
  3. Tap to start the workout or tap the more button the More icon to set a calorie, distance, or time goal.
  4. For Pool Swim, turn the Digital Crown to set the pool length. This helps your Apple Watch accurately measure your laps and distance. Then tap Start.
  5. Wait for the three-second countdown. To skip the countdown, tap the screen.

When the workout starts, the screen automatically locks to prevent accidental taps from water droplets.

  • To pause your swim, press the Digital Crown and side button at the same time.
  • To resume your swim, press the Digital Crown and side button again.

To check your progress, check your watch face. You can choose which metrics you see on the screen.

Apple Watch Series 1 and Apple Watch (1st generation) aren't suitable for swimming. Learn about the water resistance of your Apple Watch

Unlock your Apple Watch and clear water from the speakers

When you start a swimming workout, your screen locks to prevent accidental taps. You can see the Lock icon the water lock icon at the top of the screen. To use your watch, you need to unlock the screen.

  1. To pause your workout, press the Digital Crown and the side button at the same time.
  2. Dry your screen. If your screen's wet, the water might cause accidental taps.
  3. Turn the Digital Crown to unlock the screen and clear any water from your Apple Watch. Your watch makes a sound, and you might feel water on your wrist.

To lock your Apple Watch again, swipe right, then tap the Lock button .

End your workout

  1. To pause your workout, press the Digital Crown and side button.
  2. Turn the Digital Crown to unlock the screen.
  3. Swipe right, then tap the End button the end workout icon.

When your workout ends, your Apple Watch shows you a summary of your workout, including the strokes that you swam. To see more, check your workout history in the Activity app on your iPhone. 

View splits and sets

  1. On your iPhone, open the Activity app.
  2. Tap the Workouts tab.
  3. Tap the workout that you want to view. 

The Pool Swim workout automatically tracks your splits and auto sets, while the Open Water Swim workout tracks splits. Splits are your total workout time divided by distance. Auto sets show your rest and swim time separately.

In earlier versions of watchOS, your rest time was subtracted from your splits. In the latest version of watchOS, your splits include your rest time.

Get better results

  • Your Apple Watch estimates your measurements during workouts based on the information that you entered during setup. Here's how each workout is measured: 
    • Pool Swim: When you start a workout, be sure to accurately set the pool length to help your Apple Watch measure laps and distance. GPS isn't used during a Pool Swim, and water might prevent a heart-rate measurement, but calories, laps, and distance will still be tracked using the built-in accelerometer.
    • Open Water Swim: GPS will only provide distance when you do a freestyle stroke. Water might prevent a heart-rate measurement, but calories will still be tracked using the built-in accelerometer.
  • Learn how to update your personal information.  
  • See your Activity history.
  • Learn more about the Workout app
  • Learn about each workout type on your Apple Watch.
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Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Use frequency capping - Google Ads Help [gg-google-ads-en]

Use frequency capping

Frequency capping allows you to limit the number of times ads appear to the same person. You can use frequency capping in Display campaigns and Video campaigns.

This article explains how to use frequency capping in your campaigns.

How it works

Depending on your campaign type, frequency capping works differently.

Display campaigns

  • You can allow Google Ads to optimize how often your ads show to users, or you can set a frequency cap manually to manage the number of impressions on the campaign, ad group, or ad.
  • Third-party cookies are used by default, but if those aren't available, then first-party cookies are used to approximate impressions.
  • You can only use frequency capping from the "Frequency management" section in your campaign settings. You can't adjust frequency capping settings when you create a new campaign.
  • For Display campaigns, only impressions that were viewable count toward frequency caps.

Video campaigns

  • Frequency caps for Video campaigns can only be set on the campaign level. When you set the frequency cap for a Video campaign, you set a limit on your videos in a campaign for selected time intervals based on:
    • Impressions
    • Views
    • Both impressions and views
  • If the videos in a campaign are used in other Video campaigns, both those other impressions and views count towards the frequency cap of that campaign.
  • When a user reaches the frequency cap, Google stops showing this campaign to the user. This only applies to in-stream and bumper ads in the auction.

Instructions

Set a frequency cap in a Display campaign

Note: You can only set a frequency cap in a Display campaign after you create the campaign. This can be done from the "Frequency management" section in your campaign settings.
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Settings.
  3. Click Campaign settings, then select a Display campaign you want to add a frequency cap to.
  4. Click Additional settings.
  5. Select Frequency management and then choose how often your ads show to the same user. You can choose to let Google Ads optimize how often your ads show (recommended) or choose your own settings for the frequency cap.
  6. Click Save.

Set a frequency cap in a new Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaigns.
  3. Click the plus button and select New campaign.
  4. Select your campaign objective and click Continue.
  5. Select your campaign type.
  6. Click Continue.
  7. Click Additional settings.
  8. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  9. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  10. Select a time interval (per day, week, or month).
  11. When you finish, click Create campaign.

Set a frequency cap in an existing Video campaign

  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Campaign settings, then select the Video campaign you want to add a frequency cap to.
  3. Click Additional settings.
  4. Select Frequency capping.
    • Cap impression frequency: Limit how many times ads in this campaign can show to the same user.
    • Cap view frequency: Limit how many times ads in this campaign can get a view or interaction from the same user.
  5. Enter the number of impressions or views cap for the campaign. The value must be a whole number (such as 4, not 4.5).
  6. Select a time interval (per day, week, or month).
  7. Click Save.

Access and view iCloud Photos on your iPhone, iPad, or iPod touch - Apple Support

Access and view iCloud Photos on your iPhone, iPad, or iPod touch

With iCloud Photos, you can browse, search, and share all the photos and videos from any of your devices.

All of your photos on all of your devices

iCloud Photos works seamlessly with the Photos app to keep your photos and videos securely stored in iCloud and up to date on your iPhone, iPad, iPod touch, Mac, Apple TV, and iCloud.com. For example, let's say you have an iPhone, iPad, and Mac. You can take a photo on your iPhone and see that same photo on your other devices and iCloud.com too.

 

How to turn on iCloud Photos

  1. Go to Settings > [your name] > iCloud.
  2. Tap Photos.
  3. If you need to, tap to turn on iCloud Photos.

If you can't turn on iCloud Photos, you might need to make changes to your storage plan.

iPhone with iCloud Photos enabled

How to access iCloud Photos

  1. Open the Photos app.
  2. Tap the Photos tab  to see your photos.
  3. Tap the Albums tab  to see My Albums, Shared Albums, People & Places, Media Types, and Other Albums. You can also learn more about content that you share with others.

See your recently deleted photos:

  1. Open the Photos app.
  2. Tap Albums tab .
  3. Scroll down to Other Albums and tap Recently Deleted.

Deleted photos and videos are placed in the Recently Deleted album on your device, where they remain for 30 days. After that, items are permanently removed from all your devices set up for iCloud Photos.

iPhone showing iCloud Storage

How to check your iCloud storage

It's easy to see how much storage your iCloud Photos use:

  1. Go to Settings > [your name].
  2. Tap iCloud > Manage Storage. 
  3. Tap Change Storage Plan to make changes. 

You can also see how iCloud Photos uses your iCloud storage.

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