Tuesday, September 28, 2021

About Executive Reporting - Search Ads 360 Help [gg-searchads-en]

About Executive Reporting

When it's time to present performance metrics to your clients or executives, instead of manually downloading detailed data and distilling it into useful summaries, create an executive report in Search Ads 360. A Search Ads 360 executive report displays your Search Ads 360 metrics in terms of revenue, costs, trends, and other high-level concepts, all formatted as charts and tables. You can share a link to the report, or download it for printing and sharing.

You can scope your report to contain data from multiple agencies, advertisers, and accounts, or just specific agencies, advertisers, and accounts.

Executive reports display only performance metrics for supported search, social, and engine track accounts. They do not display attributes, such as keyword text, ad copy, or cost-per-click settings. Only campaigns that contain data will be visible in executive reports.

For example, use executive reports to show:

  • Week-over-week trends.

    Executive report chart that shows week over week trends

  • Multiple metrics on one chart.

    Executive report bar chart with two metrics

  • Tables with aggregated data.

    Executive report table that displays aggregated data and Totals row

    Tables do not include a segment if every metric is zero. For example, in the preceding table, the Other engines segment would not be included in the table if the clicks, impressions, and revenue metrics for every time period were zero.

Share your report

When you're ready to share your report with clients, executives, or other people who do not use Search Ads 360, you can send them a link to the report or you can send the downloaded report.

Within Search Ads 360, your report is visible to Search Ads 360 users who have permission to view all of the objects in your report. For example, if you create a report for all accounts and campaigns in the Gizmo agency, any Search Ads 360 user with access to the Gizmo agency can see your report.

In the example above, a Search Ads 360 user who has access only to some Gizmo accounts will not be able to see your report. Users need permission to view all of the objects in your report, or they won't be able to see the report in Search Ads 360.

Having trouble accessing executive reports?

While Search Ads 360 supports Internet Explorer, we recommend that you use Chrome or Firefox with Search Ads 360. Please note that we only support the latest version of your browser. If you're having problems accessing Search Ads 360, downloading reports, or accessing executive reports, check your browser extensions to make sure they're not blocking access. Also check your ad blocker because it might block certain Search Ads 360 features.

Use pages to organize your report

For reports with more than a few charts or tables, consider creating multiple report pages and adding thematically similar charts on each page. When you download a report and open it, each page will be a separate sheet.

Which file formats are available?

For viewing and printing downloaded reports, the .xlsx and PDF file formats are supported.

Ready to get started?

Create a report.

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Cast a Chrome tab on your TV - Computer - Chromecast Help [gg-chromecast-en]

Cast a Chrome tab on your TV

You can use a Chromecast device to show a Chrome tab or your screen on your TV.

You can show most web content. Some plugins won't work, like Silverlight, QuickTime, and VLC.

To show Chrome on your TV, you'll need:

Cast a tab from Chrome

  1. On your computer, open Chrome.
  2. At the top right, click More More and then Cast.
  3. Choose the Chromecast device where you want to watch the content.
    • If you're already using the Chromecast, your content will replace what's on your TV.
  4. When you're done, to the right of the address bar, click Cast Active cast extension and then Stop casting.

What you'll find in Chrome

  • When your tab is being shown on a TV, there will be a display Display icon.
  • To the right of the address bar, next to your extensions, you'll find the Cast button Active cast extension in blue which indicates that there's an ongoing Cast session.

To use a shortcut in Chrome, add the Cast button.

Cast videos and media

  1. On the video or media you're watching, click Cast Cast.
  2. The video or images you played will continue to show on your computer and TV, but the sound will only play on your TV. Sounds for other tabs and apps will still play on your computer.

Cast your computer screen

You can display your entire computer screen using Chrome on Mac, Windows, and Chrome OS.

Note: To play the audio on your TV, use a Windows computer.

  1. On your computer, open Chrome.
  2. At the top right, click More More and then Cast.
  3. Click Sources Down Arrow.
  4. Click Cast desktop.
  5. Choose the Chromecast device where you want to watch the content.

Cast music and videos from your computer

  1. On your computer, open Chrome.
  2. At the top right, click More More and then Cast.
  3. Click Sources Down Arrow.
  4. Click Cast file.
  5. Select a file.
  6. Choose the Chromecast device where you want the file to play.

Related articles

Chromecast troubleshooting tips
Cast to Hangouts and Cloud Services from Chrome
Chromecast keyboard shortcuts

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Turn your Mac keyboard’s backlighting on or off - Apple Support

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Keyword targeting - Campaign Manager 360 Help [gg-campaignmanager-en]

Manage targeting

Keyword targeting

You can target your ad to keywords in the placement tag.

  1. Choose Include placeholder in your placement properties to include a keyword placeholder for your publisher. This makes it easy for you or your publisher to add keywords to your tags.

    Or choose Generate a tag for each keyword if you need to use different tags for each keyword targeted by each ad. Campaign Manager 360 will automatically include each keyword you target in a separate tag, but no single tag will have more than one keyword. Learn more

  2. Ask your publisher to replace the placeholder with the keywords you wish to target, or add them yourself.

    This is important, because Campaign Manager 360 targets the keywords in your tags. When an impression is available, Campaign Manager 360 checks whether the one or more of the targeted keywords is in the tag. If it is not in the tag, Campaign Manager 360 does not serve the ad.

  3. Add these keywords to the Keyword expressions section of your ad properties. Your ad will only serve to a site if the placement tag includes these keywords in the keyword handling section (kw=).

For more advanced keyword targeting, use more advanced keyword expressions (see below).

When to use keyword targeting

Typically, keyword targeting is used to target ads based on publisher data. For example, the publisher may insert keywords that identify the section of a site where the ad request originates, or what language is used on the page. Publishers may also add this kind of data dynamically.

For example, if a site has a search function, a publisher may add code to your tag that expands dynamically into the term a user searches for on the site. If the search term matches the keyword you target in your ad properties, the ad serves to the user. If the search term doesn't match, another ad serves. 

Basic keyword targeting example

You want to use the same placement for ads that appear on three different parts of a site: the main page, the contacts page, and the about page. However, one of the ads on your placement is only meant for users on the main page. Here's what you do:

  1. Assign a few ads to a placement and export tags. Ask your publisher to implement your tags in three different places on a site: the main page, the contacts page, and the about page. 

  2. Ask the publisher to add the keyword "main" to the tag that goes on the main page.

  3. Open the properties of the ad you want to show on the main page. Enter main in the Keyword expression field. Because main is found only in the tag on the main page, this ad will only serve to users on the main page. 

Dynamic keyword targeting example

You want a different ad to appear depending on whether the user searches for "soda", "juice", or "water" on a site. For users who don't search for these terms, you want to show a more generic ad. Here's what you do:

  1. Assign a soda ad, a juice ad, a water ad, and a generic ad to your placement. Using the Keyword expression field in your ad properties, target the soda ad to soda, the juice ad to juice, and the water ad to water. 

  2. Set the priority for the generic ad to be a higher number (i.e., a lower priority) than the other ads.

  3. Ask the publisher to add code that expands dynamically into the term a user searches for on the site. When a user searches for soda, the code will expand into soda and the ad targeted to soda will be eligible to serve. The same process selects the juice ad or water ad depending on the search. 

    If a user doesn't search for these terms, only the generic ad will be eligible to serve. 

Advanced keyword expression targeting example

You want to target your ads to users who search a site for any of the following keywords:

  • soda
  • juice
  • drink, as long as user didn't also search for straw.

Here's what you do:

  1. Assign an ad to your placement.

  2. Enter the following keyword expression into the the Keyword expression section of your ad properties: soda, juice, (drink and !straw).

    The exclamation point before straw means that the word "straw" must not be found. So (drink and !straw) means that "drink" only meets your criteria if "straw" is not found.

  3. Assign a generic ad to your placement and don't target it to a keyword. Set the priority for the generic ad to be a higher number (i.e., a lower priority) than the other ad.

  4. Ask the publisher to add code that expands dynamically into the term a user searches for on the site.

    • In this case, the ad can serve if a user searches for soda, for juice, or for drink (if the user didn't also search for straw).

    • If a user doesn't search for these terms, only the generic ad will be eligible to serve. 

  5. Campaign Manager 360 logs the search term that matches your criteria. Campaign Manager 360 will not log any of the other search terms. In the case above, if the user searched for juice, only the search term "juice" would be logged.

What are keyword expressions?

Keyword expressions include any group of keywords. The simplest way to group keywords is to separate them with commas, such as: soda, juice, water. In this case, your ad serves if any of these keywords is found in the keyword handling section of the tag (or if all three are found).

You can use special characters to set more advanced rules for how Campaign Manager 360 targets keywords. See the bottom of this article for a table of special characters and their uses in keyword targeting.

Keyword targeting and your reports

Campaign Manager 360 logs the exact keyword expression you target and associates it with each impression. Campaign Manager 360 does not log which particular keyword is found in your tags. It only tells you which keyword expression matched your tags for a particular impression.

Example

  1. Say you target a car ad with the keyword expression car,driver.

    This means Campaign Manager 360 must find either car or driver in the tag to serve your ad.

  2. Next, your publisher adds code to the tag that pulls in any keywords that visitors search for when they visit the site.

  3. After your tag goes live, a user visits and searches for "cars" on the site. Now the tag has the keyword car in it, because the user searched for "cars" on the site and the publisher's system dynamically added the search term to your tag.

  4. Later, the user visits a page that has your tag. The tag's keyword matches the keyword expression you wanted to target your car ad to. It matches because one of the two keywords was found (car). For this reason, the impression goes to your car ad.

  5. In your reports, Campaign Manager 360 will show associate the impression with the keyword expression car,driver. It will not log which keyword was actually found in the tag. You will only know that one or both of the keywords was found.

FAQ

What characters can't I use in keywords?

The following special characters cannot be used in keyword expressions: 

  • ^ (caret)
  • + (plus sign)
  • < > (angle brackets)
  • * (asterisk)
How do I target a keyword if it includes a character I can't use?

Ask the publisher to add code to the keyword handling section of your tag that changes the special character into a substitute. Then target that substitue.

For example, say you want to target your ad to users who search for the keyword  C++. Ask the publisher to set up the code so that any instance of a plus sign is changed to {plus}in your tag. Then target your add to the keyword C{plus}{plus}.

Can I change keywords as much as I want? Is there a limit?

An ad can use 1500 keywords over its lifetime. The total count of keywords includes any currently active keywords, each time you modify a keyword, and any keywords that were previously used and have been deleted. Note that terms joined by an and are counted as one keyword.

Keep in mind that for counting purposes, keyword expressions using parentheses are parsed into keyword expressions that don't need them. For example, if you enter car and (stereo,audio), keywords are counted for the equivalent expression car and stereo,car and audio. Two keywords are counted.

Special characters in keyword expressions

                                                                                                                                                                             
Special character Usage Example

, (comma)

Separates keywords in a list. Any keyword in the list is a match. Equivalent to the Boolean operator OR.

audio,equipment

       

The ad can serve either audio or equipment or both keywords are found.

# (pound or hash sign)

Requires an exact match with whatever comes after the hash sign.

#car

       

The ad can only serve if car is found in the tag by itself. If other keywords are included in the keyword section, the ad is not served.

       

#car,#audio

       

The ad can serve if car or audio is found, but not both.

" " (quotation marks)

Requires the exact phrase within the quotation marks.

"audio equipment"

       

The ad can serve only if the exact phrase audio equipment is found. No other combination of the two words is a match, and no additional letters are allowed. Variations such as audio equipments, equipment, or equipment audio are not considered matches.

       
You can only create keyword phrases that include spaces by putting them in quotation marks. For example, you won't be allowed to save the keyword expression audio equipment without quotation marks. However, you can use spaces to separate Boolean operators such as and and or (for example, audio and equipment is an acceptable keyword phrase).

and

Use with two keywords, one before and one after the word and. Requires that both keywords are found.

audio and equipment

       

The ad can serve if both  audio and equipment are found. If other keywords are also found, or if the keywords are in a different order, the ad can still serve.

( ) (parentheses)

Groups keywords aso that you can set rules within the parentheticals.

       

Parentheses around a single keyword are ignored.

car and (new,used)

       

The ad can serve if car plus either new or used are found. So if car and new are found, the ad can serve. If car and used are found, the ad can serve. If car and new and used are found, the ad can serve. If only new is found, the ad can't serve.

! (exclamation point)

Excludes the keyword that follows it.

       
You must include a keyword you wish to target in order to add one you wish to exclude. You can't add the excluded keyword by itself.

car and !stereo

       

The ad can serve if car is found and stereo is not found. If car and stereo are both found, the ad can't serve. If car is not found and neither is stereo, the ad can't serve. If stereo is found, the ad can't serve.
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The AdMob Promote tab has been retired - Google AdMob Help [gg-admob-en]

Campaigns

The AdMob Promote tab has been retired

As part of our ongoing efforts to improve AdMob, we've launched the new Campaigns tab and we have retired the Promote tab. The Promote tab has been completely removed from AdMob.

Manage your house ad campaigns

House ad campaign creation has been moved to the new AdMob Campaigns tab. To continue running your existing campaigns, you will need to recreate those campaigns in the Campaigns tab.

About the Campaigns tab

The AdMob Campaigns tab is a powerful new tool to help you effectively manage your house ad and direct deal campaigns. You'll also be able to cross-promote your apps using mediated house ad campaigns. These campaigns compete with other campaigns in your mediation stack.

Learn more

Paid ad campaign creation has been removed from AdMob. We suggest using Google Ads, Google's online advertising program, to create new paid ad campaigns.

About Google Ads

Each AdMob user has a Google Ads account. Your Google Ads account was either created when you signed up for AdMob or your existing Google Ads account was connected to your AdMob account during sign up. You can use your Google Ads account to run paid ad campaigns, particularly universal app campaigns.

Billing

Billing in AdMob has also been retired. Billing for paid ads should be managed in your Google Ads account going forward. Access your Google Ads billing information by clicking Settings (Settings) > Billing in Google Ads or AdMob.

Historical data for your existing AdMob paid campaigns is available in your Google Ads dashboard.

Learn more

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Create a Display campaign that uses your data - Google Ads Help [gg-google-ads-en]

Create a Display campaign that uses your data

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you'll see the following improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the "Audiences" tab within the left page navigation menu. You can also easily manage your Audiences from this report page. Learn more About Audience reporting
  • New terms
    We're using new terms on your audience report and throughout Google Ads. For example, "audience types" (these include similar, custom, in-market, and affinity) are now referred to as audience segments and "remarketing" is now referred to as "your data". Learn more about the Updates to Audience terms and phrases

Display campaigns that use your data to build audience segments show ads to people who have visited your website or used your app. These campaigns provide you with extra settings and reports specifically for reaching previous visitors and users. The first time you set up a Display campaign, you'll also complete the process to create your tag and data segments.

This article explains how to set up your first Display campaign using your data.

Before you begin

Keep in mind that your tag shouldn't be associated with any personally identifiable or sensitive information. Sensitive categories of websites and apps can't use your data. If you're setting up a campaign using your data and placing the tag on your website or mobile app, you need to follow the Policy for Personalized advertising.

Instructions

  1. Sign in to your Google Ads account.
  2. Click Campaigns from the page menu.
  3. Click the plus buttonto create a new campaign.
  4. Choose your campaign goal among the options for "Goals".
  5. Select Display as the campaign type.
  6. Name your campaign and specify locations, languages, bidding, and budget.
  7. Your selections in the "Targeting" section is where dynamic remarketing comes in.
    • For optimal targeting, select "Automated" so that Google's machine learning can help you target with the greatest reach. This includes segments comprised of your data.
    • If you want to target specific audiences only, set targeting to "Manual" to choose audience groups in the "Audience segments" module. The tracking from your global site tag helps Google identify the best audience segments for you to choose from. Once you've manually selected a list from the options, click Done. You'll also be able to add more targeting options and can incorporate "Targeting expansion," which lets Google target the highest performing audience segments for your ads.
  8. Then create your Display ads. Learn how to create your responsive display ads
  9. Click Create campaign.

Related links

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Personal user settings - Analytics Help [gg-analytics-en]

Personal user settings

Update language and email preferences.

Each user can control personal language settings and email communications preferences.

The email address and password you use to log in to Analytics are a part of your Google Account. To update this information, visit www.google.com/accounts. If you've forgotten your password, you can retrieve it from the Password Assistance page.

To update your display language or email-communications settings:

  1. Sign in to Google Analytics..
  2. Click ADMIN > USER.
  3. Edit the desired settings and click Save Changes.

The Language option sets the language in which your reports and user interface are presented.

The Default date range option sets the amount of data initially displayed in each report (7, 14, 28, or 30 days).

You can choose which email communications you want to receive from Analytics. Note that periodically we send messages related to product updates that affect your account. You cannot opt out of this communication.

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About the Apple Thunderbolt 3 (USB-C) Cable - Apple Support

About the Apple Thunderbolt 3 (USB-C) Cable

Connect a device that has a Thunderbolt 3 (USB-C) port to a device that has a Thunderbolt 3 (USB-C) or USB-C port. 

The Apple Thunderbolt 3 (USB-C) Cable (0.8m) connects a Mac that has a Thunderbolt 3 (USB-C) port to a device that has a Thunderbolt 3 (USB-C) or USB-C port.

Video

Use this cable to connect your Mac to a display that uses Thunderbolt 3 (USB-C) or USB-C for video, such as the LG UltraFine 5K Display or LG UltraFine 4K Display. It supports DisplayPort High Bit Rate 3 (HBR3) video output.

Data transfer

Use this cable to connect your Mac to a device that uses Thunderbolt 3 (USB-C) or USB-C for data transfer, such as an external hard drive or dock. It supports Thunderbolt 3 data-transfer speeds up to 40Gbps, and USB 3.1 Gen 2 data-transfer speeds up to 10Gbps. It also supports Target Disk Mode. Check the specifications of your device to determine which data-transfer standard it supports.

Charging

This cable also connects to Thunderbolt 3 (USB-C) or USB-C devices for charging your Mac notebook computer or other device. It delivers a maximum of 100W power to any connected device.

Compared with Apple USB-C Charge Cable
The Apple USB-C Charge Cable is longer (2m) and also supports charging, but data-transfer speed is limited to 480Mbps (USB 2.0) and it doesn't support video. The Apple Thunderbolt 3 (USB-C) cable has Thunderbolt  logo on the sleeve of each connector. Either cable can be used with the Apple USB-C Power Adapter.

Learn more

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: 

How to track mobile app conversions - Display & Video 360 Help [gg-displayvideo-en]

Mobile campaigns

How to track mobile app conversions

Due to differences in cookie and device ID settings, advertisers may see fluctuations in delivery and performance when cookies or device ID are unavailable. In some situations Display & Video 360 uses machine learning and historical data to model conversions.

Tracking app installs and in-app activities can be useful for attribution, audience list creation, and bid optimization. These are the methods available for tracking an app install / conversion campaign in Display & Video 360:

Google Play Store install tracking

  • Good starting point for advertisers new to app install campaigns.
  • Track installs of your Android app from the Google Play Store without any code.
  • Play Store install tracking doesn't require special tags and supports cross device tracking.

More about Google Play Store install tracking

Firebase integration

  • Good for advertisers who prefer Google's easy to use app development and tracking platform (Firebase).
  • Track first-opens and post install interactions of your Android & iOS app.
  • After setup, changes to your app's code aren't necessary.

More about linking Display & Video 360 with Firebase
Firebase overview

Floodlight GET/S2S request

  • Good for advertisers who already manage a lot of data or don't want third party code in their apps.
  • Also for when advertisers already have a server setup that processes GET requests.
  • Supports Android and iOS apps.
  • Setup requires writing code to build your own custom app tracking solution.

More about Floodlight GET requests

Third-party trackers

  • Good for advertisers that already integrate with a third party solution.
  • Track first-opens and post install interactions of your Android or iOS app.
  • Third-party trackers support many different tags, remarketing lists, and cross device tracking.
  • Requires third party tracker to Display & Video 360 endpoint integration.

More about third party app tracking

Compare app conversion tracking methods
  Play Store Install Tracking Firebase Floodlight GET/S2S Third-party
Supported apps Android Android & iOS Android & iOS Android & iOS 
Marketer benefits Get started quickly Good tracking coverage App changes unnecessary  May already have third-party setup
Developer benefits Minimal setup Code changes unnecessary after setup No third party code in app Good for those who already use third-party trackers
app Install tracking At install At first-open At first-open At first-open
Post-install events support No Yes Yes Yes
Custom vars support No No Yes Yes
Remarketing lists support Yes Yes Yes Yes
App code change required? No One time setup One time setup No if using third-party tracker
App conversion tracking terminology
Install (Google Play) - an install is counted when a user downloads an app from the Google Play store and it is installed on their device.

First-open - a first open is counted when the user opens the app for the first time on their device

Post-Install - Any event that takes place within an app after it has been opened.  Examples include in-app purchases, user registration, and user login. 

SDK - Software development kit

S2S - Server to server
 

 

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Target mobile impressions - Display & Video 360 Help [gg-displayvideo-en]

Mobile campaigns

Target mobile impressions

By default, all new line items will target both desktop and app inventory. If you want to target only specific types of inventory, you can use the following types of targeting.

Keep in mind, line items use the same bids for all impressions, regardless of each impression's device type (desktop, mobile, or otherwise). If you want to bid different amounts for mobile and desktop impressions, we suggest you create separate mobile- and desktop-specific line items.

 

Remember, in order to purchase mobile impressions, your line item must have at least one creative that's an appropriate size for mobile devices. See Details about mobile creatives for more information.

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Use Screen Curtain with VoiceOver for your Mac, iPhone, iPad, iPod touch, and Apple Watch - Apple Support

Use Screen Curtain with VoiceOver for your Mac, iPhone, iPad, iPod touch, and Apple Watch

If you use VoiceOver on your device, Screen Curtain allows you to turn off the display for added privacy, or if you don't need the display for device operation. 

About Screen Curtain

When Screen Curtain is on, your device and VoiceOver navigation stay active, even though your display is turned off. For example, if you want to check your bank account in a public place, Screen Curtain turns your screen off so that your information isn't visible. 

To use Screen Curtain on your device, VoiceOver must be enabled.

Use Screen Curtain on your Mac

With VoiceOver turned on, use this key command to enable Screen Curtain:

  • Press VO-Shift-Fn-_

Use the same command to turn Screen Curtain off.

If you use TrackPad Commander on your Mac

  1. Use three fingers to triple-tap your trackpad.
  2. To turn off Screen Curtain, repeat the three-finger triple-tap on your trackpad.

Learn how to control VoiceOver with TrackPad Commander here.

Use VoiceOver Command Help Guide on your Mac to turn on Screen Curtain

  1. Press VO-HH to enter the VoiceOver Command Help Guide.
  2. Type the words "Screen Curtain" and hit the return key.

Use Screen Curtain on your iPhone, iPad, and iPod touch

To turn Screen Curtain on or off by gesture:

  1. Wake your device.
  2. With three fingers, quickly triple-tap the screen. If the Zoom feature is in use with VoiceOver, tap the screen four times with three fingers.

If you use a bluetooth keyboard with your device, press Control-Option-Shift-S to turn Screen Curtain on or off.

Use Screen Curtain on your Apple Watch

Use your iPhone to turn on Screen Curtain for your Apple Watch:

  1. On your iPhone, open the Apple Watch app and go to My Watch.
  2. Tap Accessibility > VoiceOver > Screen Curtain. This setting keeps Screen Curtain active whenever VoiceOver is on.
  3. To turn Screen Curtain off, repeat these steps.

Learn more

You can still capture screenshots on your iOS device while Screen Curtain is enabled. 

Published Date: 

About access levels in your Google Ads Account - Google Ads Help [gg-google-ads-en]

About access levels in your Google Ads Account

Each time you grant access to your Google Ads Account, you'll be able to select which features the user can impact by assigning an access level.

This article explains the levels of access you can assign and the corresponding features available for each access level.

Also learn how to grant or remove access to your Google Ads Account.

Access levels

Account Access level Email-only Billing Read-only Standard Administrative
Can receive notification emails and reports ✔   ✔ ✔ ✔
Can view campaigns and use planning tools     ✔ ✔ ✔
Can view billing information   ✔ ✔ ✔ ✔
Can edit billing information   ✔   ✔ ✔
Can edit and run billing reports   ✔ ✔ ✔ ✔
Can grant email-only access     ✔ ✔ ✔
Can view users, managers, and product links     ✔ ✔ ✔
Can edit and run campaign performance reports     ✔ ✔ ✔
Can edit campaigns       ✔ ✔
Can add or remove product links         ✔
Can give account access, change access levels, and cancel invitations from other users         ✔
Can accept and reject manager account link requests         ✔
Can unlink manager accounts         ✔
Can review each user's authentication method and last login time         ✔

Access for manager accounts

If you've accepted an invitation to link to a manager account, people who have administrative access to the manager account can receive notification emails and manage your campaigns. If the manager account has ownership, users with administrative access to the manager account can also edit user access, managers, and product links within your account. Learn more about manager account access levels.

Access to billing and payments

You can manage which users can perform tasks like making payments, changing payment methods, or receiving invoices by adding or removing them from your Google payments profile in the Google payments center.

Related links

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Add Google Analytics data to Google Ads reports - Google Ads Help [gg-google-ads-en]

Add Google Analytics data to Google Ads reports

Activate Google signals in order to also import cross device conversions from Google Analytics.Once you've linked your Google Analytics and Google Ads accounts, you can import Google Analytics data into Google Ads and see this data in your Google Ads account. This article will show you how to add Google Analytics columns to your Google Ads reports.

If you want an overview of how this data can be helpful and some useful information to keep in mind, see About Google Analytics data in Google Ads reports.

Before you begin

Before you can add Google Analytics data to your Google Ads reports, you'll need to do the following:

  1. Enable auto-tagging in your Google Ads accounts.
  2. Link your Google Ads and Google Analytics accounts. Make sure you import site metrics for the view you want to see in your Google Ads account.
  3. Activate Google signals in order to also import cross device conversions from Google Analytics.
  4. Check the status message in the "Actions" column in the reporting table to make sure the Google Analytics data was imported. To find the "Actions" column, go to Google Ads, click the tools icon Google Ads | tools [Icon], select Linked accounts, and then click Google Analytics.
     

    Note: In most cases, it takes less than an hour for the data and columns to be visible in Google Ads, but the process may take longer for larger accounts.

How to add Google Analytics reporting columns

To see your Google Analytics data in Google Ads, follow the instructions below to add Google Analytics reporting columns to your Google Ads reports:

  1. Click the tab you want to add Google Analytics columns to: Campaigns, Ad groups, Ads, or Keywords.
  2. Click the Columns menu and select Modify columns from the drop-down.
  3. Select Google Analytics.
  4. To select your columns, click the checkbox next to each column you'd like to add..
  5. Click Apply. You'll now see Google Analytics data in your Google Ads reports.

 

Keep in mind

  • As of October 2019, Google Analytics data collected prior to May 2016 isn't available in the Google Ads. If you need Google Analytics data prior to May 2016, go to Google Analytics.
  • Everyone who uses your Google Ads account will be able to see your imported Google Analytics metrics.
  • To ensure that you're importing the targeted information you need, it's important that you've linked your Google Ads account to all the relevant Google Analytics views. For example, if your Google Ads account has keywords and ads that target landing pages on 4 different websites, it's important that you link your Google Ads account to a Google Analytics view for each of the 4 sites.
  • You can import Analytics data into your Google Ads account from only 1 view per property, from a maximum of 10 properties.
  • If you don't tag every page you want to track in Google Analytics, you won't get the complete data you're looking for.
  • Mobile app property metrics can't be imported from Google Analytics.
  • You can't segment Google Analytics metrics by some dimensions, such as device.

Having trouble?

Fix a linking issue

If you need more help with Google Analytics in Google Ads, contact us.

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About extensions - Google Ads Help [gg-google-ads-en]

About extensions

Extensions expand your ad with additional information, giving people more reasons to choose your business. These may increase an ad's clickthrough rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

This article gives an overview of extensions in general. To learn what each extension type does and how to pick the right extensions for you, check Select extensions to use.

Boost your ad with extensions in Google Ads

To see subtitles in your language, turn on YouTube captions. Select the "Settings" icon Image of YouTube settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.

 

How they work

To maximize the performance of your text ads, Google Ads selects which extensions to show in response to each individual search on Google. For that reason, it's a good idea to use all the extensions relevant to your business goals.

By adding more content to your ad, extensions give your ad greater visibility on the search results page. This means you tend to get more value from your ad. Extensions often increase your total number of clicks and can give people additional interactive ways of reaching you, such as through maps or calls.

There are 2 types of extensions: manual and automated extensions. Manual extensions require a bit of set up while automated extensions are added automatically when Google Ads predicts these will improve your ad performance. No setup is required for automated extensions so these won't show up among your options when you're creating manual extensions. Learn more about automated extensions

When extensions show

Adding an extension won't guarantee that it'll show with your ad all the time. Extensions show with your ad when:

  • The extension (or combination of extensions) is predicted to improve your performance. Keep track of when your extensions show and measure your ad extension performance.
  • Your ad's position and Ad Rank is high enough for extensions to show. To show extensions, Google Ads requires a minimum Ad Rank (Ad Rank calculations factor in your extensions).

You can find instructions on how to add and edit extensions in Make extensions more likely to show. If you want to know how to delete manual or automated extensions, check Remove extensions.

Cost

There's no cost in adding extensions to your campaign. Clicks on your ad, including your extension, will be charged as usual while clicks on seller ratings won't be charged. You'll be charged for a click when someone calls you from a call extension or when someone downloads your app from an app extension. Google Ads charges no more than 2 clicks per impression for each ad and its extensions. Learn more about extensions and your actual cost-per-click

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Import Google Analytics conversions into Google Ads - Google Ads Help [gg-google-ads-en]

Import Google Analytics conversions into Google Ads

When it comes to analyzing customer activity on your website, you can import your Google Analytics conversions into Google Ads and use Google Ads conversion tracking to measure the conversions. You can use any combination of all three at the same time. Expand the section below for a quick comparison.

Compare Google Analytics conversions and Google Ads conversion tracking

Universal Analytics conversions

  • Can measure the entire flow of customers through your site (in addition to conversions).
  • Can include conversions from non-Google Ads sources, so it's good for tracking all customer traffic on your website.

Google Analytics 4 properties conversion tracking

  • Ideal if you're interested in measurement and conversions across your app or website. Learn more about Google Analytics 4 properties.
  • Can include conversions from non-Google Ads sources, so it's good for tracking all customer traffic on your website.

Google Ads conversion tracking

Benefits

Importing your Google Analytics conversions into Google Ads offers a few benefits:

  • Access your Google Analytics conversions and data related to your Google Ads clicks.
  • See Google Analytics conversion data in Google Ads.
  • Give Smart Bidding access to data that helps optimize bids, potentially increasing conversions and lowering costs.

You might not need to import Google Analytics conversions if you already use Google Ads conversion tracking on a particular page. If you use both Universal Analytics and Google Analytics 4 properties to measure the same site, you'll likely set up conversion tracking in both properties. If you import the same conversion from each property for reporting and bidding purposes, you may see your conversions being counted twice (since the same conversion was imported twice). To avoid duplicate conversions, import a conversion only once across your Universal Analytics and Google Analytics 4 properties.

Before you begin

To start importing data, you'll need to link your Google Ads account to a Google Analytics account and turn on auto-tagging in your Google Ads account.

Instructions

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under "Measurement", click Conversions.
  4. Click the plus button .
  5. Select Import and then click Google Analytics (UA) (for Universal Analytics properties) or Google Analytics (GA4) (for Google Analytics 4 properties).
  6. Click Continue. 
  7. On the next page, select the features that you'd like to import, then click Import and continue.
  8. Click Done.

Google Ads will begin importing the data from your Analytics property. Historical data from before the import won't be included.

Keep in mind

It can take up to 24 hours before conversion data is available in Google Ads. Once it is, your imported conversions data will appear alongside your existing conversion data on the Conversions page, and you'll be able to customize columns on the Campaigns tab to include this data. Reports based on your imported conversions data may include modeled conversions as estimates in cases where Google can't observe all conversions. These are based on aggregated and anonymized data.

Once Analytics data (for example, goals) has been imported to Google Ads, it is subject to the Google Ads terms of service.

Edit conversion settings for imported conversions

Once you've imported your Analytics conversions, you can edit them in the same way that you edit conversion actions created in Google Ads.

  1. Sign in to your Google Ads account.
  2.  Click the tools icon Google Ads | tools [Icon] in the upper right corner of your account.
  3. Under "Measurement", click Conversions.
  4. Click the name of the imported conversion that you want to edit.
  5. In the bottom right corner, click Edit Settings.
  6. Make any changes and click the Save button.

Data discrepancies

You might see discrepancies in the conversion statistics between Google Analytics and Google Ads conversion tracking. If you've double-checked that your setup is correct, here are some possible reasons for why you might see this:

Date of transaction

Google Ads reports conversions from the date and time of the click that led to the successful action, not from the date of the successful action itself.

For example, let's say someone saw your ad and clicked it on July 19, but did not make a purchase on your site until the next day, July 20. In Google Ads, the conversion would be attributed to July 19, the day of the click. In Google Analytics, however, the conversion is attributed to July 20, the day the conversion actually occurred.

Counting method

In Google Ads, you can choose to count either all or unique conversions by setting the counting method for each conversion action (including Analytics goals and transactions imported into Google Ads). The "Conversions" column in Google Ads will display conversions that happened within your chosen conversion window, according to your selected counting method. Analytics, however, counts all goals and transactions, which can cause discrepancies.

Example

You've defined an Analytics goal for filling out a lead form. Someone fills out 2 lead forms (in different sessions) after an ad click, and Analytics shows them as 2 goal completions. You import this goal in Google Ads and set your counting method to "Unique," so you only see 1 conversion.

Invalid clicks
Some goals that are reported in Analytics might be filtered out when they're imported into your Google Ads account because of our invalid clicks technology, which doesn't record what seems like suspicious or invalid click activity.
Cookie expiration dates
Google Ads cookies expire 90 days after a customer's click, while Analytics uses a cookie that lasts for up to 2 years. Google Ads conversions can have a conversion window between 1 and 90 days. That means if a customer completed a conversion after the specified conversion window, the conversion wouldn't be recorded in Google Ads but it would still be recorded in Analytics if it occurred within 2 years of the click date.
Imported goal delays
Analytics conversions data is imported into conversion tracking up to 9 hours after the conversions have occurred.
Goal or view name changes in Analytics
If you change the name of a goal or a view containing your imported Analytics goals, these new names will be reflected in Google Ads after the goal was completed by a customer. The changes can take up to 24 hours to be reflected in your Google Ads account.
Deduplication of imported transactions from Analytics

Keep in mind that transaction IDs from Analytics will be imported as order IDs in Google Ads. Overlapping conversions will be automatically de-duplicated in your Google Ads account. Learn more

Transactions in Analytics with the same ID are only de-duplicated if they occur within the same session. Learn more

If the same transaction ID relates to multiple sessions, Analytics counts one transaction per session. When imported into Google Ads, only one transaction is counted per transaction ID. As a result, you may see less conversions (transactions) on Google Ads than on your Google Analytics reports.

Having trouble?

Fix a linking issue

If you need more help with Google Analytics in Google Ads, contact us.

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Get LED flash alerts on your iPhone or iPad Pro - Apple Support

Get LED flash alerts on your iPhone or iPad Pro

The LED flash on your iPhone or iPad Pro can blink when your device is locked and you receive a notification. This can be useful if you don't want to miss a notification while your device is locked and silent.

How to turn on LED Flash for Alerts

  1. Go to Settings > Accessibility, then select Audio/Visual.
  2. Turn on LED Flash for Alerts.
  3. Turn on Flash on Silent if you want LED Flash for Alerts only when your iPhone or iPad Pro* is silenced.

LED Flash for Alerts works only when your device is locked.

* LED Flash for Alerts is available for iPad Pro models introduced in 2016 or later.

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Use a secure network with a Chromecast device - Chromecast Help [gg-chromecast-en]

Use a secure network with a Chromecast device

We recommend that you use a secure network with your Chromecast device.

While it's good security practice in general, using a secure network will also help prevent others from joining your Wi-Fi network without your knowledge and casting content to your TV. Be extra careful whenever you go online using a network you don't know. Learn more about setting up your home router and Wi-Fi network securely here.

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Fix problems when you make or receive phone calls - Hangouts Help [gg-hangouts-en]

Fix problems when you make or receive phone calls

Important: If you get a notification that says, "Your Hangouts phone call history will be deleted soon," check back in a few days and sign up for Google Voice. The process to delete Hangouts phone call history will occur through September 2021. Learn more about changes to Hangouts with Google Voice.

If you're in the US, you can continue to make phone calls by upgrading to Google Voice. If you have classic Hangouts calling credit, you can request a refund of your eligible credit.

Get a classic Hangouts refund

You can ask for a refund for classic Hangouts calls. Request a Google Voice or classic Hangouts refund.

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Use the Smart Folio or Smart Cover with your iPad - Apple Support

Use the Smart Folio or Smart Cover with your iPad

Learn how to use the Smart Folio and Smart Cover, and which one to get for your iPad.

Choose a cover that works with your iPad

Some covers and iPad models won't work together, even if they're the same size. You can check the packaging to see if a cover works with your iPad. Or find your iPad and the cover it works with below.

Want to use a keyboard with your iPad? Connect your iPad to Smart Keyboard or Magic Keyboard and you can use familiar keys to copy, paste, format, and more.

iPad Pro 12.9-inch (3rd, 4th, and 5th generation) work with the Smart Folio for iPad Pro 12.9-inch (5th generation). 

iPad Pro 11-inch (1st, 2nd, and 3rd generation) work with the Smart Folio for iPad Pro 11-inch (3rd generation).

iPad Air (4th generation) works with Smart Folio for iPad Air (4th generation).

iPad Pro 12.9-inch (1st and 2nd generation) work with the Smart Cover for iPad Pro 12.9-inch and the Leather Smart Cover for iPad Pro 12.9-inch.

iPad Pro 10.5-inch, iPad Air (3rd generation), and iPad (7th and 8th generation) work with the Smart Cover for iPad (8th generation) and the Leather Smart Cover for iPad (7th generation) and iPad Air (3rd generation).

iPad (5th and 6th generation), iPad Pro 9.7-inch, iPad Air, and iPad Air 2 work with the Smart Cover for 9.7-inch iPad.1

iPad 2 and iPad (3rd and 4th generation) work with the iPad Smart Cover.1

iPad mini 4 and iPad mini (5th generation) work with the Smart Cover for iPad mini.2

iPad mini, iPad mini 2, and iPad mini 3 work with the Smart Cover for iPad mini designed for any of these models.2

Wake and sleep your iPad

Your iPad wakes or sleeps when you open or close your Smart Folio or Smart Cover.

If your iPad doesn't wake and sleep when you open and close the cover, go to Settings > Display & Brightness and turn on Lock/Unlock.

When you use an iPad Smart Folio or Smart Cover, always pick up your iPad directly—don't try to pick it up by the cover. The magnets in the cover aren't designed to lift the iPad.

  1. The iPad Smart Cover for iPad Air, iPad Air 2, iPad (5th generation and later) is different from the iPad Smart Cover for iPad 2, iPad (3rd generation), and iPad (4th generation).
  2. The iPad mini Smart Cover for iPad mini (5th generation) and iPad mini 4 is different from the iPad mini Smart Cover for iPad mini 3, iPad mini 2, and iPad mini.
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