Thursday, May 13, 2021

Set up pretargeting groups - Authorized Buyers Help [gg-authorizedbuyers-en]

Set up pretargeting groups

Filter bid requests based on targeting

Pretargeting ensures that you get only desired bid requests. You can set up pretargeting groups that act as filters for bid requests.

Pretargeting is set up in Authorized Buyers under Bidder settings or via the PretargetingConfig resource in the REST API. You can have up to 10 pretargeting groups.

Preferred Deals and Private Auctions

You can choose to enable pretargeting for all Private Auctions and Preferred Deals. When enabled, bid requests for Private Auctions and Preferred Deals that don't meet your defined pretargeting settings will still be sent to you instead of being filtered. 

 Navigate to Bidder settings and then Pretargeting and enable at the top of the page. 

Pretargeting never applies to Programmatic Guaranteed as they are negotiated with a specific seller under terms that they should serve as intended.

Billing ID and bid responses

When enabled, buyers in Private Auctions and Preferred Deals receive an additional Billing ID (billing_id) in bid requests. Bidders may respond with only billing ID for bids in Open Auction and forgo passing deal ID, but only if only_deal_bids_accepted is not TRUE. Otherwise, bid responses must also include the deal ID.

Learn more about both these attributes in the Authorized Buyers Real-Time Bidding Proto developer docs.

Add new pretargeting groups

  1. Sign in to Authorized Buyers.

  2. Navigate to Bidder settings  and then Pretargeting.

  3. Click New pretargeting group.

  4. Name the group.

  5. By default, new groups are set to active. However, you may set a group to Paused if you don't want the pretargeting to apply yet.
    Google pauses individual pretargeting configurations that are without spend for a 6-month period. You can re-activate any pretargeting configuration by changing the status back to "Active" in the configuration settings.
  6. Select format: Banner, Video, or Native.

  7. Set daily budget cap. Daily budget cap is required and limits daily spend. 

  8. (Optional) Set the Maximum QPS for each pretargeting group.

    Maximum Queries per second (QPS)
    This is the maximum number of queries per second (QPS) allowed for the pretargeting configuration. Leave this blank (blank by default) if you do not want to limit the QPS volume for the pretargeting configuration.
     

    Frequently asked questions

    What if the volume of QPS entered is more than the maximum QPS configured for the account?
    The maximum QPS configured for the account will always be respected regardless of QPS caps set in pretargeting.


    Is there a way to reserve QPS for a specific pretargeting group?
    Yes, you can reserve QPS for a specific pretargeting group. For example, say a bidder has a capacity for 50k QPS in their account setup, and has pretargeting groups A, B, and C for which group C is a video pretargeting group. One can cap groups A and B to a combined QPS of 40k, meaning pretargeting group C will have 10k in reserve for video at all times (based on the account max of 50k).

    What happens when a query matches two configurations with different limits? 
    If an impression opportunity matches both Pretargeting Group A and Pretargeting Group B, with Group A having a limit of 40k and Group B having a limit of 20k, the higher limit will be used (40k in this case). Bidders should also expect the receive both instances of billing_id of the matching pretargeting groups. 

  9. In the Environment section, select whether to: include all, exclude all, or target specific apps/sites. See more detailed examples in the "Common targeting scenarios" section. 

    Learn more about configuring Environment criteria

    Selecting multiple apps and sites results in OR logic. For example, including both a list of apps and URLs will include all apps and all URLs specified. 

    Once configured, the Environment section will result in AND logic with the other settings within the same pretargeting configuration, which means bid requests will need to meet both the Environment criteria and the Settings criteria to be sent to the bidder.

    For example, if a list of apps is selected in the Environment section and France is included within the Settings and then Geographies section, then only bid requests for the specified apps for users in France will be sent.

    Select the URLs and mobile apps that you wish to receive bid requests for. Do not use app store or other URLs to target app inventory, only use the app ID in the mobile app dimension.

  10. In the Settings section, define your targeting by selecting a category, finding the desired criteria, and clicking either include or exclude. See more detailed examples in the "Common targeting scenarios" section.

    Learn more about selecting targeting criteria

    All inventory is included, by default. This applies to every category in the targeting selector. This behavior changes once you explicitly include criteria within a category. For example, click include on the "300x250" criterion in the "Inventory sizes" category to include only 300x250 and exclude all sizes that are not explicitly included.

    Selecting multiple criteria within the same category results in OR logic. For example, click include on the "United States" and "Canada" criteria in the "Geography" category to receive callouts for impressions that are either from the United States or Canada.

    Selecting multiple criteria across different categories results in AND logic. For example, click include on the "300x250" criterion in the "Creative sizes" category, and include on the "United States" and "Canada" criteria in the "Geography" category to receive callouts for impressions that are for 300x250 inventory and from either from the United States or Canada.

    Learn more about selecting User identifiers criteria

    Note that bid requests from App, CTV, and console traffic will be filtered if there are no hosted match entries present when the buyer has chosen to only target traffic with hosted match entries (Pretargeting configuration and then User identifiers and then Hosted match table entry present)
    Hosted match entries will be present for Apps when the buyer has enabled Same Device Targeting. CTV and console traffic will never have hosted match entries. Hosted match table entry present therefore in general means limiting to web-only inventory unless other user identifier targeting is also selected.
    Learn more about Same Device Targeting
      Web traffic App/CTV/Console
    Hosted match table entry present Bid requests without HM entry are filtered
    Google user ID present Bid requests without Google user ID are filtered
    Device advertising ID present Bid requests without Device advertising ID are filtered
  11. Click Save after you've made your selections. The added configuration will display in the list.

Edit a pretargeting configuration

  1. In your Authorized Buyers account, click on Bidder settings and then Pretargeting.
  2. Select the configuration you want to edit.
  3. Make your changes and click Save.

Delete a pretargeting configuration

  1. In your Authorized Buyers account, click on Bidder settings and then Pretargeting.
  2. Select the configuration you want to edit.
    1. Click Delete in the bottom right corner.

Language limitations

Brand safety categories and content classifiers are available in 12 languages: English, German, Spanish, French, Japanese, Simplified Chinese, Portuguese, Dutch, Italian, Russian, Traditional Chinese, and Korean.

Exceptions:

  • Sexually suggestive content and Death and tragedy are not available for the following languages: Korean and Traditional Chinese.
  • Violent content is not available in Traditional Chinese.

Common targeting scenarios

When creating a pretargeting configuration, use the illustrated examples below to determine the correct category and criteria options in the targeting selector.

Format examples

Banner, Video, or Native

Banner and Native

Banner, Video, and Native

Environment and Platforms examples

Web and App targeting selections have an OR relationship with each other and an AND relationship with all other pretargeting configurations.

Include all apps or sites

Target specific apps (upload a CSV file)

  1. From the Environment section, navigate to Apps and thenTarget specific apps and categories and then Apps.

  2. Select a targeting behavior and upload a CSV file containing a list of apps. Download the sample file to use as a reference.

Target specific app categories

From the Environment section, navigate to Apps and then Target specific apps and categories and then App categories. Select a platform to include all categories within it. Exclude a specific category by going into each platform and clicking exclude.

Target specific sites (upload a CSV file)

From the Environment section, navigate to Web and then Target specific sites. Next, select a targeting behavior and upload a CSV file containing a list of sites. Download the sample file to use as a reference. 

Environment and Platforms

Banner inventory, desktop only (no mobile)

Mobile web inventory only (no desktop banner, no mobile app)

Mobile app inventory only (no desktop banner, no mobile web)

Mobile video inventory only (no desktop video)

Video inventory, Connected TV only

Other examples

Mobile app inventory, only interstitials

 

Historical viewability

User identifiers

Publisher IDs
Use this to include or exclude bid requests from specific publishers. Publisher IDs can be found in bid requests and ads.txt/app-ads.txt files. Note that the Publisher IDs dimension has an AND relationship with web and app dimensions, e.g. you can target specific sites and apps while excluding certain publishers. If you previously used multiple sites and apps to target or exclude inventory for a given publisher, you can now manage this more easily by using the publisher ID instead.
Example
You included "www.domain.xyz" in web pretargeting, and "www.domain.xyz" lists pub-0000000000000000 and pub-9999999999999999 as publisher IDs for that domain. If you exclude pub-9999999999999999, you will only receive inventory from "www.domain.xyz" sold through pub-0000000000000000.
  1. Navigate to Bidder settings and then Publisher IDs.

  2. Select a targeting behavior (Include or Exclude).

  3. Upload a CSV file containing a list of publisher IDs. Publisher IDs should be formatted as pub-XXXXXXXXXXXXXXXX. Download the sample file to use as a reference.

Mobile inventory and options - Authorized Buyers Help [gg-adxbuyer-en]

Mobile inventory and options

Mobile inventory

Two types of mobile inventory are available:

  1. Mobile apps
  2. Mobile web

Both types of inventory can be accessed on smartphones or tablets. See Technical specifications and creatives for a summary of your format options.

Mobile apps

To target inventory on mobile applications and games, create an ad unit with any size corresponding to the list above as it relates to your campaign criteria, and specify which apps to target via the placement tool. Learn how to target apps.

Mobile devices

When you create an ad campaign, mobile devices are included by default under "Devices" in the "Who should see my ad" section. This inventory consists of web content that's displayed on mobile devices, and mobile apps. You can create a third-party ad of any size (but only IAB ad sizes with static HREF snippets can also serve to mobile apps). You can also control targeting by selecting specific ad sizes and devices. Learn how to target mobile web.

Mobile targeting options

Mobile app inventory

The primary methods for targeting mobile app inventory using the user interface are:

  • Targeting specific mobile apps--use Display Planner and search by app name.
  • Device targeting at the campaign level.
  • Topic targeting--while topic targeting is technically supported, there is sometimes insufficient data to properly auto-categorize mobile apps into topic categories.

In general, mobile apps do not support cookies, so cookie-based targeting mechanisms used for remarketing are not effective for in-app mobile inventory.

However, since Ad Exchange passes IDFA and advertising ID to real-time bidders in bid requests, the bidder can achieve remarketing functionality by hosting a user list containing IDFA and advertising IDs on their server and checking whether the ID received in a bid request is included in the list.

Learn more about targeting mobile app inventory with IDFA and advertising ID.

Geo-targeting

You can target mobile users who are on WiFi from country down to the ZIP code level. However, you can only target mobile users on carriers at the country level.

Run-of-exchange on AdMob inventory

Run-of-exchange targeting includes AdMob inventory.

Mobile inventory and options - Authorized Buyers Help [gg-authorizedbuyers-en]

Mobile inventory and options

Mobile inventory

Two types of mobile inventory are available:

  1. Mobile apps
  2. Mobile web

Both types of inventory can be accessed on smartphones or tablets. See Technical specifications and creatives for a summary of your format options.

Mobile apps

To target inventory on mobile applications and games, create an ad unit with any size corresponding to the list above as it relates to your campaign criteria, and specify which apps to target via the placement tool. Learn how to target apps.

Mobile devices

When you create an ad campaign, mobile devices are included by default under "Devices" in the "Who should see my ad" section. This inventory consists of web content that's displayed on mobile devices, and mobile apps. You can create a third-party ad of any size (but only IAB ad sizes with static HREF snippets can also serve to mobile apps). You can also control targeting by selecting specific ad sizes and devices. Learn how to target mobile web.

Mobile targeting options

Mobile app inventory

The primary methods for targeting mobile app inventory using the user interface are:

  • Targeting specific mobile apps--use Display Planner and search by app name.
  • Device targeting at the campaign level.
  • Topic targeting--while topic targeting is technically supported, there is sometimes insufficient data to properly auto-categorize mobile apps into topic categories.

In general, mobile apps do not support cookies, so cookie-based targeting mechanisms used for remarketing are not effective for in-app mobile inventory.

However, since Ad Exchange passes IDFA and advertising ID to real-time bidders in bid requests, the bidder can achieve remarketing functionality by hosting a user list containing IDFA and advertising IDs on their server and checking whether the ID received in a bid request is included in the list.

Learn more about targeting mobile app inventory with IDFA and advertising ID.

Geo-targeting

You can target mobile users who are on WiFi from country down to the ZIP code level. However, you can only target mobile users on carriers at the country level.

Run-of-exchange on AdMob inventory

Run-of-exchange targeting includes AdMob inventory.

Ad Manager Home dashboards​ - Google Ad Manager Help [gg-admanager-en]

Ad Manager Home dashboards​

See daily summaries of revenue, performance, and delivery

The Home dashboards in Google Ad Manager provide daily snapshots of your network's Ad Manager and Ad Exchange revenue performance over time. These dashboards aren't intended to replace your Ad Manager reports, but to supplement them by surfacing new opportunities and giving you insights into which of your strategies have been the most effective.

View your Home dashboards

Complete the following steps to access any of your Home dashboards:

  1. Sign in to Google Ad Manager.
  2. Click Home.
  3. Click the name of the dashboard you want to view. The available dashboards include:
    • Overview: An overview of revenue and performance
    • Delivery: Your line items and orders that might need attention
    • Advertisers: The revenue generated by classified advertisers
    • Yield Partners: The revenue generated through Ad Exchange and Open Bidding
    • Ad Speed: The factors that may affect ad serving speed on your network
    • Opportunities: Your available opportunities and experiments

Get access to your Home dashboards

Certain user role permissions are required to view the Home dashboards.

Home dashboard Required user role permission
Overview View "Overview" and "Advertisers" Home dashboards
Delivery View my orders and line items
Advertisers View "Overview" and "Advertisers" Home dashboards
Yield Partners View "Overview" and "Advertisers" Home dashboards
Ad Speed View "Overview" and "Advertisers" Home dashboards
Opportunities

View ad units, placements, and key-values
View Ad Exchange experiments
Edit Ad Exchange experiments
Access to the "Ad Exchange" tab

Use Express Transit with Apple Pay in China mainland - Apple Support

Use Express Transit with Apple Pay in China mainland

Riding transit in China mainland has never been easier or more convenient. Learn how to use Express Transit with Apple Pay on your iPhone or Apple Watch.

To use Express Transit with Apple Pay in China mainland, you first need to set up your transit card with Apple Pay on a compatible device: iPhone 6s or later, or an Apple Watch Series 3 or later with the latest version of iOS or watchOS.* You can check with your transit agency to see which devices are compatible with your transit card.

*Depending on your location, you might be able to use an Apple Watch Series 1 or Apple Watch Series 2.

Pay for your ride with your transit card using Apple Pay

You can use Express Transit with Apple Pay to pay for transit services, like metro and buses.1

  1. Enter the ticket gates and hold the top of your iPhone or the display of your Apple Watch near the middle of the ticket gate scanner until you feel a vibration.
  2. You'll see Done and a checkmark on the display. Your iPhone or Apple Watch must be turned on, but it doesn't have to be connected to a network. With Express Transit, you don't need to validate with Face ID, Touch ID, or your passcode, and you don't need to wake or unlock your device or open an app.
  3. Exit the ticket gates and hold the top of your iPhone or the display of your Apple Watch near the middle of the ticket gate scanner until you feel a vibration

On your compatible iPhone with the latest iOS version, Express Cards with power reserve is available for up to five hours when your iPhone needs to be charged. You can press the side button to check if Express Cards are available when your iPhone needs to be charged. Doing this often may significantly reduce the power reserve for Express Cards. If you choose to power off your iPhone, this feature will not be available.

To pay in stores with your default credit or debit card, you need to:

  • On an iPhone with Touch ID, double-click the Home button when your iPhone is locked, or select your card in Wallet and authenticate before holding your iPhone near the reader.
  • On iPhone X, iPhone XS, iPhone XS Max, and iPhone XR and later, double-click the side button and authenticate with Face ID before holding your iPhone near the reader.

If a station agent needs to service your transit card in Apple Pay, put your device into Service Mode before you hand it to the station agent:

  • On your iPhone, open the Wallet app, tap the more button more icon. Then open Service Mode and authenticate with Face ID, Touch ID, or your passcode.
  • For your Apple Watch, remove it from your wrist, enter the passcode to unlock it, and double-click the side button. Then, select your transit card, firmly press the screen, tap Service Mode, and ask the station agent to hold your Watch with the display facing down.

Change your Express Transit card

The first transit card that you add to Wallet is your Express Transit card. If you add more transit cards and want to change your Express Transit card, use these steps.

iPhone

  1. Go to the Settings app, then tap Wallet & Apple Pay.
  2. On iPhone 6s, iPhone 6s Plus, and later, tap Express Transit Card. On iPhone 6 and iPhone 6 Plus, tap Automatic Transit Card.
  3. Choose a new transit card, then authorize with Face ID, Touch ID, or passcode.

Apple Watch

  1. Open the Watch app on your iPhone.
  2. Go to the My Watch tab, tap Wallet & Apple Pay, then tap Express Transit Card.
  3. Choose a new card, then authorize by entering your passcode on your Apple Watch.

If you don't want a card set for Express Transit, just choose None.


Apple Watch and iPhone with transit card

Check the balance on your transit card

On your iPhone, open the Wallet app, then tap your transit card. Your current balance is displayed.

On your Apple Watch, double-click the side button and swipe to your transit card to see your balance.

You can get notifications when your balance is low. To do this, open Wallet, tap your transit card, and tap the more button more icon. Tap Balance, then tap No reminder and follow the steps to set up notifications.

If your transit card balance is not updated

  1. Open the Wallet app on your iPhone.
  2. Tap your transit card
  3. Tap the more button .
  4. Turn on Service Mode, then authenticate with Face ID, Touch ID, or your passcode.

To turn off Service Mode, tap on the card. If your balance is still incorrect, restart your iPhone.

Add money to your transit card

To add money to your transit card, use a China UnionPay credit or debit card that you've added to Wallet. The minimum and maximum amount that you can add to your iPhone or Apple Watch might vary by transit agency.

On your iPhone:

  1. Open the Wallet app.
  2. Tap the transit card that you want to add money to.
  3. Tap the more button more icon, tap Add Money, then choose an amount and tap Add.
  4. Select your UnionPay credit or debit card and use Face ID, Touch ID, or your passcode to complete the transaction.

On your Apple Watch:

  1. Open the Wallet app.
  2. Tap your transit card.
  3. Scroll to Card Options and tap Add Money.
  4. Follow the instructions on the screen.

Before you start your trip, make sure that you have enough money on your transit card in Apple Pay for the entire journey. Also, make sure that your battery has enough charge to last the entire journey.

You can also add money via your transit agency's app.

  1. In Shanghai, you can use your transit card to pay for metro, buses, ferries, and maglev.

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: 

Search This Blog

Review flagged email messages [MS]

Review flagged email messages Outlook for Microsoft 365 Outlook 2021 ...