Wednesday, July 14, 2021

How Google Ads Campaigns Are Displayed - Analytics Help [gg-analytics-en]

How Google Ads Campaigns Are Displayed

Campaigns are usually displayed in Analytics exactly as you have them configured in Google Ads. For example, if you rename "Campaign A" to "Campaign B" in Google Ads, the name will also be changed in Analytics, and all traffic will be credited to Campaign B.

However, there are two exceptions to this:

  • Campaigns renamed in Google Ads prior to April 1, 2009
    Campaign name changes made in Google Ads after April 1, 2009 are automatically reflected in your Analytics reports. If you changed a campaign in Google Ads prior to April 1, 2009, you may see multiple entries in your Analytics reports. For example, if you renamed "Campaign A" to "Campaign B" in Google Ads prior to April 1, 2009, you will see two campaigns in Analytics: one for Campaign A, with metrics based on traffic prior to the name change, and one for Campaign B, with metrics based on traffic after the name change.
  • Campaigns renamed in Google Ads after you enabled the auto-tagging override feature in Analytics
    If you've enabled the auto-tagging override feature in Analytics and then rename a campaign in Google Ads, your Analytics reports will show multiple entries for the same campaign (both the old and new campaign names). This is because when the UTM override option is enabled, Analytics records the campaign name at the time of the Google Ads click and attributes traffic to that campaign name regardless of what the campaign is currently named.

Data is only available for accounts that are currently linked. All previously linked accounts that have data and are no longer linked will be aggregated into a single row titled "(not set)". So, if you have multiple Google Ads accounts linked to one Analytics account and you unlink all but one of the Google Ads accounts, Analytics will show:

  • accurate campaign data for the linked account, and
  • "(not set)" for all accounts where data exists but no active link exists.

Deductions from earnings FAQs - AdSense Help [gg-adsense-en]

Monetization and ads

Deductions from earnings FAQs

Your earnings may include deductions for various reasons. Google may adjust your earnings if it detects invalid click activity in your account or ad implementations that are not in compliance with AdSense policy. We encourage you to review the policy and traffic quality guidelines to learn more.

Google may also adjust your earnings if it cannot collect payments from advertisers whose ads were displayed on your AdSense content, including but not limited to sites, mobile apps, etc. These advertisers may have used stolen credit cards or otherwise defaulted on payments. Google works diligently to ensure that these instances are rare in order to maintain a safe ecosystem for users, publishers, and advertisers.

Frequently asked questions

Here are some answers to questions you may have about the deductions you notice in your account:

Why were my earnings deducted?
Your earnings were deducted either for invalid click activity or for activity that was not in compliance with Google policies. Google periodically reviews publisher accounts for such activity. When we find such activity in your account, we adjust your earnings and reimburse the advertisers who paid for these clicks.

In rare cases, your earnings were deducted because we could not collect payments from certain advertisers. These advertisers may have used stolen credit cards or otherwise defaulted on payments. When this happens, we have to deduct the related revenue from publishers on whose content those advertisers' ads appeared.

I'd like to appeal the deduction. Can I do so?
Unfortunately you can't appeal the deduction. Please be assured that we have applied due diligence in reviewing the traffic in your account. As mentioned, a deduction is issued when we find invalid clicks in your account, when we find activity that's not in compliance with Google policy, or when advertisers who default on payments to Google have served ads on your AdSense content.
Please note, fraudulent advertiser accounts that we catch are suspended indefinitely and are no longer permitted to run ads on Google's network.
I noticed that my finalized earnings are different from my estimated earnings. Why would I receive an additional deduction?
The estimated earnings you see in your account give you a close estimate of recent account activity as and when traffic is accrued in your account. The finalized earnings on the other hand include all revenue you'll be paid for validated clicks and impressions minus revenue from advertisers who default on payments to Google and whose ads were served on your AdSense content.

On some occasions, Google may notice that activity you've already been paid for is invalid or not in compliance with Google policy. In such cases, Google posts an adjustment to your account in the form of a deduction. Find out more about understanding your AdSense earnings better or the difference between estimated and finalized earnings.

What was the date range for this deduction?
We're unable to provide the date range for which your adjustment was issued. Note that per our Terms and Conditions, we credit advertisers for invalid traffic accrued 60 days prior to the date of invoice. Once we complete our investigation and begin processing the credits, it may take up to 30 days for the credits to appear in your account.
Can I get more details on the deduction? Which are the channels and domains that resulted in this deduction?
To maintain the integrity of our invalid activity detection system and to prevent users from circumventing the system, we aren't able to provide details on what activity we noticed in your account. We suggest you review the AdSense policy FAQs to learn more.
How can I prevent this from happening again?
We encourage publishers to continuously monitor their AdSense accounts for potential signs of invalid click activity. It's important for you to know where your traffic comes from. We understand the need to have ad campaigns to promote your website, but it's equally important to monitor what kind of traffic these promotions generate. To do this successfully we recommend monitoring the traffic driven to your site using a web analytics tool like Google Analytics. You can also try segmenting your traffic into channels and monitoring the traffic from these channels.
Please note that Google works diligently to ensure that deductions due to advertiser payment fraud are rare in order to maintain a safe ecosystem for users, publishers, and advertisers. Fraudulent advertiser accounts that are caught are suspended indefinitely and are no longer permitted to run ads on Google's network.
What should I do if I suspect invalid activity?
If you notice any suspicious activity in your account, you can notify us using our online form. Please share as detailed information as possible via the form. Note that we'll keep this information in our records, but we may not respond unless we find a significant issue with your account.

Retract a claim of copyright infringement - YouTube Help [gg-youtube-en]

Retract a claim of copyright infringement

After submitting a copyright takedown request, a copyright owner may change their mind or realize they've misidentified content. When this happens, the copyright owner can retract their claim of copyright infringement.

Retractions will resolve the copyright strike for the uploader of the content that was taken down. Unless the uploader already deleted the content, a retraction will restore the content to YouTube.

If you submitted a takedown request

If you submitted a takedown request in error, you can retract your copyright infringement claim by sending an email to copyright@youtube.com.

Your email should be sent from the same email address or corporate domain you used to submit your original takedown request. If the email address is different, it may not be possible to process your retraction.

 Your email needs to include the following required info:

  1. Statement of retraction, such as "I hereby retract my claim of copyright infringement."
    • Note: We can only accept a retraction of the takedown request. We can't accept retractions of only the copyright strike such as "I retract my copyright strike."
  2. Specific URL of the content in question
    • For videos, the valid URL format is: www.youtube.com/watch?v=xxxxxxxxxxx
    • For non-video content, such as channel banner images, valid URL formats are listed here.
      • Note: Google hosts the profile pictures that appear on YouTube channels. To retract a copyright infringement claim on a profile picture, reply to the email confirmation you got when you submitted your original removal request. Include a statement of retraction in your reply, such as the sentence listed above in Step 1.
  3. Electronic signature
    • The copyright owner or authorized agent should enter their full legal name as their signature to the bottom of the email. The full legal name should be a first and last name, not a company name.
If you're a partner with a CVP account or a CMS, you can retract claimed videos through these platforms.
 
To submit a retraction, make sure you're signed in to the same Google Account from which the original claim was made. Note that matching videos won't be claimed after a retraction is processed.
If your content was taken down

If you're a creator affected by a copyright claim, you can get in touch with the copyright owner directly to request a retraction.

Some creators list ways they can be contacted in their channel.

Submit a copyright counter notification - YouTube Help [gg-youtube-en]

Submit a copyright counter notification

If you upload copyright-protected content to YouTube without the copyright owner's authorization, it may be taken down. If you believe your video was taken down in error, you can submit a copyright counter notification.

A counter notification is a legal request for YouTube to reinstate a video that was taken down for alleged copyright infringement.

Before you submit a counter notification, you should know:

  • The video's original uploader, or an agent authorized to act on their behalf, such as an attorney, must submit the counter notification.
  • Only submit a counter notification if your video was taken down due to a mistake or misidentification of content, including cases of fair use. Don't submit counter notifications for any other reasons.
  • Counter notifications for non-video content, such as comments or channel banner images, must be submitted through a free-form counter notification.

Prepare your counter notification

YouTube requires that your counter notification must:

  1. Meet all legal requirements.
  2. Clearly explain your right to use the copyrighted content in your own words. If you think the content was identified as a mistake, explain why in a clear and concise manner.

Evaluate the copyrighted content

Your counter notification should include details about the specific content claimed in your video. To find these details:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Select Filter and then Copyright claims.
  4. In the Restrictions column, hover over Copyright claim next to your video.
  5. Click SEE DETAILS.

Before submitting a counter notification, consider the following:

  • Who owns the content?
  • If you've used someone else's copyrighted work, can you provide evidence of a license or permission to use that content?
  • Is your use of the content protected by fair use, fair dealing, or a similar copyright exception?
  • Is the content in the public domain?

Submit a counter notification

To submit a copyright counter notification:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Select Filter  and then Copyright claims and find impacted video.
  4. In the Restrictions column, hover over Copyright claim.
  5. Click SEE DETAILS.
  6. Under Actions, click SELECT ACTION  and then Submit counter notification.
  7. Enter your contact info and rationale.
    • Make sure you include your complete physical address and full legal name.
    • If necessary info is missing from your counter notification, it may be rejected.
  8. Click SUBMIT.

By submitting a counter notification, you consent to sharing your info with the claimant.

If your account has been suspended for copyright violations, you can't send a counter notification following the steps above. You can try submitting a free-form counter notification.

What happens next?

Your counter notification will be forwarded to the claimant if it meets all legal requirements and clearly explains your right to use the content. Under most circumstances, we won't forward the counter notification to any party other than the original claimant. If the counter notification is forwarded, it will include the full text, including any personal info you've entered.

The claimant has 10 business days, as required by copyright law, to reply to your counter notification. They'll need to respond with evidence that they've taken legal action to keep the content from being restored to YouTube.

Set up and use your Powerbeats - Apple Support

Set up and use your Powerbeats

Here's everything you need to know to make the most of your Powerbeats.

Powerbeats earphone lineup

Turn on and charge your earphones

To turn your earphones on or off, press and hold the power button on your left earbud for 1 second.

Powerbeats power button

The first time that you power on your Powerbeats, they're ready to pair with your device. The indicator light will flash to confirm that your Powerbeats are in pairing mode.

Charge your Powerbeats

Plug your earphones into a power source using the included Lightning cable. Your earphones provide up to 15 hours of playback from a full charge, and up to 1 hour of playback from a 5-minute charge.

When your earphones are turned on and set up, the LED indicator light on the left earphone shows how much listening time is left:

  • White: Up to 15 hours left
  • Red: Less than an hour left
  • Blinking red: Needs to charge


Pair your Powerbeats

Learn how to pair your Powerbeats earphones with your device.

Pair with an iPhone

Follow these steps to pair your earphones with your iPhone:

  1. Make sure that your iPhone is unlocked, and that Bluetooth is on.
  2. Hold your Powerbeats next to your iPhone. 
  3. Follow the onscreen instructions.

Pair with your Mac or another device that uses Bluetooth

Follow these steps to pair your Powerbeats with your Mac, iPad, or any other device:

  1. Press the button on your left earbud until you see the indicator light flash. Your Powerbeats are now in pairing mode.
  2. On your device, go to the Bluetooth menu.
  3. Select your earphones from the list of discovered Bluetooth devices.

Pair with an Android device

Follow these steps if you have an Android device:

  1. Get the Beats app for Android.
  2. Open the Beats app.
  3. Hold your Powerbeats next to your device.
  4. Follow the onscreen instructions.


Use your Powerbeats

Learn how to play music, change the volume, and answer calls.

Powerbeats volume button and "b" button


Play music

To control your music, you can use the "b" button  on your right earbud. Here are some things you can do:

  • To pause or play audio, press the "b" button once.
  • To skip to the next track, press the "b" button twice.
  • To listen to the previous track, press the "b" button three times.

Change the volume

To control volume, use the volume buttons on your right earbud.

  • Press and release the volume up button, or press and hold to increase volume continuously.
  • Press and release the volume down button, or press and hold to decrease volume continuously.


Answer calls

To control phone calls, use the "b" button  on your right earbud:

  • Press once to answer or end a call.
  • Press once to answer a second incoming call and put the first call on hold. When two calls are active, this switches between calls.
  • Press and hold for 1 second to reject an incoming call.
  • Press twice to stop listening through your earphones and send the call to your phone.


Hands-free controls

To activate Siri, you can say, "Hey Siri." Or you can press and hold the "b" button  on your right earbud until you hear a chime. Then say what you need. Learn what to do if Siri isn't working.

Siri features might vary by country or region.

To activate the voice assistance feature for other devices, press and hold the "b" button .


Learn more

 

Published Date: 

Submit a copyright takedown request - YouTube Help [gg-youtube-en]

Submit a copyright takedown request

If your copyright-protected work was posted on YouTube without authorization, you can submit a copyright takedown request. Submitting a takedown request will start a legal process.

Before you submit a takedown request, you should know:

  • Copyright exceptions: You need to consider whether fair use, fair dealing, or a similar exception to copyright law applies. If an exception applies, then the takedown request you submit would be invalid.
  • Personal info:
    • If a video is removed for copyright infringement, the name of the copyright owner will be visible on YouTube in place of the video.
      • If you give us a valid legal alternative, such as the name of a company or authorized representative, we'll review and apply it if appropriate.
      • The copyright owner name you enter will become part of the public record of your request. Learn more about the public record of your takedown request.
    • Your full legal name is required to complete a takedown request. It may be shared with the uploader of the video removed for copyright infringement.
    • The primary email address from your takedown request may be shared with the uploader of the video removed for copyright infringement. The uploader might get in touch with you to resolve their copyright strike.
    • Your physical address and phone number will remain confidential unless requested as part of a lawsuit. If YouTube is required to share any information, we'll notify you before doing so.
  • Prevent copies: You can select the option to prevent copies of the videos you're reporting from being reuploaded to YouTube. If you select this option, your email address and copyright owner name may be shared with the user whose video is prevented from upload. Learn more.
  • Scheduled requests: You can schedule takedown requests to take effect after 7 days. Scheduled requests will notify the uploader and give them 7 days before the content gets removed.
  • Non-video content: If you want to submit a takedown request for non-video content, such as channel icon images, follow the steps outlined here. Our webform doesn't support non-video takedown requests.

How to submit a takedown request

The fastest and simplest way to submit a copyright takedown request is to fill out our webform on a computer. The copyright owner or agent authorized to act on the owner's behalf should submit the request.

Do not make false claims. Misuse of the takedown webform, such as submitting false information, may result in the suspension of your account or other legal consequences.

Click this button to go to the webform:

Submit a copyright takedown request

You can also access the webform directly from YouTube Studio:

  1. Sign in to YouTube Studio.
  2. From the left menu, click Copyright.
  3. Click NEW REMOVAL REQUEST.

We also accept copyright takedown requests by email, fax, and mail. Learn more.

Track your takedown requests

To view the copyright takedown requests you've previously submitted to YouTube:

  1. Sign in to YouTube Studio.
  2. From the left menu, click Copyright.
  3. Click Removal Requests.

Manage all your copyright-protected content

If you manage many copyrighted-protected works and often need to submit copyright takedown requests, you may be eligible for our more advanced copyright management tools. Learn more about YouTube's copyright management tools.

Transaction types - Google Ad Manager Help [gg-admanager-en]

Transaction types

Your contract may refer to different types of transactions. The following describes the details of the available types:

Type Description
Open Bidding "Open Bidding" (formerly Exchange Bidding) allows Company to activate certain advertising exchanges and sell-side platforms with whom Company has a direct contractual relationship ("Authorized Exchange Bidders") to compete with Ad Manager in a unified real-time auction for Company's inventory.
First Look First Look transactions are auction-based transactions for specific inventory with specific buyer(s) that bid with your designated floor price, configured using rules.
For clarity, First Look transactions are considered Open Auction transactions for billing/revenue share calculation purposes.
Open Auction Open Auction transactions are auction-based transactions for inventory available to all buyers.
Preferred Deal Preferred Deal transactions are fixed-price, pre-auction transactions that the publisher negotiates with specific buyer(s).
Private Auction Private Auction transactions are auction-based transactions with specific buyer(s) that are allowlisted by company.
Programmatic Guaranteed Programmatic Guaranteed transactions are fixed-price transactions with a pre-committed set of inventory that is negotiated with a single buyer.

Preferred Deals, Private Auctions, and Programmatic Guaranteed are managed via the Deals interface. A deal ID is associated with these transaction types.

"Self-Bought Inventory" refers to Company purchasing its own inventory in accordance with certain parameters as defined by Google and provided to Company (including via e-mail or via the Google Ad Manager user interface).

Casinos and Gambling - Advertising Policies Help [gg-adspolicy-en]

Casinos and Gambling

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

The Google Ads policy on Casinos and Gambling will change at the start of November 2012. The policy is changing to allow licensed operators to advertise online gambling in Greece, Romania, Serbia, and Peru. Licensed operators will also be able to advertise sports betting in Poland. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted on Oct 16, 2012

Use indoor maps to view floor plans - Computer - Google Maps Help [gg-maps-en]

Use indoor maps to view floor plans

You can see and navigate inside places like malls and airports using the Google Maps app.

To find or search for an indoor map, follow the steps below.

  1. On your computer, open Google Maps.
  2. Search for a place that has indoor maps.
  3. To see the floor plan, zoom in to the map and click on a building or place.
  4. In the bottom right, choose among levels and floors.

Tip: To learn more about a place in the building, click the place on the map.

Search indoor maps

To search an indoor map, make sure you're fully zoomed in to a building with an indoor map. Searching works just like it does in the rest of Google Maps.

Update existing floor plans

To update your existing floor plans, contact us at: 

Remove floor plan information from your Google Account

You can remove floor plans or walking information from your Google Account. After you've disassociated the info, Google may still have the floor plans and walking information, but the floor plans and walking information won't be tied to your Google Account or be used to identify you.

To remove information from your Google Account, contact us at: 

Note: After your account is disconnected, you won't be able to see floor plans you've uploaded. Floor plans that you've uploaded but not submitted will also be removed.

Report a problem

If you're a building owner and would like to report a problem with a floor plan or non-public building like a private residence, report a data problem. If you would like to request that an indoor map be removed, include the words "indoor takedown" in the description of the issue.

To tell us about prohibited content, request to have it removed from Google.

Note: The "Report a problem" feature is not available for all countries.

Draw with Notes on your iPhone, iPad, or iPod touch - Apple Support

Draw with Notes on your iPhone, iPad, or iPod touch

With the tip of your finger, you can create a drawing in the Notes app.

Get started

  • Make sure that your iPhone, iPad, or iPod touch has the latest version of iOS or iPadOS.
  • To use the latest features of Notes, make sure you update your drawings, and set up Notes with iCloud or have notes saved on your device. Many Notes features won't work with other email providers.

iPhone showing how to create an inline drawing

Create inline drawings

  1. In a note, tap the Markup button .
  2. Choose a color and a drawing tool, like the pencil or marker.
  3. Tap Done.

If you want to redo part of your drawing, tap the eraser, then tap the area that you want to erase. If you accidentally erase something, tap the Undo icon . You can also customize the thickness of your lines and the opacity of colors with the drawing tools. To make your drawing area larger or smaller, drag the yellow line at the top and bottom of your drawing to resize the area.

After you draw something, you can move it around. Tap the lasso icon , trace a circle around the drawing that you want to move, then drag it where you want it. You can also use the Lasso to copy and paste parts of your drawing.

Learn how to draw with your Apple Pencil and iPad.

Do more with Notes

Published Date: 

Compare bid optimization systems - Search Ads 360 Help [gg-searchads-en]

Evaluate Search Ads 360 bid strategy performance

Compare bid optimization systems

To compare different bid optimization systems, you can do the following:

  1. Identify campaigns with similar historical performance to include in a randomized A/B test:
    Select campaigns with similar historical performance (such as similar conversion rate and click volume). Search Ads 360 bid strategies perform best when its campaigns share similar performance characteristics.

  2. Before/after comparison during stable periods:
    During stable periods, when there aren't large seasonal changes (for example, not during Valentine's Day), check the data before the bid optimization systems are implemented, and at least two weeks after they've been applied.

  3. Use Google Ads campaign drafts and experiments to create copies of the campaigns and run an A/B test:
    Google Ads campaign drafts and experiments  allows you to split your campaign traffic into two randomized arms. You can put one arm in Search Ads 360 Smart Bidding and the other in a different system and get A/B test results.
    Learn how:
    1. In Google Ads, create a draft of each of the campaigns you want to test.
    2. Convert the drafts into experiments.

      It's recommended that you follow these do's and don'ts.

      Do's

      • Do include the word "Experiment" or something similar in the experiment's name to help you keep track of which campaigns are experiments.
      • Do allocate 50% of the campaign's traffic to the experiment to prevent bias in the test. The traffic will be evenly distributed between the campaigns that are managed by the different bid optimization systems.
      • Do plan to apply a Search Ads 360 bid strategy to the original campaigns and apply the other optimization system to the experiments later in these steps. If you're happy with the performance of the Search Ads 360 bid strategy when you end the test, you won't be required to make any changes to the original campaigns.

      Don'ts:

      • Don't change anything in the campaign drafts. The only differences between the original campaign and the experiment should be the name and the bid optimization system that you will apply later in Search Ads 360.
      • Don't set an end date for the experiment to allow the test sufficient time to collect enough data to ensure that the results are statistically relevant. You can stop the experiment at any time.
    3. In Search Ads 360, sync the account
      Experiments look like regular campaigns in Search Ads 360. Don't make any changes to the campaigns or experiments during the A/B test other than applying bid optimization systems. 
    4. Create a Search Ads 360 bid strategy and then apply it to a portfolio of original campaigns.
      Note that instead of applying a Search Ads 360 bid strategy to the original campaigns, you could apply the Search Ads 360 bid strategy to the experiments. If you want to keep using the Search Ads 360 bid strategy after you end the test, you'll need to remove the Search Ads 360 bid strategy from the experiments and apply it to the original campaigns.  
    It's recommended that you allow a Search Ads 360 bid strategy two weeks to learn from the campaigns' performance before you compare the results. 

When running a comparison, please keep the following in mind:

  • Test one change at a time:
    During a test, don't change creatives, landing pages, campaign settings, or others. You want to minimize the number of variables that are changing during the test period. Otherwise, if you change both your bid management from manual to Smart Bidding, and change your landing pages, you won't know if the conversion volume changed because of the landing pages or due to Smart Bidding taking over your bids.

  • Set realistic goals:
    Following up on the previous tip, "Test one change at a time", use historical performance as a guide when setting goals.
    Learn more:
    • For example, if you set goals in terms of cost per action (CPA), first look at the historical CPA for the campaigns you're about to put into a Search Ads 360 bid strategy. If you see the CPA has been $100 over the last month, it's a good idea to enter $100 as the goal. This way you're testing one change at a time - keeping the CPA constant over time but changing the agent who manages the bid to monitor the impact on volume.
    • However, in some cases you may need to set a different CPA goal if your intent is to lower the CPA. In this case, make sure the new goal is realistic. You could reduce the CPA by 10%, observe the impact, and repeat as necessary. For example, if the historical CPA is $100 and the historical average position is 5.3, reduce the CPA by 10% to $90. If that CPA change doesn't produce the required results, reduce it by another 10% to $81, observe the results, and so forth.
  • Make sure the bid strategies are not constrained:
    You need to give Smart Bidding room to adjust the bids. If the bid strategy is too constrained by bid or position limits, the system will not be able to optimize effectively. Check the Bid strategy health column to ensure the bid strategy is in an optimal state.

  • Make sure the test isn't too small:
    The Smart Bidding algorithms optimize better in the presence of more data and more keywords. Only run tests on bid strategies that have a reasonable amount of clicks (for click-based bid strategies) and conversions (for conversion-based bid strategies) to allow full optimization.

  • Wait at least two weeks before evaluating the results:
    Wait a minimum of two weeks to evaluate the results (while confirming the bid strategy is not constrained during that period). For some advertisers, there can be considerable delay from click to conversion. In those cases, the first few days of data should be considered noisy or incomplete. The first two or three days are noisy because conversion data observed while running on Smart Bidding is actually the result of the previous day's clicks and bids.

  • How to evaluate success:
    What to look for when evaluating the success of an optimization system:
    • Accuracy to target: If you set a target CPA, how close is the actual CPA to target CPA?
    • Volume changes: Did the KPI you chose to optimize for (for example, actions or revenue) increase or decrease? This should be considered in conjunction with the targets you have set. If you decided to set a target that's lower than previous averages, the volume could go down as a result of the new target value.

Sign in to or switch accounts - Computer - Google Maps Help [gg-maps-en]

Sign in to or switch accounts

When you sign in to Google Maps, you can:

  • Quickly find your favorite places.
  • Get better search results.
  • Save your home address and work address.
  1. On your computer, open Google Maps.
  2. In the top right, click Sign in.
  3. To sign out, on the top right, click on your profile picture or initial and then click Sign out.

Switch to another account

If you have more than one Google Account, each account can have different saved places, offline maps, and places you've visited.

  1. On your computer, sign in to Google.
  2. On the top right, select your profile image or initial.
  3. On the menu, select the account you'd like to use.

About the Cost Analysis Report - Analytics Help [gg-analytics-en]

About the Cost Analysis Report

Compare ad cost and revenue across your paid marketing channels.

The Cost Analysis report shows session, cost, and revenue performance data for your paid non-Google marketing channels. The report compares the cost of each campaign with its associated revenue (from ecommerce and/or goal value) to calculate ROAS (Return on Ad Spend) and RPC (Revenue per Click). These metrics let you quickly see how each initiative performs.

The calculation for ROAS is ((ecommerce revenue + total goal value) / advertising cost).

In this article:

Access the Cost Analysis report

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Acquisition > Campaigns > Cost Analysis.

More about Cost Analysis

The Cost Analysis report shows metrics for "google/cpc" (Google Ads) and any other channel for which you upload cost data. For example, the report will display cost and performance metrics for non-Google search engine campaigns and keywords if you upload the associated cost data. Google Ads data appears as long as your Google Ads and Analytics accounts are linked, and the Google Ads cost data has been imported to the view you're looking at.

The Cost Analysis report analyzes costs for your non-Google ad campaigns. To see Google Ads cost metrics, use the Google Ads reports. If you have auto-tagging enabled, Google Ads cost data will already be available in those reports by default.

Learn how to upload click and cost data.

Link Google Ads and Analytics.

Analyze cost data with Attribution Modeling.

Learn more about the benefits of auto-tagging.

Importing Cost Data - Analytics Help [gg-analytics-en]

Importing Cost Data

Importing click and cost data for non-Google search engines and campaigns allows you to compare performance data for Google and non-Google initiatives. For example, if you buy keywords on non-Google search engines, you can upload the cost and impression data from these search engines to Analytics. The uploaded data can then be combined with Analytics conversion and ecommerce data so you can see ROAS (return on ad spend) for each keyword you buy. You can compare uploaded data to data for Google Ads and other Google campaigns, enabling you to monitor performance across all your channels, both those for which Analytics collects data and for other channels.

Audience

This information is for anyone wishing to track performance for non-Google campaigns such as:

To import Google Ads data, please link your Google Ads and Analytics accounts by following the directions here: Link/unlink Analytics & Google Ads.

You will need Admin privileges for the properties into which you want to import this data to perform many of these steps.

Redownload TV shows and movies in the Apple TV app - Apple Support

Redownload TV shows and movies in the Apple TV app

Learn how to find TV show episodes or movies that you purchased in the Apple TV app and download them again to your device.

Shows or movies that are included with your Apple TV channels or Apple TV+ subscription won't appear in your list of purchases. See how to download movies and TV shows from Apple TV+ and Apple TV Channels.

How to Redownload TV shows and movies on your iPhone, iPad, or iPod touch

  1. Open the Apple TV app.
  2. Tap the Library tab at the bottom of the screen.
  3. Find and tap the movie or show that you want to redownload. If you use Family Sharing and you want to see content that a family member purchased, tap Family Sharing, then tap the family member's name.
  4. Tap the download button 

Don't see the movie or TV show that your purchased?


How to Redownload TV shows and movies on your Mac

  1. Open the Apple TV app.
  2. From the menu bar at the top of your Mac, choose Account, then choose Purchased.
  3. On the right, choose Movies or TV Shows.
  4. On the movie or TV show that you want to redownload, click the download button . If you use Family Sharing, choose a family member's name next to Purchased to see their purchases.

Don't see the movie or TV show that you purchased?


How to Redownload TV shows and movies in iTunes for Windows

  1. Open iTunes.
  2. From the menu bar at the top of the iTunes window, choose Account > Purchased.
    If you use Family Sharing, you'll see Family Purchases instead of Purchased.
  3. Click Movies or TV Shows in the top corner of the iTunes window.
    If you use Family Sharing, choose a family member's name next to Purchased to see their purchases.
  4. Find the movie or TV show that you want to redownload, then click the download button .

Don't see the movie or TV show that you purchased?


How to Redownload TV shows and movies on Apple TV and other devices

On other devices, like Apple TV or smart TVs, you stream movies and TV shows, so you don't need to redownload them. To stream your previous purchases, open the Apple TV app and find your library.

Don't see the movie or TV show that your purchased?


Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: 

Tips for staying safe online - YouTube Help [gg-youtube-en]

Tips for staying safe online

Phishing

Phishing is the process of tricking someone into giving up their personal information such as credit card numbers, social security/national ID numbers, or other financial data. Usually when they have that information, they'll then use it to steal your money, property or identity.

Remember, YouTube will never ask you for your password, email address, or other account information. Don't be fooled if someone contacts you pretending to be from YouTube!

 

If you find videos on YouTube that you think might be spam or phishing, please flag them for review by the YouTube team.

For more information on spam and phishing please visit the National Cyber Security Alliance.

If you're concerned that your Google account may have been compromised, please visit the following page.

Account Security

YouTube takes appropriate security measures to protect against unauthorized access to the information we store. Please read the Google Privacy Policy for more information.

Please keep in mind that it is up to you to keep your password secure. You should NEVER share your password with others.

Keep your account safe:

We've created an easy-to-use checklist to help you secure your computer, browser, Gmail, and Google Account. We encourage you to go through the entire checklist, but want to highlight the following steps that can help you keep your YouTube channel secure.
  • Add a recovery phone number and secondary secure email to your Google account. Not having both a phone number and a secure email means your account could be accessed by someone who knows or guesses the answer to your security question. You can update security information here.
  • Keep your recovery information secure and up-to-date.
  • Create a unique, strong password for your Google Account (and don't use the same login and password for other sites). Here are some tips to help you create a strong password:
    • Your password should be at least eight characters in length, combine numbers and letters, and not include commonly used words.
    • Select a word or acronym and insert numbers between some of the letters.
    • Include punctuation marks.
    • Mix capital and lowercase letters.
    • Don't reuse passwords associated with any other type of account.
    • If your account has been set up for a company or organization review and update your password and recovery information when a staffer leaves your company.

If you feel your account has been compromised, you can report it here.

Learn more about how to avoid and report Google scams.

Google Safety Center

Understand your data on Google and on the web. Avail of some advice and tips for controlling your data and staying secure online.

Google Digital Citizenship Curriculum

An interactive and user-friendly curriculum aimed at teachers and secondary schools students. Learn about privacy, policy, and how to be a responsible cyber citizen in a few short lessons.

Google Family Safety Center

Tips and advice for keeping your family safe online.

About automated rules - Search Ads 360 Help [gg-searchads-en]

Edit a campaign

About automated rules

Automated rules change settings in campaigns, ad groups, ads, keywords, or product targets based on criteria you specify. Instead of changing settings, you can create a rule that notifies you when campaigns or other items match criteria you specify. You schedule a time for the rule to run, set up the conditions, and specify the action if the conditions are met. For automated rules that run on a recurring schedule, you can manually start the rule at any time instead of waiting for the next scheduled run.

Examples

For example:

  • Daily at 1 A.M., increase all bids where the ad's average position was worse than 3 the previous day.

  • Daily at 8am, send an email if the total spend in any engine account increased by more than 20% from the previous day.

  • Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.

  • Every Monday, raise max CPC by 15% for keywords that met all of the following criteria from the previous week:
    • More than 50 conversions
    • Cost per conversion under $10
    • Trigger ads in positions worse than 3
In social campaigns and engine track campaigns, an automated rule can only be used to change labels and set status

Important details about automated rules

  • Automated rules run independently of the Search Ads 360 users who create them. That is, unless a rule is paused or removed, it will continue to run, even if the user who created the rule is removed from Search Ads 360 or the user's permissions change.
  • Automated rules only work on settings that you have set explicitly. For example, if you create a rule to increase keyword bids by 10% and a keyword is inheriting max CPC from the ad group, Search Ads 360 won't change the keyword's max CPC setting.
  • Rules that match keyword landing page URLs or that update keyword landing page URLs will skip keywords that don't specify landing page URLs.

Ready to get started?

Take a look at best practices for using automated rules. Then create an automated rule.

Three-way calling - Google Fiber Help [gg-fiber-en]

Three-way calling

Three-way calling lets you initiate a conversation between you and two other callers at the same time. You can also use Google Hangouts to start a group conversation.

If a call waiting tone is heard on the line during a three-way call, it cannot be added to the existing call. The person calling will be directed to voicemail or hear a busy signal.

To start a three-way call:

  1. From your phone, dial the first number. When the call is answered, press the Flash button on your phone to place the caller on hold.

  2. Wait for a dial tone, and then dial the second number. When the second call is answered, press the Flash button on your phone again to connect all three callers.

To add a caller to a current call:

  1. If you're already on a call and want to add another caller, press the Flash button on your phone to place the current caller on hold.

  2. When you hear a dial tone, dial the number you want to add and wait for the caller to answer; then press Flash to connect all three callers.

Make a payment in advance - Google Fiber Help [gg-fiber-en]

Make a payment in advance

You can pay your Google Fiber bill early if you have a balance due or outstanding balance.

You can make a payment in advance, that is, add an amount of money on your account to cover charges for future bills. The minimum payment is $10. However, if your balance due is less than $10, the minimum payment is the amount of your outstanding balance.

Making a payment using a card assigned as a primary or backup card charges the outstanding balance on your account. If you're in good standing and only pay a portion of your balance due, you can either:

  • Make another early payment to fully settle the balance prior to your billing date.
  • Do nothing and the remainder will be automatically withdrawn from your primary form of payment on your billing date.

 MAKE A PAYMENT

To make a payment in advance:

  1. Sign in to Fiber using the email and password you use for your Fiber account. Your Account page appears.

  2. Click Manage Bill; then click Pay Early. By default, the amount you enter is applied to your primary payment method.

  3. If you prefer to associate the charge with another payment method, or want to add a new card or bank account to associate the charge with, click the carat next to the selected payment method and choose the desired method.

    Pay your Google fiber bill in advance.

  4. Specify your payment amount:
    1. Last Payment:  Pay in advance the same amount you last paid.
    2. Other amount:  Pay in advance a portion of the amount you'll owe on their billing date.
      • Enter a minimum of $10
  5. Click Make a Payment
  6. Confirm your payment details and then click Make Payment to complete the transaction. Your account balance is updated as soon as the payment is authorized.

Turn on audio descriptions on your Mac - Apple Support

Turn on audio descriptions on your Mac

When you turn on audio descriptions for a video, the scenes in the video are described to you.

Turn on audio descriptions for a video

If the video you're watching includes audio-described (AD) content, you can turn on audio descriptions in the same way that you turn on subtitles or change audio languages. This works with apps such as the Apple TV app, iTunes, QuickTime Player, DVD Player, and HTML5 video in Safari.

  1. Move your pointer over the video to reveal the playback controls.
  2. Click the captions bubble icon .
  3. Choose an audio-description track or other audio option.
    TV app player with Descriptions menu open

Some third-party apps and websites use custom controls for videos. If you know that a video includes audio descriptions but you don't see a way to turn them on, you might need to contact the app developer or website owner for more information.
   


Turn on audio descriptions for all videos by default

  1. Choose Apple menu  > System Preferences, then click Accessibility.
  2. Click Descriptions in the sidebar.
  3. Select "Play audio descriptions when available".
    Accessibility System Preferences Descriptions with

Learn more

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: 

Educator resources - YouTube Help [gg-youtube-en]

Educator resources

If you're an educator, you may be interested in using YouTube's educational content. Here are some resources to help empower you and your students to stay safe online.

For exciting lessons and educational resources, visit youtube.com/teachers, youtube.com/education, and youtube.com/schools.

Use video in the classroom

YouTube does not own the content posted to the site and is therefore not in a position to grant you permission to use it. Only the actual owner of the content can grant such permission. To get in touch with the owner of a video, click on their channel. Some creators list ways they can be contacted in their channel. Learn more about how to get in touch with others here.

Teach students how to stay safe

The YouTube Digital Citizenship Curriculum is an online education initiative. In a few short lessons, teachers in secondary level education can educate students (age 13+) on topics such as:

  • YouTube's policies
  • How to report content on YouTube
  • How to protect privacy online
  • How to be responsible YouTube community members
  • How to be engaged digital citizens

Avoid potentially objectionable content

You may want to enable Restricted Mode, a feature that lets you specify that you don't want to see potentially objectionable content on YouTube

Reporting

  • Inappropriate content: If you see a video that you feel is inappropriate, flag the video. This is the fastest way to bring potentially inappropriate content to our attention. YouTube policy specialists review flagged videos 24 hrs a day, 7 days a week.
  • Privacy: If you encounter a video that you believe violates the privacy of a student, fellow teacher, or school employee, please direct them or their parent to our Privacy Guidelines and privacy complaint process. For privacy complaints, we will remove content only if the individual(s) featured are clearly identifiable. Visit the Privacy section of our Safety Center to learn even more.
  • Harassment: Only a parent or legal guardian may file a complaint on behalf of a child. Our Harassment and cyberbullying article contains resources you can reference if a student or teacher has concerns about harassment on YouTube.

Parent resources - YouTube Help [gg-youtube-en]

Parent resources

We understand that parents and guardians sometimes have questions about children's behavior online. We've put together some tools and resources to help you manage your family's experience on YouTube.

What age does my child need to be to use YouTube?

To sign in to YouTube, you must have a Google account that meets the minimum age requirements.  If a video gets flagged and we find that the uploader inaccurately stated their age during the account creation process, we will terminate their account.

Tips and advice

We ask all of our members to review our Community Guidelines, as they outline what content and behavior is acceptable on YouTube.

Online safety tips for families from Google and Common Sense Media:

  • Have your teenagers make playlists of their favorite videos, while you make your own. Then sit down to watch them together. You can see what your teens are watching, and they might learn a thing or two about you.
  • Take your teens on a stroll through your own TV-watching childhood by compiling a playlist of clips from your favorite shows.
  • Make watching YouTube a game : Guess what kinds of videos are popular in a particular place and then use Advanced Search to see videos only in that location. It's a great way to have a conversation with your teens about cultural assumptions, tastes, similarities, and differences.
  • Be mindful of who your teen interacts with on YouTube.

Tools

  • Inappropriate content: If you see a video that you feel is inappropriate or which may violate our Community Guidelines, flag the video. This is the fastest way to bring potentially inappropriate content to our attention. YouTube policy specialists review flagged videos 24 hours a day, 7 days a week.
  • Privacy: If you feel that your child's privacy has been violated (e.g. use of image or personal information without consent), please visit our Privacy Guidelines, where you can learn more about our privacy policy and how to file a privacy complaint. 
  • Harassment and cyberbullying:
    • If your teen is being harassed by someone on YouTube, direct them to block the user. This will help prevent further communication from the unwanted user.
    • If the harassment persists, please review the harassment article within our Safety Center for harassment prevention information.
    • If you or your teen wish to report harassment in videos, channels/profiles or comments, you can report the channel by following the instructions here.
  • Restricted Mode: Enabling this setting allows you to specify that you do not want to see potentially objectionable content on YouTube. Learn more about Restricted Mode.
  • Moderating channel comments: There are tools available that allow your child to remove comments posted on their channel, or moderate them before they appear on your channel. To learn more read our article on moderating channel comments.
  • Visit your teens' channel: Take a look at what your teen is posting on their channel. Check out their favorites and which YouTube channels they are subscribed to. Favorites and subscriptions can give you clues about what they are watching on the site.
  • Privacy and safety settings: YouTube has a range of tools and settings help users manage their experience on the site. To learn more about the the resources that are available to your teen please visit our privacy and safety settings page.
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