Wednesday, November 17, 2021

Ad blocking FAQs - Campaign Manager 360 Help [gg-campaignmanager-en]

Verification

Ad blocking FAQs

Here are some common questions you may have about ad blocking.

Expand all   Collapse all

How it works

What do I have to do to enable ad blocking? Is re-tagging required?

No re-tagging is required. Enabling ad blocking requires two main steps:

  1. Choose or upload flagged domain lists in Campaign Manager 360 Verification. Then apply them to your campaign (or the parent advertiser or account).

  2. In Campaign Manager 360 Trafficking, enable ad blocking in the campaign properties. Now Campaign Manager 360 will only serve transparent pixels to flagged domains for this campaign. If you want to serve your own unbranded content (such as PSAs) to flagged domains, set up "creative bundles" in your advertiser properties.

Will ad blocking work for my traffic outside the U.S.?

If ad blocking is enabled for your account, it is available for all your traffic globally.

How many domains can I add to my flagged domain list?

You can add a total of 1000 domains or subdomains to each list.

Can I disable ad blocking on one of my accounts?

Yes. Open the site properties anywhere in your Campaign Manager 360 account, such as in your campaign or advertiser. Then uncheck the Allow ad blocking checkbox under "Verification settings." This will disable ad blocking on the account for all campaigns and advertisers in your account.

Do this if your publisher prohibits ad blocking, or if you don't want to use ad blocking on a particular account.

Supported uses

Which ad types are supported?

Ad blocking is not supported for: click trackers, tracking ads, or impressions served to mobile in-app environments.

In general, the mobile in-app environment doesn't have any referrer URLs. So most of the Verification monitoring or blocking doesn't apply to mobile in-app. Mobile web is supported the same as desktop web.

Is ad blocking available for Campaign Manager 360 only, or can I block pre-bid in Display & Video 360?

Regardless of the ad blocking beta, as of today Display & Video 360 users who use Campaign Manager 360 can block pre-bid with flagged domain lists and content classifiers.

What about pre-bid blocking in GDN?

GDN users can do pre-bid blocking with flagged domains and classifiers set in Verification. The only exception is if a single GDN ad group is mapped to multiple Campaign Manager 360 placements from different networks; in this case, GDN doesn't know which Verification settings to use.

Can I block based on geo and classifiers?

We currently support blocking on domain lists, geo, and standard (but not custom) classifiers.

Can I block ads based on URLs?

Ad blocking is available for domains, but not specific URLs.  You can block a site like 'example.com', but not 'example.com/aSpecificPage.html'

When your ad is blocked

If I use internal redirect tags, what happens when my ad is blocked from a flagged domain?

Internal redirect tags are used to serve Campaign Manager 360 ads on sites that use Google Ad Manager or other Campaign Manager 360 products.

If internal redirect tags cannot deliver an ad because your ad is blocked, Campaign Manager 360 does not send a brand-neutral alternative. Instead, Campaign Manager 360 leaves the impression available to Google Ad Manager so that it can show another ad from a different advertiser.

What reporting is available?
  • Report Builder: View clicks and impressions on brand-neutral ads and brand-neutral creatives in your standard reports. Add the "brand-neutral" filter for both creative type and ad type in Report Builder.

  • Verification: View the number of blocked impressions for each flagged domain in your list. Display blocked impressions by choosing them on the "Columns" drop-down on the Overview page.) During the beta release we will only block on domains. We're developing additional blocking capabilities.

  • Active View and event tags (not supported): Active View and event tags are not supported for brand-neutral content. This means that for impressions on flagged domains, you cannot capture Active View metrics or log information for vendors with event tags.

What will people see if my ad is blocked?

By default, Campaign Manager 360 sends transparent pixels. People do not see anything at all. The placement is transparent, so it has the same background color as the rest of the page. There is no sign any content is missing.

Fees

If I use this feature to verify my ad serving, is there any extra cost?

Ad blocking does not cost anything extra.

Do I pay ad serving fees for blocked impressions?

Yes. You pay for serving when there is a serving request. For most ad types, a serving request is still made, so you're still charged the ad serving fee. Video is an exception to this - blocked video impressions are free! In addition, if your ad is serving in the programmatic space through Display & Video 360 it's blocked before you've bid on it, so there are no serving costs.

Why are blocked video impressions free?

This has to do with how videos are served. When a video ad is blocked, the publisher never actually makes a call for the ad. Since the publisher doesn't choose to call the ad, there's no serving request, no impression gets counted, and there's no "blocked" impression in reporting. Because of this, there is no ad serving fee incurred.

About secure creatives - Display & Video 360 Help [gg-displayvideo-en]

About secure creatives

SSL compliance for creatives

Display & Video 360 requires that all creatives are SSL compliant (except for creatives served in China, where SSL compliance isn't required). During creative review, each creative is tested to detect non-secure calls.

What is SSL compliance?

When creatives load, they may make any number of calls to various servers to load images and other resources. To be SSL compliant, make sure that all assets and trackers in your creative are loaded from secure servers. All URLs should start with https except landing page URLs. Display & Video 360 does not require landing pages to be SSL compliant.

Examples
  • The following image is loaded from a non-secure URL.
    <img src="http://www.example.com/image.jpg" width="300" height="600">
  • The following image is loaded from a secure URL.
    <img src="https://www.example.com/image.jpg" width="300" height="600">

Check the SSL compliance of a creative

  1. Open the creative, then click Creative status.
  2. If the Display & Video 360 review section isn't expanded, click to expand it.
  3. If the creative isn't SSL compliant, you'll see feedback that the creative isn't SSL compliant or that it contains non-secure HTTP calls. Review the list of detected destination URLs and look for URLs that start with "http://".

Refresh rate for ads in mobile apps - Google Ad Manager Help [gg-admanager-en]

Refresh rate for ads in mobile apps

Maximize ad revenue for users on a single screen

The refresh rate determines how often a new ad impression is generated on a mobile app. You can choose not to refresh ads or to refresh every 30 to 120 seconds. We recommended that you have ads persist for 60 seconds or longer, depending on the functionality of your app. Our internal tests have shown that this ensures users have enough time to engage with ads, providing the best performance for both advertisers and publishers.

Refresh rate is only for mobile app inventory.

Set the refresh rate in ad unit settings

The default value is No refresh. If you select Refresh rate in seconds, Ad Manager will auto-populate a value of 60, which you can change to any value between 30 and 120 seconds.

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad units.
  3. Click an ad unit's name to open its settings.
  4. Select Refresh rate (30-120 seconds) and change the value.
  5. Click Save.

Keep in mind

  • For ad units eligible for dynamic allocation, ads can have a refresh rate, as long as it's declared in Ad Exchange (not declaring a refresh rate constitutes a policy violation); or they can be set to No refresh.
  • If you set a refresh rate for a parent ad unit, that setting doesn't propagate to the child ad units under the parent. You need to set a refresh rate for each child ad unit individually.
  • This feature will refresh ads from all demand sources. Ensure that the refresh rate you choose is in compliance with the policies for any indirect sources of demand that you're trafficking.

Refresh rate for ads in mobile apps - Google Ad Manager Help [gg-admanager-en]

Refresh rate for ads in mobile apps

Maximize ad revenue for users on a single screen

The refresh rate determines how often a new ad impression is generated on a mobile app. You can choose not to refresh ads or to refresh every 30 to 120 seconds. We recommended that you have ads persist for 60 seconds or longer, depending on the functionality of your app. Our internal tests have shown that this ensures users have enough time to engage with ads, providing the best performance for both advertisers and publishers.

Refresh rate is only for mobile app inventory.

Set the refresh rate in ad unit settings

The default value is No refresh. If you select Refresh rate in seconds, Ad Manager will auto-populate a value of 60, which you can change to any value between 30 and 120 seconds.

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad units.
  3. Click an ad unit's name to open its settings.
  4. Select Refresh rate (30-120 seconds) and change the value.
  5. Click Save.

Keep in mind

  • For ad units eligible for dynamic allocation, ads can have a refresh rate, as long as it's declared in Ad Exchange (not declaring a refresh rate constitutes a policy violation); or they can be set to No refresh.
  • If you set a refresh rate for a parent ad unit, that setting doesn't propagate to the child ad units under the parent. You need to set a refresh rate for each child ad unit individually.
  • This feature will refresh ads from all demand sources. Ensure that the refresh rate you choose is in compliance with the policies for any indirect sources of demand that you're trafficking.

How to clean your Apple Card - Apple Support

How to clean your Apple Card

See how to protect and maintain the condition of your titanium Apple Card.

About the titanium Apple Card

The titanium Apple Card1 is laser-etched with the card holder's name and the Apple logo. A white finish is achieved through a multi-layer coating process that's added to the titanium base material.

If your titanium Apple Card comes into contact with hard surfaces or materials, it's possible that the coating can be damaged.

How to clean your titanium Apple Card

If your titanium Apple Card comes into contact with contaminants that can cause stains, follow these steps to clean your card:

  1. Gently wipe with a soft, slightly damp, lint-free microfiber cloth.
  2. Moisten a soft, microfiber cloth with isopropyl alcohol and gently wipe the card.

Don't use window or household cleaners, compressed air, aerosol sprays, solvents, ammonia, or abrasives to clean your titanium Apple Card.

Some fabrics, like leather and denim, might cause permanent discoloration that will not wash off.

How to safely store and carry your titanium Apple Card

  • Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials.
  • Place your card in a slot in your wallet or billfold without touching another credit card. If two credit cards are placed in the same slot your card could become scratched.
  • Don't place or store your titanium Apple Card card near magnets. If your card is placed close to a magnetic latch on a purse or bag, the magnetic strip can become demagnetized.
  • Don't place your titanium Apple Card in a pocket or bag that contains loose change, keys, or other potentially abrasive objects.
  1. Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

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Advertising with Google Ad Manager - Google Ad Manager Help [gg-admanager-en]

Advertising with Google Ad Manager

Get an overview of Ad Manager

Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.

Ad Manager is for you if you need:

  • A central place to monetize all of your inventory types (websites, mobile apps, videos, or games)
  • To manage a significant amount of ad revenue that comes through direct deals from buyers
  • To use third-party networks to compete for ad inventory
  • More complex reports to gain granular insights

AdSense or AdMob might be a better fit for you depending on the advertising business you need to manage. Learn more in Compare Ad Manager, AdSense, and AdMobSee the note below for information about Google Ad Manager 360

Some features are available only for Ad Manager 360 accounts, including Audience Solutions, data transfer reporting, open bidding, publisher provided identifiersspecial ad units, access to Teams, and more. Contact your account manager if you're interested in an Ad Manager 360 account. 

View related Skillshop training course

How Ad Manager works

Most publishers use a single Ad Manager network to manage all of their advertising. Your Ad Manager network is where you define your ad inventory and create, manage, and report on your advertising campaigns.

  • Define your ad inventory—called ad units. This is the location on your webpage or app where you want to show ads. Ad Manager generates a tag (a snippet of code) for each ad unit.
  • The tag is inserted in your webpage or app. When a user visits the webpage or app, the ad tag makes a request for an ad from Ad Manager.
  • You create orders and line items—that is, "campaigns." These represent your transaction with an advertiser or buyer of your ad inventory. Campaigns that reference or "target" the ad unit are then eligible to serve an ad to that request. Ad Manager chooses the best ad to serve at the time of the request.

With customizable reports, Ad Manager shows you which ads served to which inventory, how much revenue you're likely to earn, and much more.

 

My application for a fully activated AdSense account was disapproved - Google AdSense Help [gg-adsense-en]

AdMob, YouTube, and Blogger

My application for a fully activated AdSense account was disapproved

AdMob publishers only

If your application for a fully activated AdSense account has not been approved, please refer first to the application status message that we've emailed you - it contains more details on why your application was not approved. For more information, see our list of the most common disapproval reasons and the next steps you should follow.

If you've made the necessary changes to fix the issues listed in your email, you can re-submit your application. Here's how:

  1. Sign in to your AdSense account.
  2. Click Ads.
  3. Follow the instructions under "Add AdSense for content".

Text ad requirements - Advertising Policies Help [gg-adspolicy-en]

Text ad requirements

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Text ads are the most basic type of Google Ads, and they form the foundation for ad extensions. Text ads are subject to the standard Google Ads policies. See below for information about Google Ads policy issues that are commonly associated with this format.

Related policies and common disapprovals

The following AdWords policies are particularly relevant to text ads and are often associated with disapprovals.

Editorial

The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. See the Editorial policy for more information. Note the Style and spelling policies, which help maintain a clear and professional appearance for ads. For example, text ads can't use description text to lead into the URL, use the display URL field as another line of text, or include text that appears cut off or incomplete. Also note the character limits for languages that use double-width characters.

Unclear relevance

All information should be relevant to what you're advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.

Inappropriate content

Google values diversity and respect for others. For this reason, we don't allow content that offends users or that is otherwise inappropriate. See the policy on Inappropriate content for more information.

Sexual content

To keep ads relevant and safe for users, Google restricts sexual content in certain circumstances. See the Sexual content policy for more information.

Trademarks

Google may remove ads or extensions in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademarks policy for more information.

Editorial - Advertising Policies Help [gg-adspolicy-en]

Editorial

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.

In order to provide a quality user experience, Google requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Below are some examples of what to avoid in your ads. Learn about what happens if you violate our policies.

Style and spelling

The following is not allowed:

Not allowed Ads or extensions that do not use commonly accepted spelling or grammar

Examples: "Flowers here buy" or "Buy flwres here" instead of "Buy flowers here"

Note: Some trademarked terms, brand names, or product names use nonstandard grammar, spelling, punctuation, or capitalization. If you want to use such names in your ads, you must first request a review and show that the nonstandard terms appear consistently throughout your website or app.

Not allowed Ads or extensions that are incomprehensible or don't make sense

Examples: Gibberish or overly generic ad text; overly generic or vague promotions; ad text that is cut off or incomplete

Not allowed Ads or extensions that exceed character limits for double-width character languages

Note: Character limits for text vary depending on whether the text appears in a single-width or double-width language. Double-width languages, such as Chinese, Japanese, and Korean, use double-width characters that take twice as much space as single-width characters. Therefore, character limits in these languages are half that of other languages.

Not allowed Ads or extensions that are inconsistent with the clear and informational presentation style of the Google Search results

Examples: Ads that use bullet points or numbered lists; ads containing a generic call to action (such as "click here") that could apply to any ad

Punctuation and symbols

The following is not allowed:

Not allowed Punctuation or symbols that are not used correctly or for their intended purpose

Examples: Exclamation marks in the ad headline; repeated punctuation or symbols; symbols, numbers, and letters that don't adhere to their true meaning or purpose, such as using "@ home" to mean "at home"; non-standard use of superscripts; non-standard symbols or characters, such as asterisks; bullet points and ellipses; excessive or gimmicky use of numbers, symbols, or punctuation, such as f1owers, fl@wers, Flowers!!!, f*l*o*w*e*r*s, F.L.O.W.E.R.S, use of an exclamation mark or question mark two or more times in ad text

Note: Some types of non-standard punctuation and symbols are allowed in certain circumstances. Trademarks, brand names, or product names that use non-standard punctuation or symbols consistently in the ad's destination can be approved for use in ads. Symbols used in commonly acceptable ways are also allowed, such as using an asterisk for star ratings (5* hotel) or to indicate that legally required conditions apply. To use any of these kinds of punctuation or symbols, you must request a review.

Note: App titles and developer names are subject to this policy. You may need to change the name in the developer console to have your ads approved, or request a review to have the name approved.

Not allowed Invalid or unsupported characters

Examples: Emoji, single-byte katakana

Capitalization

The following is not allowed:

Not allowed Capitalization that is not used correctly or for its intended purpose

Examples: Excessive or gimmicky use of capitalization, such as the following: FLOWERS, FlOwErS, F.L.O.W.E.R.S

Note: In some circumstances, non-standard capitalization is allowed. For coupon codes, common abbreviations (such as "ASAP"), trademarks, brand names, and product names, you can request a review to see if non-standard capitalization can be approved.

Repetition

The following is not allowed:

Not allowed Non-standard, gimmicky, or unnecessary repetition of names, words, or phrases

Note: This policy includes extensions repeating text that already appears in ad text

Examples: Repeating the advertiser name, repeating the product name

Not allowed Extension text that repeats words or phrases within the same extension or another extension in the same ad group, campaign, or account

Unacceptable spacing

The following is not allowed:

Not allowed Omitting a space or adding extra spaces

Examples: "Sale,buy flowers"; "Sale, buy flowers"

Not allowed Excessive or gimmicky use of spacing

Examples: f l o w e r s, buyflowershere

Note: Some trademarked terms, brand names, or product names use non-standard spacing. If you want to use such names in your ads, you must first request a review and show that the non-standard terms appear consistently throughout your website or app.

Phone number in ad text

The following is not allowed:

Not allowed Entering a phone number in ad text

Example: Adding "Call 1-800-123-4567" to the ad's description

Note: If you want to encourage customers to call you, consider using call extensions or call-only ads instead of putting the number in your ad text. If your company name is an actual phone number (such as "1-800-EXAMPLE"), request a review to see if you can use it in ad text.

Misuse of ad features

The following is not allowed:

Not allowed Ads or extensions that do not use the features of the ad unit for their intended purpose

Examples: Ads that don't contain promotional content; text ads missing a line of text; using the URL field as an additional line of text; animated ads that include a game or contest that people play in order to win prizes or other compensation; ads that encourage people to win a game or contest or claim prizes by clicking the ad; using a screenshot of a text ad to simulate an authentic text ad; making ValueTrack tags visible in ad text; uploaded custom HTML5 ads that have modified clickability

Note: Audio and video are acceptable, but the default setting must be "off" or paused.

Note: HTML5 ads can't use "Tap Area" (in Google Web Designer) or Javascript Exitapi.exit() to modify clickability. Learn more about modified clickability.

Unidentified business

The following is not allowed:

Not allowed Ads or destinations that do not name the product, service, or entity they are promoting

Examples: Not including a product or company name or display URL in the ad; animated ads that do not clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased); app ads that do not show the app name and download source in the creative or on the landing page

Business name requirements

This policy is applicable to the ads formats that require a business name field. The following is not allowed:

Not allowed Providing a business name that is anything other than the domain, the recognized name of the advertiser, or the promoted downloadable app

Examples (non-exhaustive): Using generic or location-based business names such as Mountain View Plumber, New York Taxi.

Not allowed Using promotional language in the business name field

Example (non-exhaustive): "Buy Acme Shoes" or "Sale at Acme Home Services"

Given the wide variety of business names, there are special considerations for the following:

Domain-based business names: You can use your domain name as your business name, using appropriate spacing between words. For example, www.acmesolutions.com could be identified as "Acme Solutions" in the ad.

Resellers and authorized dealers: If you are an authorized reseller or dealer for a product or service, use appropriate qualifying language. For example, a car dealer of Acme vehicles in San Antonio could use the business name "Acme of San Antonio."

Image quality

The following is not allowed:

Not allowed Images that are sideways, upside down, or that don't take up the entire space of the chosen image size

Not allowed Images that are blurry, unclear, unrecognizable, or contain illegible text

Not allowed Strobing, flashing, or otherwise distracting images

Note: Mousing effects, such as graphics that react to mouse movement, are allowed as long as the movement is initiated by the user and stops after 5 seconds.

Not allowed Ads that expand beyond the frame or otherwise encroach on the website or app

Learn how to fix a disapproved ad or extension. If you can't edit the image to meet these requirements, upload a different image that complies with the policy.

Video quality

The following is not allowed:

Not allowed Videos with illegible text, poor sound quality, or blurry, unclear, or unrecognizable visuals

Learn how to fix a disapproved ad or extension. If you can't edit the video to meet these requirements, upload a different video that complies with the policy.

Need help?

If you have questions about our policies, let us know: Contact Google Ads Support

Share your Activity and compete with friends with your Apple Watch - Apple Support

Share your Activity and compete with friends with your Apple Watch

You can share your Activity rings with friends and family for motivation. Encourage each other to close all three rings, compete to win the week, or let your trainer track your daily progress.

Start sharing

To share activity, you and your friends both need an Apple Watch. When your friends close their rings, finish workouts, or earn achievements, you get notifications about their progress.

Share an activity on iPhone

Add friends

  1. Open the Fitness app on your iPhone.
  2. Tap the Sharing tab. If asked, tap Get Started. 
  3. Tap the Account icon  then the Add button  and type your friend's contact information. Or choose friends from the list of suggested contacts. You can add up to 40 friends.
  4. After you choose your friends, tap Send. Wait for your friends to accept the invite. 

You can also invite a friend directly from your Apple Watch: Open the Activity app, swipe to the Sharing screen, scroll down, then tap Invite a Friend.

Accept an invite

When someone invites you to share Activity or compete, a notification appears on your Apple Watch. Tap Accept or Ignore. If you don't get a notification, you can accept from the Fitness app:

  1. Open the Fitness app on your iPhone, then tap the Sharing tab.
  2. Tap the Account icon  at the top of the screen.
  3. Tap Accept or Ignore.

Compete with friends

With iOS 12 and watchOS 5, you can invite friends to compete in a seven-day competition. During the competition, you both earn points by filling your Activity rings. You get a point for every percent that you add to your rings each day, and you can earn up to 600 points a day. That's a max of 4,200 points for the week.

Whoever has the most points at the end of the competition wins. When the competition is complete, you earn an award.

Compete with a friend on iPhone

 

Challenge a friend from your Apple Watch

  1. Open the Activity app on your Apple Watch.
  2. Swipe to the Sharing screen, then tap a friend. 
  3. Scroll down, then tap Compete.
  4. Tap Invite [name]. Wait for your friend to accept the invite. 

Challenge a friend from your iPhone

  1. Open the Fitness app on your iPhone, then tap the Sharing tab.
  2. Tap a friend.
  3. Tap Compete with [name].
  4. Tap Invite [name] to confirm. Wait for your friend to accept the invite. 

Compete with a friend on Apple Watch

Motivate your friends

After you start sharing your activity, you can check on your friends and help motivate them to meet their goals. When you get a notification about a friend's activity, you can reply with preset smack talk or encouragement. And, when your friend closes all three rings or earns certain achievements, you can challenge them to a competition directly from the notification.

Compare activity progress on Apple Watch

Check your friend's progress

  1. Open the Activity app on your Apple Watch.
  2. Swipe to the Sharing screen. 
  3. Tap your friend, then scroll to see their progress. 

Stop sharing

If you want to stop sharing, you can mute notifications, hide your progress, or remove a friend. 

Mute notifications on iPhone

Mute notifications

  1. Open the Fitness app on your iPhone.
  2. Tap the Sharing tab, then tap your friend.
  3. Tap Mute Notifications. To get notifications again, tap Unmute Notifications.

Hide your progress

  1. Open the Fitness app on your iPhone.
  2. Tap the Sharing tab, then tap the friend that you want to hide your activity from.  
  3. Tap Hide my Activity. You can still see your friend's activity, but they won't see your activity. You can't hide your activity from a friend that you're competing with.
  4. To start sharing again, tap Show my Activity.

Remove a friend

  1. Open the Fitness app on your iPhone. 
  2. Tap the Sharing tab, then tap your friend. 
  3. Tap Remove Friend. After you remove a friend, they can't see your activity, and you can't see their activity. To start sharing again, send your friend a new invite.

Get help with Activity Sharing

To compete with friends, you need iOS 12 and watchOS 5 or later. Activity Sharing requires iOS 10 and watchOS 3 or later.

If you paired more than one Apple Watch to your iPhone, the Sharing tab won't appear in Activity until you update all your watches to the latest version of watchOS

If you see an error when you try to add a friend or send an invitation

Sign out of iCloud on your iPhone, then sign back in: 

  1. Tap Settings > [your name]. 
  2. Scroll down and tap Sign Out. 
  3. Go back to Settings > Sign in to your [device], then enter your Apple ID and password.
  4. Tap Sign In.
  5. Try to add your friend or look for the invitation.

If you still can't add a friend, make sure that they have an Apple Watch and that you haven't added the maximum number of friends. You can add up to 40 friends.

If you don't get updates about your friend's activity

As long as your iPhone can connect to the Internet and you're signed in to iCloud, you can get updates about your friend's activity each day. If your iPhone can't connect for multiple days or you sign out of iCloud, you might see missing days.

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Targeting expansion - Display & Video 360 Help [gg-displayvideo-en]

Targeting expansion

Targeting expansion uses Google intelligence to help you reach individuals who share interest profiles with your existing customers. By expanding your targeting, you can reach more potential customers (even in cookieless environments) who are likely to engage, click, or convert with your ads.

Advertisers can use targeting expansion to reach users with similar return on investment (ROI) based on contextual signals, allowing it to work even when the third-party cookie is missing entirely (e.g. on Safari ITP 2.0 traffic) or when it can't be used for ad personalization (i.e. user did not provide consent).

Pro tipPro tip:  Create a durable audience strategy with Google audiences

Concerned about cookie restrictions limiting your remarketing and 3P audience strategies? Google audiences can help you find relevant users where no cookie exists by combining user and contextual signals with machine learning. 

To find Google Audiences relevant to your business:

  1. Navigate to Line item details > Targeting.
  2. Click Add targetingAudiences lists.
  3. In the Google audiences section click Add.
  4. You can search for in-market, affinity, or installed apps audiences to find valuable users without relying on cookies.

Use Google Audiences gif


Expand your targeting

Targeting expansion is automatically enabled when targeting eligible audiences. For first-party audiences, the targeting expansion slider will be set to No expansion by default. For Google audiences and custom lists, it will be set to the first segment (Least expansion) by default.
 
If you make any changes to line item settings (besides name, status, flight settings, or creative settings) within the Display & Video 360 user interface, targeting expansion will automatically be enabled and set to Least expansion if any eligible audiences are targeted. Any changes you make to line item settings outside of the user interface (e.g. SDF, API, duplicating line items, etc.) will not trigger targeting expansion to be enabled. If you manually turned off targeting expansion at any point during the line item's flight, any changes you make to the line item settings (within the Display & Video 360 user interface) will also not trigger targeting expansion to be enabled.

Bulk editing line items

In addition to setting targeting expansion settings on individual line items, you can also adjust targeting expansion settings across multiple line items using bulk edit. Learn more

When editing multiple line items with different targeting expansion settings in bulk edit, Display & Video 360 automatically enables targeting expansion across all line items (if all line items meet the criteria mentioned above). Once enabled, you can still manually adjust the targeting expansion slider.

  1. Navigate to a line item details page.
  2. From the Targeting section, select Add Targeting > Audience Lists.
  3. Add a First-party, Google audience, Custom lists, and/or a combined audience that contains a first-party or Google audience.
  4. Click Apply.
  5. From the Targeting expansion section, use the slider to control how your targeting will be expanded. There are a total of 5 segments you can adjust the slider to (set to the first segment by default for Google audiences).  Adjust the desired level of reach for your audience starting with no expansion on the left, increasing to conservative and aggressive expansion on the right.
    • No expansion
    • Least expansion
    • Some expansion
    • Balanced expansion
    • More expansion
    • Most expansion
  6. (Optional) Exclude first-party lists. Select this to exclude first-party lists to reach new people with similar interests to your existing audience.
  7. Click Save when you are done.

Limitations

  • Targeting expansion is currently only available for created audio, display, or video line items that:
    • Are targeting first-party lists.
    • Are targeting Google audiences. However, you also can't include  (positively target) Apps & URLs in targeting with these Google Audiences.
  • Targeting expansion is currently not supported on the following Google audience types: Installed Apps, New Mobile Devices.
  • Forecasting for targeting expansion may not be available for all audience types.
  • Targeting expansion can be enabled or disabled through SDF, however adjusting the expansion levels is currently not supported.

Frequently asked questions

How is targeting expansion different from similar audiences?

Targeting expansion is the overarching feature that expands your audiences. Within targeting expansion, you can expand on both first-party and Google audiences using the same slider.

The similar audience mechanism only applies to first-party audiences. Therefore only first-party audiences can have similar audiences.

Similar audiences are now part of the overarching targeting expansion feature. You can use targeting expansion to expand both first-party and Google audiences.

Why am I not seeing forecasted inventory grow even though I'm moving the slider to the right?

The number of forecasted inventory may not grow because the maximum potential expansion level has already been reached.

Affinity audiences targeting - Display & Video 360 Help [gg-displayvideo-en]

Affinity audiences targeting

Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.

Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web. Select from a wide range of lists—from "auto enthusiasts" and "sports fans" to "luxury travelers" and "fashionistas"—to show ads to people who are likely to be enthusiasts.

Would targeting affinity categories be useful for you?

You should consider targeting affinity audiences if you are interested in expanding your target audience to users more likely to convert based on their interests. For example:

  • If your advertiser is a movie studio promoting the latest action flick, you could target the "action movie lovers" affinity audience.
  • If your advertiser is a cosmetics company promoting a "green" line of makeup, you could target "women who love makeup" and are "passionate about the environment."
  • If you're running a co-branded ad from a fast food company sponsoring a car race, you could use affinity audiences to reach "performance car enthusiasts."

With affinity audience, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns. Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics.

Available affinity audiences in Display & Video 360
  • Banking & Finance
  • Banking & Finance » Avid Investors
  • Beauty & Wellness
  • Beauty & Wellness » Beauty Mavens
  • Beauty & Wellness » Frequently Visits Salons
  • Food & Dining
  • Food & Dining » Coffee Shop Regulars
  • Food & Dining » Cooking Enthusiasts
  • Food & Dining » Cooking Enthusiasts » 30 Minute Chefs
  • Food & Dining » Cooking Enthusiasts » Aspiring Chefs
  • Food & Dining » Fast Food Cravers
  • Food & Dining » Foodies
  • Food & Dining » Frequently Dines Out
  • Food & Dining » Frequently Dines Out » Diners by Meal
  • Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Breakfast Out
  • Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Dinner Out
  • Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Lunch Out
  • Home & Garden » Do-It-Yourselfers
  • Home & Garden » Home Decor Enthusiasts
  • Lifestyles & Hobbies
  • Lifestyles & Hobbies » Art & Theater Aficionados
  • Lifestyles & Hobbies » Family-Focused
  • Lifestyles & Hobbies » Fashionistas
  • Lifestyles & Hobbies » Frequently Attends Live Events
  • Lifestyles & Hobbies » Green Living Enthusiasts
  • Lifestyles & Hobbies » Nightlife Enthusiasts
  • Lifestyles & Hobbies » Outdoor Enthusiasts
  • Lifestyles & Hobbies » Pet Lovers
  • Lifestyles & Hobbies » Pet Lovers » Cat Lovers
  • Lifestyles & Hobbies » Shutterbugs
  • Lifestyles & Hobbies » Thrill Seekers
  • Media & Entertainment
  • Media & Entertainment » Book Lovers
  • Media & Entertainment » Comics & Animation Fans
  • Media & Entertainment » Gamers
  • Media & Entertainment » Gamers » Action Game Fans
  • Media & Entertainment » Gamers » Adventure & Strategy Game Fans
  • Media & Entertainment » Gamers » Casual & Social Gamers
  • Media & Entertainment » Gamers » Driving & Racing Game Fans
  • Media & Entertainment » Gamers » Hardcore Gamers
  • Media & Entertainment » Gamers » Roleplaying Game Fans
  • Media & Entertainment » Gamers » Shooter Game Fans
  • Media & Entertainment » Gamers » Sports Game Fans
  • Media & Entertainment » Light TV Viewers
  • Media & Entertainment » Movie Lovers
  • Media & Entertainment » Movie Lovers » Action & Adventure Movie Fans
  • Media & Entertainment » Movie Lovers » Comedy Movie Fans
  • Media & Entertainment » Movie Lovers » Family Movie Fans
  • Media & Entertainment » Movie Lovers » Romance & Drama Movie Fans
  • Media & Entertainment » Movie Lovers » Sci-Fi & Fantasy Movie Fans
  • Media & Entertainment » Movie Lovers » South Asian Film Fans
  • Media & Entertainment » Music Lovers
  • Media & Entertainment » Music Lovers » Blues Fans
  • Media & Entertainment » Music Lovers » Classical Music Enthusiasts
  • Media & Entertainment » Music Lovers » Country Music Fans
  • Media & Entertainment » Music Lovers » Electronic Dance Music Fans
  • Media & Entertainment » Music Lovers » Folk & Traditional Music Enthusiasts
  • Media & Entertainment » Music Lovers » Indie & Alternative Rock Fans
  • Media & Entertainment » Music Lovers » Metalheads
  • Media & Entertainment » Music Lovers » Pop Music Fans
  • Media & Entertainment » Music Lovers » Rap & Hip Hop Fans
  • Media & Entertainment » Music Lovers » Rock Music Fans
  • Media & Entertainment » Music Lovers » Spanish-Language Music Fans
  • Media & Entertainment » Music Lovers » World Music Fans
  • Media & Entertainment » TV Lovers » Family Television Fans
  • Media & Entertainment » TV Lovers » Game, Reality & Talk Show Fans
  • Media & Entertainment » TV Lovers » Sci-Fi & Fantasy TV Fans
  • Media & Entertainment » TV Lovers » TV Comedy Fans
  • Media & Entertainment » TV Lovers » TV Drama Fans
  • News & Politics
  • News & Politics » Avid News Readers
  • News & Politics » Avid News Readers » Avid Local News Readers
  • News & Politics » Avid News Readers » Avid Political News Readers
  • News & Politics » Avid News Readers » Entertainment News Enthusiasts
  • News & Politics » Avid News Readers » Men's Media Fans
  • News & Politics » Avid News Readers » Women's Media Fans
  • Shoppers
  • Shoppers » Bargain Hunters
  • Shoppers » Luxury Shoppers
  • Shoppers » Shoppers by Store Type
  • Shoppers » Shoppers by Store Type » Convenience Store Shoppers
  • Shoppers » Shoppers by Store Type » Superstore Shoppers
  • Shoppers » Value Shoppers
  • Sports & Fitness
  • Sports & Fitness » Sports Fans » American Football Fans
  • Sports & Fitness » Sports Fans » Australian Football Fans
  • Sports & Fitness » Sports Fans » Baseball Fans
  • Sports & Fitness » Sports Fans » Basketball Fans
  • Sports & Fitness » Sports Fans » Boating & Sailing Enthusiasts
  • Sports & Fitness » Sports Fans » Cricket Enthusiasts
  • Sports & Fitness » Sports Fans » Cycling Enthusiasts
  • Sports & Fitness » Sports Fans » Fight & Wrestling Fans
  • Sports & Fitness » Sports Fans » Golf Enthusiasts
  • Sports & Fitness » Sports Fans » Hockey Fans
  • Sports & Fitness » Sports Fans » Olympics Fans
  • Sports & Fitness » Sports Fans » Racquetball Enthusiasts
  • Sports & Fitness » Sports Fans » Rugby Enthusiasts
  • Sports & Fitness » Sports Fans » Running Enthusiasts
  • Sports & Fitness » Sports Fans » Skiing Enthusiasts
  • Sports & Fitness » Sports Fans » Soccer Fans
  • Sports & Fitness » Sports Fans » Swimming Enthusiasts
  • Sports & Fitness » Sports Fans » Tennis Enthusiasts
  • Sports & Fitness » Sports Fans » Water Sports Enthusiasts
  • Technology
  • Technology » Mobile Enthusiasts
  • Technology » Social Media Enthusiasts
  • Technology » Technophiles
  • Technology » Technophiles » Audiophiles
  • Technology » Technophiles » Cloud Services Power Users
  • Technology » Technophiles » High-End Computer Aficionados
  • Technology » Technophiles » Home Automation Enthusiasts
  • Travel
  • Travel » Business Travelers
  • Travel » Travel Buffs
  • Travel » Travel Buffs » Family Vacationers
  • Travel » Travel Buffs » Luxury Travelers
  • Vehicles & Transportation
  • Vehicles & Transportation » Auto Enthusiasts
  • Vehicles & Transportation » Auto Enthusiasts » Motorcycle Enthusiasts
  • Vehicles & Transportation » Auto Enthusiasts » Performance & Luxury Vehicle Enthusiasts
  • Vehicles & Transportation » Auto Enthusiasts » Truck & SUV Enthusiasts
  • Vehicles & Transportation » Transportation Modes » Public Transit Users
  • Vehicles & Transportation » Transportation Modes » Taxi Service Users

Target affinity audiences

To target affinity audiences, navigate to a line item's Audience targeting, then search for the name of the affinity category you want to target.

Frequently asked questions

Does targeting affinity categories work with mobile impressions?

Yes. Targeting affinity categories is supported for mobile web and in-app inventory.

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