Saturday, May 29, 2021

Scope - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Scope

The data that's visible in Search Ads 360 reports based on your current location within the Search Ads 360 hierarchy.

For example, if you navigate to an advertiser, you'll be scoped to an advertiser. If you click the Campaigns tab, you can see metrics for all of the advertiser's campaigns. The navigation bar tells you the scope of data that is currently being displayed. In the example below, the Campaigns tab is selected. The navigation bar indicates that data from all engine accounts for the Oceanic Airlines advertiser is being displayed on the tab.

The navigation bar indicates the scope of data that

Param 2 column - Search Ads 360 Help [gg-searchads-en]

Param 2 column

Contains the value of a keyword's param2 property, which is used by Google Ads, Microsoft Advertising, and Yahoo! Gemini to dynamically change ad text based on the keyword that matches a customer's query.

Learn about valid values for this parameter.

Add this column to a report
  1. Navigate to a Google Ads, Microsoft Advertising or Yahoo! Gemini engine account, campaign or ad group.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

The param2 column isn't available for Baidu and Yahoo! Japan accounts. If you scope to an advertiser and view this column, the column displays -- (dashes)  for these accounts and you can't edit the value.

At any scope in Google Ads, Microsoft Advertising, or Yahoo! Gemini accounts  -- (dashes) may also be displayed if a value isn't specified, but you can click the pencil icon  in a row to edit the value.  

Bid strategy min bid column - Search Ads 360 Help [gg-searchads-en]

Bid strategy min bid column

Displays a bid strategy's minimum bid constraint, which is the lowest amount you're willing to bid on keywords that are managed by the bid strategy. Individual keywords in a bid strategy can override this minimum by specifying their own minimum bid.

You specify a minimum bid constraint when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_min_bid variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  5. Click Apply.

A minimum bid isn't supported in bid strategies that target impression share. The column displays a 0.00 amount in impression share bid strategies.

 

Floodlight tag - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Floodlight tag

Floodlight is a system Search Ads 360 and Campaign Manager 360 use to track and report conversions. 

A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser's site. When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager 360. The conversion data is stored in a Floodlight activity, which you can include in reports. 

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

With the changes across the web that affect conversion measurement, we recommend that all customers move to the global site tag, a site-wide conversion tag. The global site tag makes implementing Floodlight tracking easier. You'll also benefit from the latest dynamic features and integrations as they become available. Learn more about how to use the global site tag format in your Floodlight activities.

If your Mac doesn't start up all the way - Apple Support

If your Mac doesn't start up all the way

If your Mac doesn't start up all the way or needs you to do something during startup, it might stop at one of these screens.

Circle with a line through it

macOS startup screen displaying a prohibitory sign and URL: support.apple.com/mac/startup

Learn what to do if your Mac starts up to a circle with a line through it (prohibitory symbol).


Question mark


Options with a gear icon


Blank (empty) screen

Mac notebook blank gray screen

Learn what to do if your Mac starts up to a blank screen, such as an empty gray, black, or blue screen.



Globe with alert symbol

macOS startup screen displaying globe with alert symbol and the URL: support.apple.com/mac/startup

A globe with an exclamation point means that your Mac tried to start up from macOS Recovery over the Internet, but couldn't. Learn what to do if your Mac can't start up from macOS Recovery.


Lock icon

macOS startup screen displaying firmware lock icon and password entry field

If your Mac is using a firmware password, the lock icon appears when you try to start up from another disk or volume, such as an external drive or macOS Recovery. Enter the firmware password to continue.


System lock PIN code

macOS system lock PIN code startup screen

Your Mac asks for a PIN code when it has been remotely locked using Find My. Enter the four-digit or six-digit passcode to continue.


Login window

macOS Big Sur user login screen

At the login window, enter your user account password to log in to your Mac. If FileVault is turned on, this also unlocks your disk. You might see a default desktop picture in the background, which might change to your chosen desktop picture when you select your account.


Thunderbolt, USB, or FireWire symbol

A large Thunderbolt , USB , or FireWire  symbol against a dark background means that your Mac is in target disk mode.


Learn more

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Engine column - Search Ads 360 Help [gg-searchads-en]

Engine column

Displays an icon that indicates the type of engine account that contains the item in the current row.

To use this column in a formula column, specify the Engine_type variable. When used in a formula column,  Engine_type returns one of the following text strings instead of an icon:

  • Baidu
  • Comparison Shopping
  • Engine Track
  • Facebook
  • Google
  • Gemini
  • Microsoft
  • Twitter
  • Yahoo Japan
  • Other: Indicates a campaign that has been created in Search Ads 360 for tracking conversions on unsupported engines.
  • Yahoo Search Marketing: Indicates a legacy Yahoo! Search Marketing campaign. You can still use Search Ads 360 to view metrics that these campaigns generated, but you cannot create new Yahoo! Search Marketing campaigns.
  • Unknown Engine Type: Indicates Search Ads 360 is unable to determine the type of engine account.

In addition, a formula column that includes Engine_type can appear at any level, not just the advertiser level. For example, you can include Engine_type in a formula column that you use in a keyword report.

Add this column to a report

Navigate to an advertiser.

The column appears by default on all reporting tables at the advertiser scope. To save space, the column is unlabeled.

Phrase match type - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Phrase match type

A phrase-matched keyword triggers your ad to appear for any query that includes your keyword or phrase in the exact sequence and form that you specify (additional terms in a user's query can precede or follow the phrase). Phrase matching narrows your reach by restricting your ad from showing on irrelevant variations of your keyword.

Param 3 column - Search Ads 360 Help [gg-searchads-en]

Param 3 column

Contains the value of a keyword's param3 property, which is used by Microsoft Advertising and Yahoo! Gemini to dynamically change ad text based on the keyword that matches a customer's query.

Learn about valid values for this parameter.

Add this column to a report
  1. Navigate to a Microsoft Advertising or Yahoo! Gemini engine account, campaign or ad group.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Type the column name in the search box.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

The param3 column isn't available for Google Ads, Baidu, and Yahoo! Japan accounts. If you scope to an advertiser and view this column, the column displays -- (dashes)  for these accounts and you can't edit the value.

At any scope in Microsoft Advertising or Yahoo! Gemini accounts  -- (dashes) may also be displayed if a value isn't specified, but you can click the pencil icon  in a row to edit the value.  

Negative keyword - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Negative keyword

Adding a negative keyword to your ad group or campaign means that your ads won't show for searches containing that term. By filtering out unwanted impressions, negative keywords can help you reach the most appropriate prospects, reduce your cost-per-click (CPC), and increase your ROI.

How to repair a Mac disk with Disk Utility - Apple Support

How to repair a Mac disk with Disk Utility

Use the First Aid feature of Disk Utility to find and repair disk errors.

Disk Utility can find and repair errors related to the formatting and directory structure of a Mac disk. Errors can lead to unexpected behavior when using your Mac, and significant errors might even prevent your Mac from starting up completely.

Before proceeding, make sure that you have a current backup of your Mac, in case you need to recover damaged files or Disk Utility finds errors that it can't repair.

Open Disk Utility

In general, you can just open Disk Utility from the Utilities folder of your Applications folder. However, if your Mac doesn't start up all the way, or you want to repair the disk your Mac starts up from, open Disk Utility from macOS Recovery:

  1. Determine whether you're using a Mac with Apple silicon, then follow the appropriate steps:
    • Apple silicon: Turn on your Mac and continue to press and hold the power button until you see the startup options window. Click the gear icon labeled Options, then click Continue.
    • Intel processor: Turn on your Mac, then immediately press and hold these two keys until you see an Apple logo or other image: Command (⌘) and R.
  2. You may be asked to select a user you know the password for. Select the user, then click Next and enter their administrator password.
  3. From the utilities window in macOS Recovery, select Disk Utility and click Continue.

 


Select your disk in Disk Utility

Choose View > Show All Devices (if available) from the menu bar or toolbar in Disk Utility.

Disk Utility: Show All Devices

The sidebar in Disk Utility should now show each available disk or other storage device, beginning with your startup disk. And beneath each disk you should see any containers and volumes on that disk. Don't see your disk?

Disk Utility: Containers and Volumes
In this example, the startup disk (APPLE HDD) has one container and two volumes (Macintosh HD, Macintosh HD - Data). Your disk might not have a container, and it might have a different number of volumes.

 


Repair volumes, then containers, then disks

For each disk that you're repairing, start by selecting the last volume on that disk, then click the First Aid button  or tab.

Disk Utility: Run First Aid?
In this example, the last volume on the disk is Macintosh HD - Data.


Click Run to begin checking the selected volume for errors.

  • If there is no Run button, click the Repair Disk button instead.
  • If the button is dimmed and you can't click it, skip this step for the disk, container, or volume you selected.
  • If you're asked for a password to unlock the disk, enter your administrator password.

After Disk Utility is done checking the volume, select the next item above it in the sidebar, then run First Aid again. Keep moving up the list, running First Aid for each volume on the disk, then each container on the disk, then finally the disk itself. 

Disk First Aid: process complete
In this example, the repair order is Macintosh HD - Data, then Macintosh HD, then Container disk3, then APPLE HDD.
   

If Disk Utility found errors that it can't repair

If Disk Utility found errors that it could not repair, use Disk Utility to erase (format) your disk.

If your disk doesn't appear in Disk Utility

If Disk Utility can't see your disk, it also can't see any containers or volumes on that disk. In that case, follow these steps:

  1. Shut down your Mac, then unplug all nonessential devices from your Mac.
  2. If you're repairing an external drive, make sure that it's connected directly to your Mac using a cable that you know is good. Then turn the drive off and back on.
  3. If your disk still doesn't appear in Disk Utility, your Mac might need service. If you need help, please contact Apple Support.  
Published Date: 

Bid strategy max bid column - Search Ads 360 Help [gg-searchads-en]

Bid strategy max bid column

Displays a bid strategy's maximum bid constraint, which is the highest amount you're willing to bid on keywords that are managed by the bid strategy. Individual keywords that are in a bid strategy can override this maximum by specifying their own max bid.

You specify a maximum bid constraint when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_max_bid variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  5. Click Apply.

Max CPM column - Search Ads 360 Help [gg-searchads-en]

Max CPM column

(Google) Defines the maximum CPM (Cost-per-1000 impressions), which is the highest amount that you are willing to pay for 1000 impressions of your ads. Only applicable in campaigns that target the display network.

You can use this column in a formula column by specifying the Keyword_CPM_bid variable.

Add this column to a report
  1. Navigate to a Google Ads engine account, campaign or ad group.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

Label - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Label

A text string that you apply to campaigns, ad groups, keywords and other items in Search Ads 360. You can view all items with the same label, and then view reports with the labeled items and make bulk edits.

Labels enable you to manage and report on keywords outside the traditional campaign structure. For example, you can apply a label to any keyword within an advertiser. You can even apply labels to keywords in different engine accounts. Learn more about how to create and apply labels.

Max CPC column - Search Ads 360 Help [gg-searchads-en]

Max CPC column

The maximum cost-per-click for a biddable item, which is the highest amount that you are willing to pay per click. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.

A biddable item can either inherit the max CPC setting from its parent ad group or override the ad group and set its own max CPC. If a biddable item is inheriting the max CPC, this column displays the inherited value. Otherwise this column displays the max CPC that has been explicitly set for a biddable item.

You can change the max CPC for a biddable item by changing the value in this column. If you're already overriding the ad group's max CPC, you can return to inheriting from the ad group by removing the value from this column (Search Ads 360 will replace it with the inherited value).

If the biddable item is managed by a bid strategy:

  • The bid strategy automatically sets the value in this column.

  • The bid strategy evaluates the max CPC multiple times a day and may adjust this value as high as the biddable item's Max bid setting and as low as the biddable item's Min bid setting. 

  • You can override the bid strategy's bid by changing the value in this column.

You can use this column in a formula column by specifying the Max_CPC, Product_target_max_CPC, or Product_group_max_CPC variable.

Add this column to a report
  1. Navigate to an engine account, campaign or ad group.

  2. Click the Keywords tab or click the Targets▼ tab, and then click Product groups.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name  and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

If you need to install Rosetta on your Mac - Apple Support

If you need to install Rosetta on your Mac

Rosetta 2 enables a Mac with Apple silicon to use apps built for a Mac with an Intel processor.

If you have a Mac with Apple silicon, you might be asked to install Rosetta in order to open an app.

Alert: To open app, you need to install Rosetta. Do you want to install it now?

Click Install, then enter your user name and password to allow installation to proceed. Rosetta will then be available for any of your apps that need it.


About Rosetta

Rosetta 2 works in the background whenever you use an app built only for Mac computers with an Intel processor. It automatically translates the app for use with Apple silicon.

In most cases, you won't notice any difference in the performance of an app that needs Rosetta. But you should contact the app developer to inquire about a version that can natively use the full power and performance of Apple silicon.


Which of your apps need Rosetta?

You can use Get Info to identify apps that need Rosetta or can use Rosetta:

  1. Select the app in the Finder.
  2. From the File menu in the menu bar, choose Get Info.
  3. View the information labeled Kind:
    • Application (Intel) means the app supports only Intel processors and needs Rosetta to work on any Mac with Apple silicon.
    • Application (Universal) means the app supports both Apple silicon and Intel processors, and uses Apple silicon by default.

The Info window for universal apps includes the setting "Open using Rosetta." It enables email apps, web browsers, and other apps to use add-ons that haven't been updated to support Apple silicon. If an app doesn't recognize a plug-in, extension, or other add-on, quit the app, select this setting, and try again.

Safari Info window with "Open using Rosetta" selected

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Engine status column - Search Ads 360 Help [gg-searchads-en]

Engine status column

Indicates the status of a campaign, ad group, keyword, or other campaign item as reported by a supported search engine account. Possible statuses (depending on the type of external account) include Eligible, Disapproved, Budget constrained, etc.

This column doesn't report status for social or engine track accounts.

For example, a campaign in a Microsoft Advertising engine account displays Budget paused in this column if you set a daily budget and the budget is exceeded before the end of the day.

To use this column in a formula column, specify the Engine_status variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Click the Columns button above the performance summary graph.

  3. In the Search for columns box, type the column name.

  4. Click + add the column to the Selected columns list.

  5. Click Apply.

    Note that dashes (---) in the Engine status column usually indicate that trafficking errors are preventing Search Ads 360 from obtaining the status.

 

Descriptions of engine status

Each type of search engine account may display unique engine status in Search Ads 360. For example, Google Ads displays Eligible as a campaign engine status while Baidu displays Effective to reflect a similar status. The following links provide more information about the engine status for each engine.

Google Ads engine status

View descriptions of Google Ads engine status in Google Ads Help.

Microsoft Advertising engine status

Search Ads 360 doesn't support Microsoft Advertising engine or delivery status. Instead, Search Ads 360 reports the status of a campaign, ad group, keyword, or ad in the Engine status column. 

View descriptions of entity status in the Microsoft Developer Network documentation.

Yahoo! Japan engine status Baidu engine status

Yahoo! Gemini engine status

Find descriptions of Yahoo! Gemini engine status in Yahoo! Gemini Help.

Removed campaigns and other items

If you remove a campaign, ad group, keyword, or other item, Search Ads 360 can no longer check with the engine for status or other settings. All columns will show the value reported by the engine at the time that you removed the item. This is true if you use Search Ads 360 to remove an item or if you sign into the engine and remove the item.

For example, you sign into Google Ads and remove an "Eligible" campaign. When you view the Engine status column, you'll see "Eligible" since this is the last engine status that Search Ads 360 received for this campaign.

ID column - Search Ads 360 Help [gg-searchads-en]

ID column

Displays the unique internal ID that Search Ads 360 assigns to each engine account, campaign, ad group, keyword, bid strategy and other Search Ads 360 object.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Click the Columns button above the performance summary graph.

  3. Next to Available columns, type the column name in the search box and press the Enter key.

  4. Click + next to the column name in the Available columns list.

Columns - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Columns

A functionality in the user interface that allows you to add and remove attributes and metrics from your view on the screen.

Monthly budget column - Search Ads 360 Help [gg-searchads-en]

Monthly budget column

(Microsoft Advertising only) Defines a monthly budget for a campaign. See Budgets.

Monthly budgets are no longer supported in Microsoft Advertising campaigns. Microsoft Advertising migrated all campaigns to daily budgets in April 2017. Search Ads 360 will display a monthly budget amount in the Monthly budget column only for campaigns that were removed prior to the migration. Microsoft Advertising accounts that haven't been synced recently may also display a monthly budget.

 

Add this column to a report
  1. Navigate to a Microsoft Advertising engine account.

  2. Click the Campaigns tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than Google Ads and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

Mac computers with Apple silicon - Apple Support

Mac computers with Apple silicon

Starting with certain models introduced in late 2020, Apple began the transition from Intel processors to Apple silicon in Mac computers.

On Mac computers with Apple silicon, About This Mac shows an item labeled Chip, followed by the name of the chip:

About This Mac window
To open About This Mac, choose Apple menu  > About This Mac.

On Mac computers with an Intel processor, About This Mac shows an item labeled Processor, followed by the name of an Intel processor. A Mac with an Intel processor is also known as an Intel-based Mac.

Published Date: 

Bulksheet - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Bulksheet

A bulksheet is a spreadsheet that contains data for creating or editing campaigns, ad groups, keywords, and other items in Search Ads 360.

For each type of item you create or edit, the bulksheet must contain a specific group of columns, and the columns must be labeled with specific, pre-defined names. To see which columns and names are required, you can download bulksheet templates or Download an editable report that contains the items you want to update.

Cost column - Search Ads 360 Help [gg-searchads-en]

Cost column

Displays the total fees for clicks within the report scope.

You can use this column in a formula column by specifying the Cost variable.

Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

Bid strategy - Search Ads 360 Help [gg-searchads-en]

Search Ads 360 overview

Bid strategy

A bid strategy automatically manages bidding to achieve goals you specify.

For example, if you want to achieve a 6% effective revenue share (ERS) for a specific conversion on your site, you can create an ERS bid strategy, specify the conversion, and specify the campaigns, ad groups, and biddable items that drive traffic to the conversion. Search Ads 360 Smart Bidding will then automatically adjust bids to achieve your 6% ERS goal.

If you have other types of advertising objectives, instead of specifying conversions and revenue goals, you can create bid strategies that optimize spend for maximizing visits to your site or for displaying your ads in a range of positions. You can even create bid strategies that optimize for custom KPIs that you define in a formula column.

Calculate your return on investment - Google Ads Help [gg-google-ads-en]

Calculate your return on investment

Quick start guide

To calculate the value of your Google Ads campaigns, you need to set up conversion tracking.

conversion is when a customer clicks your ad and takes a specific action that you deem valuable, such as purchasing your product, filling out a contact form, or making a phone call. Conversion tracking measures these events.

This guide walks you through best practices for calculating your return on investment once you've set up conversion tracking. Before you begin, set up conversion tracking.

Start this guide

Use layered graphics files in Final Cut Pro - Apple Support

Use layered graphics files in Final Cut Pro

Learn how to get the best results when using layered graphics files in your Final Cut Pro project.

In Final Cut Pro 10.0.3 and later, you can add a layered graphics file such as an Adobe Photoshop (PSD) file to your Final Cut Pro project, and then edit it as a connected clip in the Timeline.

This article explains how to create the file to get the best results for use in your project, and how to change the duration of the file and resize it once it's in your project.

Create a layered graphics file

You can create a layered graphics file for use in Final Cut Pro in an application such as Adobe Photoshop. Follow these guidelines when creating the file to get the best results.

Color mode

Create the file in 8-bit RGB Color mode. If you try to import a file with a different Color mode into your Final Cut Pro project:

  • Layers in a file created in 16-bit Color mode import flattened. Create the file in 8-bit RGB mode to maintain the file's layers in your project.
  • A file created in 32-bit Color mode will not import.
  • A file in a color mode such as CMYK Color, Lab Color, or Bitmap will not import.

Frame size

Create the file at a frame size compatible with the television or film pixel dimensions used in the Final Cut Pro project. Photoshop, for example, has presets for common video and film pixel dimensions.

Photoshop adjustment layers

Flatten any Photoshop adjustment layers prior to importing the file into Final Cut Pro. You can save a copy of the file with adjustments layers flattened for use in Final Cut Pro, and also keep a master version of the file with the adjustment layers intact. This allows you to make further changes to the adjustment layers if necessary.

Photoshop blend modes

If the file includes blend modes, for best results use blend modes in Photoshop that have equivalent Final Cut Pro blend modes.

Visible and hidden layers

If a file includes visible and hidden layers, they are enabled and disabled accordingly when added to the Timeline of your project. You can enable and disable a layer in Final Cut Pro by selecting the layer in the Timeline and pressing the V key.

Embedded color profiles

Final Cut Pro recognizes the embedded color profile of a layered graphics file, if the file was saved with one. To view the embedded color profile of a file in Final Cut Pro:

  1. Select the file.
  2. Choose Window > Go To > Inspector.
  3. Click the Info button at the top of the inspector.
  4. Choose Extended from the Metadata pop-up menu.
  5. Scroll in the inspector to view the Color profile metadata field.

Change the duration of a layered graphics file

By default, Final Cut Pro sets the duration of a layered graphics file to one minute. You can change the duration of the file in the Browser, so the file maintains that length when used in other libraries or projects.

To change the duration of a layered graphics file:

  1. Control-click the layered graphics file and choose Open Clip from the menu. The file opens in its own Timeline showing the individual layers.
  2. Choose Edit > Select All to select all layers.
  3. Choose Modify > Change Duration. The timecode entry field appears in the Dashboard.
  4. Type in the duration, then press Enter. Final Cut Pro supports durations of up to 24 hours. 

Resize a layered graphics file

  1. Select the file and choose Window > Go To > Inspector. 
  2. Click the Video button at the top of the inspector.
  3. Do any of the following to resize the file:

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: 

Pause, resume, or remove a campaign - Google Ads Help [gg-google-ads-en]

Pause, resume, or remove a campaign

You can start, pause, or remove your campaigns. Pausing or removing a campaign will stop its ads from showing.

This article explains the steps you'll need to enable, pause, or remove your campaigns.

Keep in mind

If you remove a campaign, you permanently stop it, and you can't resume it. You can't create new entities or edit removed entities in a removed campaign.

Also, when you resume a paused campaign your campaign might not start running if you've also paused the campaign's ad groups, keywords, or ads. In that case, you'll need to individually resume the paused ad groups, keywords, or ads.

Instructions

How to pause or enable a campaign

  1. Sign in to your Google Ads account.
  2. From the page menu, click Campaigns
  3. Next to each campaign name, you'll see a colored dot indicating the status of each of your campaigns. To change a campaign's status, click the status icon. Then, click one of the following:

    • Enable to resume the campaign.
    • Pause to place the campaign on hold.

How to remove or update several campaigns at once

  1. Sign in to your Google Ads account.
  2. From the page menu, click Campaigns
  3. For each campaign that you want to update, select it by checking the box.
  4. Once you've selected every campaign that you want to update, click Edit. Then, click one of the following:

    • Enable to resume the campaign.
    • Pause to place the campaign on hold.
    • Remove to permanently stop the campaign.

About ad delivery - Google Ads Help [gg-google-ads-en]

About ad delivery

Starting April 2020, accelerated budget delivery will no longer be available for use with any Google Ads campaign type. Campaigns using accelerated delivery will be automatically migrated over to standard delivery, starting May 1, 2020.

It's recommended that you switch to standard delivery by going to your campaign settings page and changing your budget delivery setting. Setting campaigns or shared budgets to accelerated delivery through 3rd party tools or scripts may result in an error. Visit the Google Ads developer blog for more details.

Accelerated delivery does not help in better utilization of budgets. Campaigns limited by budget and using accelerated budget are likely to see a higher cost-per-thousand impressions (CPM) or cost-per click (CPC) due to the higher auction pressure in the early hours. Switching your campaigns that have limited budgets to standard delivery may result in better clickthrough rate (CTR) for Display, or better CPVs (cost-per-vews) for YouTube. If you are having trouble meeting your spend goal, try using the recommendation page optimizations.

See the below section on accelerated budget to understand why you should avoid using accelerated budgets.

Switch your campaigns from accelerated delivery to standard delivery

  1. Sign in to your Google Ads account.
  2. On the "Overview" page, click Settings from the page menu on the left.
  3. Select all campaigns by checking the box next to the column header labelled "Campaign."
  4. Click Edit, then select Change delivery method.
  5. Select Standard (recommended) to change all campaigns to the standard delivery method.
  6. Click Apply.
Your ad delivery method can determine how long your budget lasts.

If your budget is limited, choose a "standard" or "accelerated" ad delivery method to determine the pace you want your ads to show throughout the day. This article outlines the two types of ad delivery methods and when you may want to use them.

Ad delivery and your average daily budget

When you create a campaign, you set an average daily budget. This determines how much, on average, you'd like to spend each day for this campaign (it's possible that you'll be charged less, or sometimes up to twice as much as your average daily budget amount on a given day).

For most advertisers, budget is used whenever a potential customer clicks your ad. The more often your ad is clicked, the faster you'll use up your average daily budget. Your campaign's ad delivery method determines how how fast your budget is used.

Your ad delivery method is relevant if your campaign is limited by budget since it allows you to decide how quickly you want your budget to be spent. If your campaign isn't limited by budget, the ad delivery method won't be useful since your budget is high enough to enable your ads to serve throughout the entire day.

Choose "Standard" or "Accelerated" ad delivery

You have two options for ad delivery methods: "Standard" (the default setting for all campaigns, and optimizes your budget by spending it throughout the day) or "Accelerated" (which is not recommended for most advertisers).

"Standard" delivery (default option)

  • How it works:  Google optimizes your spend to be more reflective of targeted inventory user search (eg.user searches for your product/service). Your budget is distributed across the entire day to avoid exhausting your budget early. Distribution occurs over the hours your ads are scheduled to show.
  • Why use it: Recommended for most advertisers, this delivery method is useful if you want to reach customers evenly throughout the day. If you have a small budget, this method can also help you avoid spending most of your budget in the morning.
  • What to expect: Since your ad delivery occurs throughout the day, you might not see your ad appear every time you look for it, particularly if your campaign is limited by budget.

Tip

Remember, to see your ad in context, it's better to use the Ad Preview and Diagnosis tool than to search for it on Google.

"Accelerated" delivery (not recommended for most advertisers)

  • How it works: Accelerated delivery is optimized less when compared to standard delivery, and spends your budget rapidly when compared to standard delivery. Accelerated delivery isn't recommended for most advertisers. So if your campaign is limited by budget, your campaign may exhaust most of the budget in the early hours of the day, which may not be reflective of when most users are looking for your product/service. 
  • Why use it: Though not recommended for most advertisers, you can use this method if it's important to you that your ads are shown more in the early hours as compared to later in the evening, even if that means they might not show throughout the entire day.
  • What to expect: If your campaign is limited by budget, your ads will stop showing once you've reached the average daily budget allocated for that day. If you reach your budget limit early in the morning, your ad won't run again until the next day, so you might not see your ad appear every time you look for it, particularly at night.

Keep in mind

  • Accelerated delivery is not intended to increase your spend if you are unable to spend your budget. If you are unable to spend your average daily budget, consider using keyword expansion or increasing bids rather than switching to accelerated budget delivery. When your campaign is not limited by budget, both delivery modes will aim to serve your ad for all available targeted inventory.
  • Accelerated delivery may lead to a higher CPM, CTR for Display campaigns, and CPV for YouTube campaigns. This is because as your ads are shown more frequently during the early hours of the day, which can result in more competitive prices. Standard delivery's optimal distribution may lead to lower CPCs as compared to accelerated delivery. If your account is never limited by budget, then the setting will have no impact on performance.
  • Accelerated delivery may result in your ads showing to a specific region or demographic. For example, your ads are more likely to be shown to people in earlier time zones. If you're targeting the United States, your ads are more likely to be shown to people on the east coast than people on the west coast, due to the time difference. 
  • Accelerated delivery is no longer available for a variety of campaign types, including Search and Shopping campaigns.
  • Overall, accelerated ad delivery may lower ROI if you are limited by budget.

Edit your text ads - Google Ads Help [gg-google-ads-en]

Edit your text ads

There are a number of reasons to edit the text, display URLs, or landing page URLs of your text ads. Maybe you need to correct a typo, or update the final URL. You might also want to edit your ad after learning how to better connect with your audience. This article shows you how to edit text ads one at a time or in bulk.

Alert:  Please be sure you are using Google Ads Editor 12.4 or higher. Using an older version may result in the deletion of some of your previous URL and parallel tracking changes. Check which Google Ads Editor version you're using.

Before you begin

It's important to understand what happens when you edit an ad:

  • When you save edits to your ad, you create a new version of the ad. 
  • Your new ad goes through the usual approval process, which takes up to one business day. Note that Google reserves the right to prioritize reviews to ensure the overall stability of system operations.
  • You'll still be able to see performance history for previous ad versions.
  • You won't be able to resume the original version of your ad. You'll need to create a new ad or edit your ad again if you want your original text.

Tip

Instead of editing your ad, try creating new ads to test how well different versions of your ad perform simultaneously, create new ads. This way, your original ad will keep running while you see how your new versions perform. Google Ads automatically shows better-performing ads more often by default. 

Instructions

  1. Sign in to your Google Ads account.
  2. In the page menu along the left, click Ads & extensions.
  3. Find the ad you'd like to edit.
  4. Hover your cursor over the ad's name and click the pencil icon Edit.
  5. Select Edit.
  6. Make changes to your ad text and click Save new version.
  7. Your new ad will be reviewed, usually within one business day.

Edit your ad text

It is recommended to have at least 3 ads in your ad group. Google Ads can optimize your campaign performance, by showing the ad that will likely perform best in response to each search. 
  1. Sign in to your Google Ads account.
  2. In the page menu on the left, click Ads & extensions then click Ads at the top of the page.
  3. Find the ad group you want to edit and hover over it.
  4. In the dialog, you can edit:
    1. Final URL
    2. Headlines
    3. Display path
    4. Description
  5. Click Save new version. Saving the ad updates it to a new version and sends it for review. Metrics for previous versions will still be visible.

Edit your ad text in bulk

To change the text for multiple ads at once, follow these steps.

  1. Sign in to your Google Ads account.
  2. In the page menu, click Ads & extensions.
  3. Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  4. Click Edit, then select Change text ads.
  5. You can make changes to "Expanded text ads" and "Expanded dynamic search ads":
    1. Edit: Change the description, headline, display path or final URL.
    2. Find and Replace: Find certain words or phrases and replace them with others.
    3. Add to text: Add text before or after existing text.
    4. Change case: Change capitalization to title, sentence or lower case.
  6. Click Preview to see what your edits will look like, or click Apply to edit your selected ads.

Note

When you save edits to an ad, it creates a new version of the ad. The performance and data for your previous versions will still be visible. Learn more About version history

How to replace the battery in your Apple Remote - Apple Support

How to replace the battery in your Apple Remote

Follow these steps to remove and replace the battery in your Apple Remote (aluminum or white). 

Remove the battery from your Apple remote (aluminum)

If you have an Apple Remote (aluminum)

  1. Find the battery component on the back of your Apple Remote.
  2. Use a coin to turn the battery door counterclockwise until the door opens.
  3. Remove the old battery.
  4. With the positive side facing up toward you, put in the new CR2032 or BR2032 lithium 3V coin battery (available at most electronic and drug stores).

Remove the battery from your Apple Remote (white)

If you have an Apple Remote (white)

  1. Find the battery compartment on the bottom of the Apple Remote.
  2. With a paper clip or similar object, press the circular release button on the compartment and slide the battery tray out.
  3. Remove the old battery.
  4. With the positive side facing up toward you, put in the new CR2032 battery (available at most electronic and drug stores).
  5. Slide the battery tray back into the Apple Remote until it clicks.

Charge the battery in your Siri Remote. Your Siri Remote doesn't feature a removable battery.

If you have a Siri Remote or Apple TV Remote*

Your Siri Remote or Apple TV Remote has a rechargeable battery, not a replaceable battery. With its included Lightning to USB cable, plug your Siri Remote or Apple TV remote into a computer or USB power adapter to charge. 

*Apple TV 4K and Apple TV HD ship with the same remote everywhere. In countries and regions that support Siri, the remote is called Siri Remote. Elsewhere, it's called Apple TV Remote. Siri works on either remote as long as your Apple TV 4K or Apple TV HD is set up with a language and country or region that support Siri.
 

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

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