Monday, November 15, 2021

Ad Manager elements - Google Ad Manager Help [gg-admanager-en]

Ad Manager elements

A guide to items created and managed in Ad Manager

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Whether you're a new or experienced Ad Manager user, there might be parts of the system that you don't understand. This reference lets you know about the key elements that make up an Ad Manager network.

There's a lot more to Ad Manager, like forecasting and reports, but these are the core elements that you create to get started delivering your campaigns.

  Some content may only apply to Google Ad Manager 360.

 Inventory and ad units

  1. Set up your inventory in Ad Manager. This is where you want to have ads, what size you want them to be, etc. It's an organization of your site or app where you want to run ads. Each ad space is called an ad unit.

Ad tags

  1. Generate ad tags for each ad unit and code them into your site. Google Publisher Tags (GPT) is an ad tag library that allows publishers to define inventory, initiate and bundle ad requests, and render matching demand. 

Orders and line items

  1. Create an order in Ad Manager. An order is a representation of an agreement with an advertiser.

  2. This order will consist of one or more line items. Each line item will consist of the dates and times you'd like creatives to run, the agreed-upon price for running creatives, and various other settings. The line item also allows you to target the ad units set up in your inventory.

Creatives

  1. Within each line item, you'll upload creatives, or assign third-party creative assets that will run on the ad units that you've previously set up in your inventory and targeted in your line item.

Serving

  1. When someone visits a page on your site that includes an ad tag, it requests ads for that ad unit from Ad Manager. Ad Manager receives the request, locates the line item targeting that ad unit, and returns the creatives you've assigned.

Users, teams, and companies

Ad Manager gives you various ways to control who accesses your network and what they can do and see.

Manage your own users

To manage your own users in Ad Manager, you use:

A user is generally one person, associated with one Google Account and email address. Each user has an assigned role—either a built-in role or a custom one — that consists of a set of permissions, or rules, about what the user can see and do.

If your network uses Teams, you can further restrict access. Team members can only see and work with orders and ad units that have been assigned to their teams.

Only available in Google Ad Manager 360.

Learn more about teams.

Manage external users

You can give advertisers and agencies read-only access to their own campaigns in Ad Manager. To do so, you use:

A contact is a person from an outside entity whom you invite to view his or her own campaigns. All contacts must belong to a company. A company is an outside entity, such as an advertiser or agency.

Save and mark up PDFs on your iPhone, iPad, or iPod touch with the Books app - Apple Support

Save and mark up PDFs on your iPhone, iPad, or iPod touch with the Books app

On your iPhone, iPad, or iPod touch, you can use Apple Books to save, sign, mark up, and share PDFs.

iPhone, iPad, and Mac showing the Apple Books app. You can open PDFs on all of these devices, but you can use the Books app to edit PDFs only on the iPhone or iPad.

the Apple Books iOS app icon

You can add PDFs to your Apple Books Library on your iPhone, iPad, iPod touch, or Mac, then access your files on any of your other devices using iCloud Drive. Learn more about using Apple Books.

Save or import a PDF

You can save a PDF from your email or a website into the Books app. You can also save a webpage or email as a PDF, import PDFs from other apps, or use your Mac to add PDFs to your Apple Books Library.

Save a PDF file that's attached to an email or on a website

  1. On your iPhone, iPad, or iPad touch, tap the PDF to open it.
  2. Tap the share button .
  3. Tap Copy to Books.

Save a webpage as a PDF

  1. In Safari, open a webpage.
  2. If you want to keep only text and images in the PDF and remove extra elements, tap the appearance button  at the top of the screen, then tap Show Reader View.
  3. Tap the share button 
  4. Tap Books.

Save an email as a PDF

  1. In the Mail app, tap an email.
  2. Tap the more actions button , then tap Print.
  3. Use two fingers to pinch open on the preview. A larger preview appears.
  4. Tap the share button  in the upper-right corner.
  5. Tap Copy to Books.

Import a PDF from another app

Each third-party app is different. Steps might vary.

Look for the share button . Then choose Copy to Books. You might also see an option to "Open in," then choose Copy to Books.

Use your Mac to add a PDF to your library

On your Mac, open Apple Books, then find your PDF file in Finder or on your Desktop and drag the file into your Library.

Your PDF will be available in the Books app on any iPhone, iPad, iPod touch, or Mac, as long as you're signed into the same Apple ID and have iCloud Drive turned on for Books.

A PDF in the Books app includes information about baking, knife skills, and cooking. You can use the Markup button to draw or write on top of this information.

View, mark up, or sign a PDF

On the Library tab, find the PDF that you want to view or mark up. Tap the PDF to open it. Tap the PDF again to see these buttons:

  • Tap the back button  to close the PDF and return to your library.
  • Tap the table of contents button  to view all pages in the PDF. You can also jump to any Bookmarks from here.
  • Tap the share button  to see your share or print options.
  • Tap the Markup button  to draw and write on top of your PDF. If you print or email the PDF, it'll contain any signatures and markup that you've added to it. Learn more about how to use Markup.
  • Tap the search button  to find a word or phrase in the document or a specific page number.
  • Tap the bookmark button  to save your place for later.

iPhone showing options that appear after you tap the more options button, including copy, share, rename, print, and more.

How to print or email a PDF from the Books app

  1. In the Books app, tap the Library tab, then find the PDF that you want.
  2. Tap the More Options button in the lower-right corner below the PDF.
  3. To print, tap Print . Or to mail the PDF, tap Share PDF , then tap Mail.

Delete a PDF

  1. Open the Books app.
  2. Tap Library.
  3. Find the PDF that you want to delete, then tap the more options button the More Options button below the PDF.
  4. Tap Remove.
  5. Tap Delete Everywhere to remove the PDF from iCloud Drive on all of your devices. Or tap Remove Download to remove it only from the device that you're using.

Learn more

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Manage asset folders - Studio Help [gg-richmedia-en]

Manage asset folders

Create custom folders

To create a custom folder anywhere in the Asset Library hierarchy:

  1. Click New folder.
  2. In the Create folder window that displays, enter a name for the folder and click Create.

Rename folders you've created

You can only rename custom folders that you or someone on your team created. You can't rename advertiser, campaign, or creative folders.

To rename a folder:

  1. In the left-hand panel, hover over the folder you want to rename.
  2. Click the down-arrow and select Rename.
  3. In the Rename folder window that displays, enter a new name for the folder and click Done.

View details about a folder or file

For folders that were automatically created in Studio, you can view such details as the ID of the advertiser, campaign, or creative, when the folder was last modified, and when it was created.

For custom folders that you or another Studio user created, you can view when the folder was last modified and when it was created.

To view folder details, click a folder. A details pane will open on the right.

Studio folders: To open an advertiser, campaign, or creative in the Creatives tab, click open while viewing the folder details. You will automatically be re-directed to the Studio Creative workflow. To navigate back to the Asset Library, click on the Assets tab again.

For files, you can view such details as the dimensions, file size, duration of a video, or frame rate. To view the details of a file, click the asset. A details pane will open on the right.

Remove folders

You can only remove custom folders from the Asset Library. To delete a custom folder, it must not contain any assets or subfolders. You can't delete advertiser, campaign, or creative folders that were directly created in the Studio workflow.

To delete custom folders from the Asset Library:

  1. On the Assets tab, navigate to the folder you want to delete.
  2. Click the down arrow on the right of the folder.
  3. Click Remove.

You will receive an error message if the folder contains other folders or assets.

Star folders to find them quicker

Use stars on the Asset tab's middle pane to easily mark certain folders as important or to indicate that you need to work with them later.

To see all your starred folders, click Starred on the left side of the Assets screen, under the Studio logo.

Asset Library overview - Studio Help [gg-richmedia-en]

Asset Library overview

The Asset Library, located on Studio's Assets tab, is a repository that creative agencies can use to upload and organize Rich Media creative assets. Assets can be used in multiple creatives, so agencies can share them across various campaigns in their Studio account. They can easily pull them into new creatives.

Depending on the type of creatives you're using, you can use the Asset Library for a variety of reasons:

Standard Rich Media creatives: You can make any Standard Rich Media creative dynamic by swapping out images or videos while the campaign is live with a few clicks.

Dynamic creatives: You can use the Asset Library to host your dynamic assets and easily reference them from within your dynamic feed. All assets will use a secure protocol automatically.

In general, creative agencies can use Asset Library to manage, host and share assets related to their creatives across various campaigns.

Navigate through the folders

Use the left-hand panel to navigate through your asset folders. All of your Advertisers, Campaigns and Creatives you build in Studio are automatically added as a folder into the Asset Library. There are four different types of folders you'll see in the Asset Library:

Advertiser-level folder icon  Advertiser folder: Advertiser folders are created by Studio. There is one advertiser folder for each advertiser in your Studio account and it contains subfolders representing each campaign for that advertiser. If you'd like to share assets across all campaigns of an advertiser, you can create your own custom folders at the advertiser level and put advertiser-wide creatives there.

Campaign-level folder icon  Campaign folder: Campaign folders are also created by Studio. There is one campaign folder for each campaign of a given advertiser. A campaign folder contains all the creative assets for that campaign and may contain creative subfolders. If you want to further organize your campaign-wide creative assets, you can create your own custom folders within the campaign folder.

Creative-level folder icon  Creative folder: Created by Studio, creative folders contain the creative assets used in a particular creative. You can't upload additional assets to a creative folder in the Asset Library Tab. However, you can upload assets into a custom folder, see below.

custom folder  Custom folder: You can create custom folders directly within your account-level folder, or in either the Studio-created advertiser or campaign folders to further organize your assets. However, you can't create custom folders under the creative level in the Asset Library.

Understand the list of assets

When you navigate to a folder that contains assets, you'll see the assets listed in the Asset Library. Each asset uploaded to the Asset Library or synced over from the Creatives tab will be identified with a special icon. Here is a sample list of icons and types of assets they stand for:

indicates this is an image asset  Images (PNGs, JPEGs, etc.)
indicates this is a video asset  Videos (AVIs, MP4s, etc.)
indicates this is a font asset  Fonts (TTF, etc.)
indicates this is an XML or CSS asset  XMLs, CSS
indicates this is an HTML asset  JS

In addition to the asset's file name you can see the number of creatives the asset is used in, and the date when they were last modified.

Used in: Indicates in how many creatives the asset is being used.

Last modified: Indicates when the asset has been most recently modified. When you replace an existing asset with a newer version, the date for Last modified will get updated to the date of the most recent upload.

Differences between the Creatives tab and the Assets tab

The Creatives tab is where you manage your Studio account, the advertisers you work with, their campaigns, and the creatives used in their campaigns. You can create new advertisers, associate the advertiser with your Campaign Manager 360 or Google Ad Manager account, create new campaigns and roadblocks, and create new creatives.

The Assets tab is different in that it's where you upload and organize creative asset files used throughout your account. The folders that Studio automatically creates in the Asset Library mirror the advertiser-campaign-creative hierarchy created in the Creatives tab. You can also create your own custom folders within the system-level, advertiser-level, and campaign-level folders in the Asset Library.

Run with your Apple Watch - Apple Support

Run with your Apple Watch

Get the most from your run with Apple Watch. And learn how to save power on long runs. 

How to start a running workout

  1. Open the Workout app. 
  2. Scroll to Outdoor Run or Indoor Run. 
  3. Tap the More button the More icon to set a calorie, distance, or time goal. To set a pace alert for an Outdoor Run, scroll down, tap Set Alert or set your time, then select Average, Rolling, or Off.
  4. Tap Start.
  5. Wait for the three-second countdown. To skip the countdown, tap the screen.

To check your progress, check your watch face. Pace alerts are available for Outdoor Run only.

How to pause your run

To pause your run, press both the Digital Crown and the side button at the same time. To resume, press both buttons again.

You can also set indoor and outdoor running workouts to automatically pause when you stop moving.

  • On your Apple Watch, open the Settings app, then tap Workout > Running Auto Pause. 
  • On your iPhone, open the Watch app, tap the My Watch tab, then tap Workout > Running Auto Pause. 

How to end your workout

Swipe right, then tap the End button the end workout icon. When your workout ends, your Apple Watch shows you a summary of your workout. To see more, check your workout history in the Fitness app on your iPhone. 

How to track your progress

Customize the metrics that you see when you work out and see your past workouts. 

Choose which metrics to track

  1. On your iPhone, open the Watch app. 
  2. Tap the My Watch tab, then tap Workout > Workout View. 
  3. Tap Multiple Metric or Single Metric. 
    • If you choose Multiple Metric, you can choose up to five metrics for each workout. Tap Outdoor Run or Indoor Run, then tap Edit. Add or delete metrics, or touch and hold the Reorder button to change the order. 
    • If you choose Single Metric, you can turn the Digital Crown to scroll through all the metrics during a workout.

These metrics were created specifically for running. You need to set up multiple metrics to see these options.

  • Rolling Mile shows your pace for the mile distance that is directly behind you.
  • Cadence shows you your steps per minute.
  • Elevation Gain shows the increase in elevation throughout your workout.

 

View your route

  1. On your iPhone, open the Fitness app.
  2. Tap Show More next to Workouts.
  3. Tap the workout that you want to view, then scroll down.
  4. Tap the map. The colors show your pace, with green the fastest pace and red, the slowest.

To see the route, you must have an Apple Watch Series 2 or later or have your iPhone with you during the workout. You must also turn on route tracking: On your iPhone, go to Settings > Privacy > Location Services, tap Apple Watch Workout, then tap While Using the App.

Get ready for a long-distance run

With Apple Watch, you can choose how to get ready for a long-distance run, like a marathon. Check out your options below:

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