Monday, April 26, 2021

Verify site ownership on Google Search Console - Analytics Help [gg-analytics-en]

Verify site ownership on Google Search Console

Verification is the process of proving that you own the site that you claim to own. We need to confirm ownership because once you are verified for a site, then you have access to its private Google Search data, and can affect how Google Search crawls the site.

Complete information about site verification is available in the Google Search Console help center.

Third-party in-stream ads XML summary for VAST ad server response - Advertising Policies Help [gg-adspolicy-en]

Third-party in-stream ads XML summary for VAST ad server response

Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Note The XML summary response should meet the VAST 2.0 specs. VAST 2.0 or higher is supported. Learn more about VAST 2.0
Element Attributes Values Required Supported Notes
VAST   Root node Yes Yes  
  version String (2.0 and above) Yes Yes Must support 2.0 and above
- Ad id - unique identifier String Yes Yes Top-level element wraps each ad in the response
-- InLine None None Yes Yes Second-level element surrounding complete ad data for a single ad
--- AdSystem Company Node Name String Yes Yes Indicates source ad server
  version String Preferred Yes Internal version used by ad system
--- AdTitle None String No Yes Common name of ad
--- Description None String No Yes Longer description of ad
--- Survey None URI No No URI of request to survey vendor (Google will only support research tracking pixels. This can be implemented under the In-Line node as a Impression element.)
--- Error None URI No Yes URI to request if ad does not play due to error (Google will only execute a request to the URI upon error but does not have the ability to pass additional error information.)
--- Impression None URI Yes Yes URI to track impression
--- Creatives None None Yes Yes Container for one or more Creative elements
---- Creative     Yes Yes Wraps each creative element
  id String No Yes Optional identifier
  sequence Integer No Yes The preferred order in which multiple Creatives should be displayed
  AdID String No Yes Ad-ID for the creative (formerly ISCI)
----- Linear     Yes Yes  
------ Duration None Time Yes Yes  
------ TrackingEvents     No No  
------- Tracking   URI No No URI to track various events during playback
  event creativeView,
start,
firstQuartile,
midpoint,
thirdQuartile,
complete,
mute,
unmute,
pause,
rewind,
resume,
fullscreen,
expand,
collapse,
acceptInvitation,
close
Yes (only for start, firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, resume, skip [if skippable in-stream]) Yes (only for start, firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, resume, skip [if skippable in-stream]) The name of the event to track for the Linear element. The creativeView should always be requested when present.
------ AdParameters   String No No Data to be passed into the video ad.
------ VideoClicks     Yes Yes  
------- ClickThrough None URI Yes Yes URI to open as destination page when user clicks on the video
------- ClickTracking   URI No Yes URI to request for tracking purposes when user clicks on the video
------- CustomClick   URI No Yes URIs to request on custom events such as hotspotted video
  id String No No Optional identifier
------ MediaFiles     Yes Yes  
------- MediaFile   URI Yes Yes Location of linear file
  delivery progressive Yes Yes Method of delivery of ad (Streaming is not preferred by Google)
  type String Yes Yes MIME type (Popular MIME types is "video/x-ms-wmv" for Windows Media)
  bitrate Integer Yes Yes Bitrate of encoded video in Kbps
  width Integer (480) Yes Yes Pixel dimensions of video
  height Integer (360) Yes Yes Pixel dimensions of video
  scalable Boolean No No Whether it is acceptable to scale the image (Google does this by default.)
  maintainAspectRatio Boolean No Yes Google's player will always maintain the aspect ratio no matter what value is set for this attribute.
  apiFramework String No No The apiFramework defines the method to use for communication if the MediaFile is interactive.
----- CompanionAds     No Yes Companion banners are only currently supported on Google Ads. They are not currently supported on the Google Ad Manager.
------ Companion     No Yes Any number of companions in any desired pixel dimensions.
  id String No Yes Optional identifier
  width Integer (300) Yes (if serving companion) Yes Pixel dimensions of companion (we accept 300x250 and 300x60 companion banners)
  height Integer (60 or 250) Yes (if serving companion) Yes Pixel dimensions of companion (we accept 300x250 and 300x60 companion banners)
  expandedWidth Integer No No Pixel dimensions of expanding companion ad when in expanded state (expandables not allowed with In-Stream ads on Google)
  expandedHeight Integer No No Pixel dimensions of expanding companion ad when in expanded state (expandables not allowed with In-Stream ads on Google)
  apiFramework String No No The apiFramework defines the method to use for communication with the companion
------- StaticResource   URI No Yes URI to a static file, such as an image or SWF file
  creativeType String Yes (if serving companion using StaticResource) Yes Mime type of static resource
------- IFrameResource None URI No Yes URI source for an IFrame to display the companion element
------- HTMLResource None CDATA No No HTML to display the companion element
------- JavaScriptResource None CDATA No No JavaScript to display the companion element
------- TrackingEvents     No No  
-------- Tracking   URI No No URI to display the companion element
  event creativeView Yes (if serving companion) No The creativeView should always be requested when present. For Companions creativeView is the only supported event.
------- CompanionClickThrough None URI No (yes if serving static
image or flash file without
hard-coded click-through)
Yes URI to open as destination page when user clicks on the companion (SWF creatives must comply proper casing clickTAG)
------- AltText None String No Yes Alt test to be displayed when companion is rendered in HTML environment
------- AdParameters   String No No Data to be passed into the companion ads
----- NonLinearAds     No No Not currently supported (only Linear In-Stream)
--- Extensions     No No  
---- Extension type Any No No Any valid XML may be included in the Extensions node.
- Wrapper None None No No (with exception to 2 wrappers allowed via the Google Ad Manager only) Second-level element surrounding wrapper ad pointing to Secondary ad server

 

Braille displays supported by Apple Watch - Apple Support

Braille displays supported by Apple Watch

You can use VoiceOver on your Apple Watch and a Bluetooth-enabled braille display to read and navigate.

Using a braille display with your Apple Watch requires watchOS 7.2 or later. To ensure that your braille display is using the correct table, make sure that you have the latest version of watchOS.

Go to Settings > Accessibility > VoiceOver > Braille on your Apple Watch to pair your display. Learn more about connecting a braile display and adjusting its settings in the Apple Watch User Guide.

American Printing House for the Blind (APH)

  • Refreshabraille 18
  • Orbit Reader 20

Freedom Scientific

  • Focus 40 Blue (Classic)
  • Focus 40 Blue v5
  • Focus Blue (14, 40, 80)

HIMS

  • Braille Sense U2 and U2 mini

Humanware

  • BrailleNote Apex (18, 32)
  • Brailliant BI (32, 40)

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: 

Create and manage creative templates - Google Ad Manager Help [gg-admanager-en]

Create and manage creative templates

Simplify creative trafficking for a variety of ad experiences

Creative templates are created and managed under Delivery and then Creatives and then Creative templates.

Creative templates are forms you fill out or use when trafficking creatives. Creative templates define how to show an ad—that is, how the ad should look, behave, or serve. They can also be used for other purpose outside showing an ad, such as including third-party tracking pixels. 

You select a creative template when adding creatives to a line item or when uploading new creatives to the creative library. 

There are two kinds of creative templates. 

Standard templates: Included in Ad Manager by default. Standard templates support some common ad experiences or other useful applications, such as adding third-party tracking pixels. 

Custom templates: Created by an administrator or other technical resource in your network. Custom templates are tailored for your network to deliver ad experiences or provide applications not covered by standard templates or other creative types available.

Both standard and custom templates are listed as one of the several display creative types when adding new creatives.

This article covers how to create and manage creative templates. To create new custom templates, you or a technical resource needs to know the ad serving or other goals required of the new template and the necessary coding skills to meet those goals.

If you're a trafficker and simply want to know how to use creatives templates, see Traffic with creative templates.

Standard and custom creative templates aren't supported for Programmatic Direct, with the exception of publisher-managed creatives for Programmatic Guaranteed. See the available features for Programmatic Direct.

Standard creative templates

Standard creative templates are included in Ad Manager by default and cannot be changed. You can't modify standard templates, an no template can be deleted. However, you can inactivate creative templates, making them unavailable to traffickers.

List of standard creative templates
Name Description
Forecasting pixel Improves accuracy of forecasting on inventory hosted by third parties. Used only for tracking purposes and is not an ad visible to users.
Image banner with optional third-party tracking Image banner ad with a click-through URL that open a new tab. Includes the option third-party tracking pixels. Also includes the option for Safecount survey URLs. Safecount is a third-party service that allows you to engage with users via your ad.
Mobile app download Image and text ad that invites users to download a mobile application.
HTML5 animated ad

Animated HTML5 ad with configurable transitions between image files. Requires GIF, JPG or PNG files.

You can upload multiple image files and configure:

  • Transition type: the way one image file transitions to the next, such as a dissolve, a push, or scale, or pivot
  • Transition direction: Where the next image file comes from—top, bottom, right, left
  • Transition anchor: where an image is anchored
  • Transition duration: how long to take for each transition
  • Transition delay: How long to wait before the next transition
Mobile image carousel

Image ad that renders multiple images in a carousel—a rotating display of images triggered when users swipe from right to left. 

  • Maximum number of images in a carousel: 5 
  • Supported operating systems: Android 2.2+ or iOS 4.3+
Mobile interstitial with auto-close (app)

Image ad interstitial with auto-close control. Supports portrait and landscape orientations. Works on apps running Google AdMob Ads SDK 6.0+.

  • Supported operating systems: Android or iOS
Mobile fixed-position banner

Image banner ad for mobile web that stays fixed to the bottom of the screen as the user scrolls. Includes a close button for dismissing the ad.

  • Template should be trafficked on an out-of-page line item. Learn more
  • Only supports GPT synchronous mode. Learn more
Pop-up or pop-under ad Image ad hosted by Ad Manager that pops over or under the content page in a new window. New window is automatically sized for the image file. 
Pop-up or pop-under ad (third-party hosted)

Image ad hosted by a third-party service that pops over or under the content page in a new window. New window is automatically sized for the image file. 

Ensure that traffickers include a click macro in the third-party URL to track clicks. Engage with your third party for implementation details.

Text ad Text-based advertisement.

 

Previous trafficking experience

Some names of standard creative templates (previously, "system-defined templates") have changed. New names are simplified and better reflect consistency across Google Ad Manager.

Now Previous
HTML5 animated ad Image animation 1
Image banner with optional third-party tracking Image banner with optional third party tracking
Mobile image carousel Mobile Image Carousel (app and web)
Mobile fixed-position banner Mobile Web Adhesion Banner
Pop-up or pop-under image Pop-up or pop-under window with image content
Pop-up or pop-under ad (third-party hosted) Pop-up or pop-under window with third-party content
 

1 "Image animation" had been available to select from an initial page when first adding creatives. Now, you can select "HTML5 animated ad" from under the standard creative templates card. "HTML5 animated ad" works the same as "Image animation" and was simply renamed.

While you can't modify standard templates, you can copy them. Simply select the creative templates you want to copy from the table of creative templates, and select Copy. The template is copied with the same name, appended with "(copy 1)", and can then be modified.

To find custom templates, you can filter the table for Type and then Custom or filter based on the name.

Custom creative templates

Changes to a custom template affect associated creatives

Changes to existing creative templates affect creatives that were previously associated with that template. Changes could cause unexpected or undesired behavior. Good practice suggests custom creative template not be modified once they are in production. Instead, copy the template and make modifications.

If you can't get around modifying an existing creative template, ensure that you do thorough testing with previously associated creatives. 

To create a creative template:

  1. Navigate to Delivery and then Creatives and then Creative templates.
  2. Click New creative template.
  3. Enter a descriptive name that helps traffickers discover your template. Names can be up to 64 characters in length.
  4. Select the Creative template for out-of-page creatives setting only if the template is intended to be associated with out-of-page creatives. Ensure that you or the trafficker set "Expected creatives" in the line item for out-of-page creatives.
    There are important restrictions and caveats for the settings. Learn more
  5. Select Serve into a SafeFrame if the creatives associated with the template are intended to serve into a SafeFrame. Learn more
  6. Optional but recommended: Enter a description of the template to help traffickers determine which template to select.
  7. Click New variable. Custom creative templates must have at least one variable. Variables can define or enforce things like what kind of creative image files the template accepts, a third-party click tracking URL, or custom events like how long and video ad should run. Learn more
  8. Enter HTML code in the Define snippet field. Click the Insert macro button to insert standard macros. Click Select a variable to insert defined variables into your creative code. These variable placeholders will be replaced with the values defined by each trafficker when served to your inventory.
    If you update an existing variable in a template, it doesn't automatically get updated in the Define snippet field. You'll have to update it yourself manually.
  9. Click Save.

Creative template for out-of-page creatives

Out-of-page creatives include floating or pop-up creatives. Do not enable this setting for creatives that are not out-of-page, such as traditional images creatives, otherwise impression reporting could be adversely affected.

The "Creative template for out-of-page creatives" setting: 

  • Requires that you insert the "Viewed impression" macro. The "Viewed impression" macro ensures impressions are counted in reporting only when they are fully rendered.
  • Cannot be changed after template is saved.

This setting requires that you insert the "Viewed impression" macro. The "Viewed impression" macro ensures impressions are counted in reporting only when they are fully rendered. This setting cannot be changed after template is saved.

Code snippets

Custom templates also contain some other attributes and optional custom variables.

Variables

Variables define, enforce, or restrict how you want creatives to look, behave, or serve. When you add a variables, you need to indicate its type. When a trafficker uses a creative template, the variable appears as an input field for the trafficker. Types include:

  • File: Upload a file
  • List: Add items from a list
  • Number: Add numbers from a list
  • Text: Enter text
  • URL: Enter a URL

You can ad multiple variable to a template and variables of the same type. You can also indicate if entry for the trafficker is required.

When you add a new variable, make sure that you include it in the "Code snippet" field as a macro, otherwise it won't populate the creative template with the input field traffickers need to use when adding a new creative.  

Macros and variables in code snippets

Macros are included by default in Ad Manager and can be added in the "Code snippet" field  by clicking Insert macro. Macro strings are later replaced with another value or code that dictates how a creative serves, behaves, or looks. There are also useful macros cache busting or click-through URLs.  Learn more

Ad Manager doesn't support nested macros such as [%asset#%] inside [%third_party_code%]. When the same macro occurs two or more times, only the first expands.

For every variable you create, Ad Manager creates a variable reference that should be inserted into the "Code snippet" field.  After creating a variable, you'll see the Insert variable option under the "Code snippet" field. You won't see it before that. Insert the variable into the code snippet at the appropriate location, with whatever potential custom code you enter.

Export and import creative templates

Export and import creative templates to edit them offline. You might want to export and reimport a creative template to:

  • Copy a creative template from one Ad Manager network to another
  • Use a preferred offline editor 
  • Enforce code reviews or validation

Exporting and importing creative templates can be done from the details page of an existing or new template.

Export a creative template

  1. Navigate to Delivery and then Creatives and then Creative templates.
  2. Select the creative template you want to export to go to its details page.
  3. Click Export.
Some content, such as the HTML code snippet, is exported with standard JSON encoding to ensure it can be properly parsed when re-imported into Ad Manager. If you want to edit the snippet offline, you'll need to use a standard JSON library or web utility that can handle JSON encoding.

Import a creative template

  1. Navigate to  Delivery and then Creatives and then Creative templates.
  2. You can import either to:
    • Add a new creative template by clicking New creative template and then Import from the details page.
    • To update an existing custom template by going to its details page and then clicking Import.
  3. Once imported, click Save.

Set up event measurement - Analytics Help [gg-analytics-en]

Set up event measurement

To see data in your Events reports, you need to add code to your site or app to collect Event data.

In this article:

Tag setup with Google Tag Manager

If you use Google Tag Manager to manage your tags, read the Analytics Events tag setup guide.

Tag setup (web)

If you have not already added the basic Analytics tag, do this first.

To collect Event data from a website, you'll need to add JavaScript to your site that sends Analytics the details of each Event that is triggered. Refer to the Analytics events documentation on our help center and developer site for more information.

Tag setup (app)

To collect Event data from a mobile app, use one of the Analytics SDKs.

To collect Event data from an Internet connected device (a point-of-sale device, for example, but not a website or mobile app), refer to the the Measurement Protocol developer guide.

Related resources

google-developers-svg

gtm-logo-sm-svg

Create an ad - Search Ads 360 Help [gg-searchads-en]

Create a manual campaign

Create an ad

Search ads are the marketing messages displayed to prospective customers on the search engines. You can create and manage your search engine ads in Search Ads 360. You can traffic as many ads through Search Ads 360 as the search engine limits allow.

Each ad consists of a title, one or two lines of description (depending on the search engine), and a display URL. 

Before you can create an ad, you need to create an ad group that you can assign the ad to.

Create an ad

  1. Navigate to an ad group.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Ads tab.
    The table displays the existing ads for the ad group.

  3. Do the following depending on the account type:

    • Google Ads only: In the toolbar above the reporting table, click New ▼, and then click Text ad.
    • Microsoft Advertising, Yahoo! Japan, Baidu, and Yahoo! Gemini: In the toolbar above the reporting table, click + New ad.
  4. Enter the settings for the new ad as described in the sections below.

    You can enter each setting line by line in the boxes that appear, or you can paste an entire ad, including the URLs, onto the Headline. The text automatically fills in the correct lines if each line of the ad is on a separate line. For example for a Google Ads ad, you can paste the following text in the Headline:
    Headline
    Description line1
    www.example.com
    pathfield1, pathfield2

  5. Click Save.

Creating a large number of ads? Use a bulksheet to upload ads.

Ad settings

Google Ads ad settings

Responsive search ad settings

Ad copy in Search Ads 360 is case-sensitive.

  • Headline: Between 3 and 15 are required, each with a limit of 30 characters.
  • Descriptions: Between 2 and 4 are required, each with a limit of 90 characters.
  • Ad destination URL: The URL that your ad will direct customers to upon clicking your ad.
  • Path and Path 2 (optional): The URL path that will appear in the ad. The path you specify here is combined with the domain name from the ad's destination URL. This field gives potential customers an idea of where on your site they'll land after clicking your ad. It doesn't have to be the exact destination URL where they'll land.
  • Ad tracking URL template (optional): The Search Ads 360 URL template for the ad.
  • Final URL suffix (optional): Parameters that are attached to the end of your landing page URL.
  • Custom parameters (optional): Defines parameters and values you can add to the ad's landing page URL or URL template. If custom parameters defined at a higher level use the same name as the ones you define here, the parameter values here override the values from the higher level.
Expanded text ad settings

Ad copy in Search Ads 360 is case-sensitive.

  • Headline 1 (required), Headline 2 (required), and Headline 3 (optional): Enter the headline of the ad.
    Character limit: 30 characters each

    To make your ads more relevant to customers, you can insert keywords in your ad text that will dynamically update with the keyword a customer used when performing a search. For example,  if a customer searches for "red summer sandals", your ad dynamically updates to say,  Red summer sandals 20% off.  
    Enter the headline as follows: {Keyword: Red shoes} 20% off.
  • Description line 1 (required) and Description line 2 (optional): Enter more details about your product or service.
    Character limit: 90
  • Destination URL (required): Specifies a page on your site that describes the service or product in the ad. Google Ads calls this the final URL. Learn more about URLs for text ads and keywords.
    Select a prefix (http:// or https://) and then enter the rest of the URL.
  • Path (field 1 and field 2) (optional): Enter a URL path to include in the ad's display URL. The path you enter here is combined with the domain name from the ad's destination URL.

    The fields give potential customers an idea of where they will end up on your site once they have clicked your ad. Your path text doesn't have to match the exact text of your destination URL, but it should help the user understand what to expect from your landing page.

    Character limit: 15 characters each
  • URL Template: Specifies a Search Ads 360 URL template for the ad.

  • Custom parameters (optional): Defines parameters and values you can add to the ad's landing page URL or URL template. If custom parameters defined at a higher level use the same name as the ones you define here, the parameter values you define here override the values specified at the higher level.
As of January 31, 2017, Google Ads no longer supports creating new standard text ads. You can still target, pause and resume, and report on existing standard text ads, but any new ads you create are required to be expanded text ads.

Microsoft Advertising ad settings

Expanded text ad settings

Only Microsoft Advertising accounts that have migrated to Upgraded URLs can create expanded text ads from Search Ads 360.

Ad copy in Search Ads 360 is case-sensitive.

  • Headline (required), Headline2 (required), and Headline3 (optional): Enter headlines for the ad.

    Character limit: 30 characters each

  • Description line 1 (required) and Description line 2 (optional): Enter more details about your product or service.

    Character limit: 90

  • Destination URL (required): Specifies a page on your site that describes the service or product in the ad. Microsoft Advertising calls this the final URL. Learn more about URLs for text ads and keywords.

    Select a prefix (http:// or https://) and then enter the rest of the URL.

  • Path (field 1 and field 2) (optional): Enter a URL path to include in the ad's display URL. The path you enter here is combined with the domain name from the ad's destination URL.

    The fields give potential customers an idea of where they will end up on your site once they have clicked your ad. Your path text doesn't have to match the exact text of your destination URL, but it should help the user understand what to expect from your landing page.

    For example, if:

    • Destination URL is https://www.example.com?pid=23455

    • Path 1 is hiking-boots

    • Path 2 is mens

    The display URL in your ad would be:
    www.example.com/hiking-boots/mens

    Character limit: 15 characters each.
    If you use dynamic text to generate text for this field, the dynamic text formula can be up to 50 characters long, but when Microsoft Advertising evaluates the formula, the output is required to be 15 characters or less.

  • URL Template: Specifies a Search Ads 360 URL template for the ad.

    Why create a template for an ad? If you're using a third-party tracking service that uses a redirect URL, engine accounts with shared templates require you to put the redirect URL in a URL template. All landing page URLs are required to refer to a page on the advertiser's site.

You can only create expanded text ads (migration to Upgraded URLs required) in a Microsoft Advertising account. Microsoft Advertising deprecated creating and editing standard text ads on July 31, 2017. Learn more about the end of support for creating new standard text ads.

 

Yahoo! Japan ad settings

Expanded text ad settings

Ad copy in Search Ads 360 is case-sensitive.

  • Headline and Headline2 (required): Enter headlines for the ad.

    Character limit: 30 alpha-numeric characters each, or 15 double-byte characters (such as Kana) each

  • Description line 1 (required): Enter more details about your product or service.

    Character limit: 80 alpha-numeric characters, or 40 double-byte characters (such as Kana)

  • Destination URL (required): Specifies a page on your site that describes the service or product in the ad. Learn more about URLs for text ads and keywords.

    Select a prefix (http:// or https://) and then enter the rest of the URL.

  • Path (field 1 and field 2) (optional): Enter a URL path to include in the ad's display URL. The path you enter here is combined with the domain name from the ad's destination URL.

    The fields give potential customers an idea of where they will end up on your site once they have clicked your ad. Your path text doesn't have to match the exact text of your destination URL, but it should help the user understand what to expect from your landing page.

    For example, if:

    • Destination URL is https://www.example.com?pid=23455

    • Path 1 is hiking-boots

    • Path 2 is mens

    The display URL in your ad would be:
    www.example.com/hiking-boots/mens

    Character limit: 15 alpha-numeric characters each

  • URL Template: Specifies a Search Ads 360 URL template for the ad.

    Why create a template for an ad? If you're using a third-party tracking service that uses a redirect URL, engine accounts with shared templates require you to put the redirect URL in a URL template. All landing page URLs are required to refer to a page on the advertiser's site.

Allowed characters

Yahoo! Japan restricts some characters from appearing in ads. For example,  you can't use these bracket symbols [ ].

Click here to download a Yahoo! guide that details the character restrictions in Yahoo! Japan ads. Learn more about ad editorial guidelines on the Yahoo! help.

As of March 22, 2017, Yahoo! Japan no longer supports creating new standard text ads. You can still target, pause and resume, and report on existing standard text ads, but any new ads you create are required to be expanded text ads.

Baidu ad settings

Ad settings

Each Baidu ad consists of a title, two lines of description, and display URLs for mobile and non-mobile devices. You'll also need to specify landing page URLs for mobile and non-mobile devices.

  • Ad title: The headline of the ad.
    Note that the ad copy in Search Ads 360 is case-sensitive.
    Character limit: 50

  • Ad description / Ad description line 1: A concise summary of the ad.
    Character limit: minimum 9, maximum 80

  • Ad description line 2: A detailed summary of the ad. Optional for Baidu.
    Character limit: minimum 9, maximum 80

  • Display URL: The URL that will appear in the ad when the ad displays on non-mobile devices.
    The value doesn't need to start with http://.
    Character limit: 36

  • Ad landing page URL: The landing page for the ad when the ad displays on non-mobile devices. While this is required for Baidu, Search Ads 360 only uses this landing page in the rare instance when there is no keyword landing page. Learn more about URLs for text ads and keywords.
    Select the proper prefix (such as http:// or https://) and then enter the rest of the URL.

  • Mobile Display URL: The URL that will appear in the ad when the ad displays on mobile devices. This is an optional field. When Baidu serves the ad, it substitutes the mobile display URL defined for the keyword.
    The value doesn't need to start with http://.
    Character limit: 36

  • Mobile ad landing page URL: The landing page for the ad when the ad displays on mobile devices. This is an optional field. When Baidu serves the ad, it substitutes the mobile landing page URL defined for the keyword. Learn more about URLs for text ads and keywords.
    If you do specify a URL for the ad, select the proper prefix (such as http:// or https://) and then enter the rest of the URL.

The URL domain that you specified when you registered for a Baidu account is the only domain that Baidu accepts for your ad and keyword landing pages. You can specify different subdomains. For example, if you registered example.com, your ads and keywords can specify www.example.com and m.example.com.

Maximum ads per ad group

Each Baidu ad group can contain up to 50 ads.

 

Yahoo! Gemini ad settings

Standard text ad settings
  • Headline (Ad title): The headline of the ad.
    Character limit: 50
  • Description line 1 (Ad description): Enter a description of your product or service.
    Character limit: 150
  • Display URL: The URL that will appear on the ad.
    The value doesn't need to start with http://, but should start with www.
    Character limit: 35
  • Sponsored by (Company name): Enter the name of your business. The ad displays your business name as the sponsor of the ad.
    Character limit: 25
  • Image URL (optional)Specify the location of a square image (627 pixels by 627 pixels) that will display with your ad. For example, www.example.com/image.png. This size is recommended for mobile phones.
  • High quality image URL (optional):  Specify the location of a large rectangular image  (1200 pixels by 627 pixels) that will display with your ad. For example, www.example.com/highqualityimage.png. This size is recommended for desktops.
  • Destination URL: Search Ads 360 only uses this landing page in the rare instance when there is no keyword landing page. Learn more about URLs for text ads and keywords.
    Select the proper prefix (such as http:// or https://) and then enter the rest of the URL.
    Character limit: 1024
Expanded text ad settings
  • Headline and Headline2 (required): Enter headlines for the ad.

    Character limit: 50 characters for Headline, and 30 characters for Headline2
    The second headline may be used when you ad appears in the Search or Search partners network. For the Native network, Gemini will continue displaying the first line of title.

  • Description line 1 (required): Enter more details about your product or service.

    Character limit: 150 characters

  • Display URL: The URL that appears in the ad.
    The value doesn't need to start with http://, but should start with www.
    Character limit: 35

    If you leave this field empty, Yahoo! Gemini will generate a display URL using the domain name from the ad's Destination URL.
  • Sponsored by (Company name): Enter the name of your business. The ad displays your business name as the sponsor of the ad.
    Character limit: 25
  • Image URL (optional)Specify the location of a square image (627 pixels by 627 pixels) that will display with your ad. For example, www.example.com/image.png. This size is recommended for mobile phones.
  • High quality image URL (optional):  Specify the location of a large rectangular image  (1200 pixels by 627 pixels) that will display with your ad. For example, www.example.com/highqualityimage.png. This size is recommended for desktops.
  • Destination URL: Search Ads 360 only uses this landing page in the rare instance when there is no keyword landing page. Learn more about URLs for text ads and keywords.
    Select the proper prefix (such as http:// or https://) and then enter the rest of the URL.
    Character limit: 102
You can create expanded text ads or standard text ads in a Yahoo! Gemini account. After Yahoo! Gemini deprecates standard text ads (date not announced), you'll only be able to create expanded text ads. Learn more about the end of support for creating new standard text ads.

Common braille commands for VoiceOver on your Apple Watch - Apple Support

Common braille commands for VoiceOver on your Apple Watch

When you use a braille display with VoiceOver on your Apple Watch, the braille display might support these commands to help with navigation.

Using a braille display with your Apple Watch requires watchOS 7.2 or later. To ensure that your braille display is using the correct table, make sure that you have the latest version of watchOS.

Go to Settings > Accessibility > VoiceOver > Braille on your Apple Watch to pair your display. Learn more about connecting a braile display and adjusting its settings in the Apple Watch User Guide.

Navigation

VoiceOver action Display key
Move to previous item Dot 1 + Space bar
Move to next item Dot 4 + Space bar
Go to first item Dot 1 + Dot 2 + Dot 3 + Space bar
Go to last item Dot 4 + Dot 5 + Dot 6 + Space bar
Go to Notification Center Dot 4 + Dot 6 + Space bar
Go to Control Center Dot 2 + Dot 5 + Space bar
Escape current context Dot 1 + Dot 2 + Space bar

Scrolling

VoiceOver action Display key
Scroll up one page Dot 3 + Dot 4 + Dot 5 + Dot 6 + Space bar
Scroll down one page Dot 1 + Dot 4 + Dot 5 + Dot 6 + Space bar
Speak page number or rows being displayed Dot 3 + Dot 4 + Space bar

Rotor

VoiceOver action Display key
Move to previous item using rotor setting Dot 3 + Space bar
Move to next item using rotor setting Dot 6 + Space bar
Select previous rotor setting Dot 2 + Dot 3 + Space bar
Select next rotor setting Dot 5 + Dot 6 + Space bar

Interaction

VoiceOver action Display key
Perform simple tap Dot 3 + Dot 6 + Space bar
Activates the Digital Crown button Dot 1 + Dot 2 + Dot 5 + Space bar

Reading

VoiceOver action Display key
Read page starting at selected item Dot 1 + Dot 2 + Dot 3 + Dot 5 + Space bar
Read page starting at the top Dot 2 + Dot 4 + Dot 5 + Dot 6 + Space bar

Editing

VoiceOver action Display key
Select all Dot 2 + Dot 3 + Dot 5 + Dot 6 + Space bar
Select left Dot 2 + Dot 3 + Dot 5 + Space bar
Select right Dot 2 + Dot 5 + Dot 6 + Space bar
Activates the Delete key Space bar or Dot 1 + Dot 4 + Dot 5 + Space bar
Text search Dot 1 + Dot 2 + Dot 4 + Space bar

Control

VoiceOver action Display key
Toggle Screen Curtain on and off Dot 1 + Dot 2 + Dot 3 + Dot 4 + Dot 5 + Dot 6 + Space bar
Pause or continue speech Dot 1 + Dot 2 + Dot 3 + Dot 4 + Space bar
Toggle speech on or off Dot 1 + Dot 3 + Dot 4 + Space bar
Dock Dot 1 + Dot 2 + Dot 5 + Space bar (twice)
Help Dot 1 + Dot 3 + Space bar
Toggle QuickNav Dot 1+ Dot 2 + Dot 3 + Dot 4 + Dot 5 + Space bar

Braille

VoiceOver action Dislay key
Pan braille to the left Dot 2 + Space bar
Pan braille to the right Dot 5 + Space bar
Toggle announcement history Dot 1 + Dot 3 + Dot 4 + Dot 5 + Space bar
Translate Dot 4 + Dot 5 + Space bar
Next output mode Dot 1 + Dot 2 + Dot 4 + Dot 5 + Space bar
Next input mode Dot 2 + Dot 3 + Dot 6 + Space bar
Switch between contracted and uncontracted braille Dot 1 + Dot 2 + Dot 4 + Dot 5 + Space bar

Input and output mode correspond to 6-dot, 6-dot contracted, and 8-dot braille models.

8-dot

VoiceOver action Display key
Delete Dot 7 + Space bar
Return Dot 8 + Space bar
Toggle mute Dot 1 + Dot 3 + Dot 4 + Dot 7 + Space bar
Start help Dot 1 + Dot 3 + Dot 7 + Space bar
Scroll up page Dot 3 + Dot 4 + Dot 5 + Dot 6 + Dot 8 + Space bar
Scroll down page Dot 1 + Dot 4 + Dot 5 + Dot 6 + Dot 8 + Space bar
Simulated long press Dot 3 + Dot 6 + Dot 7 + Dot 8 + Space bar
Single letter quick nav Dot 1 + Dot 2 + Dot 3 + Dot 4 + Dot 5 + Dot 7 + Space bar

Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.

Published Date: 

Association - Search Console Help [gg-webmasters-en]

Association

Associate your Search Console property with another Google service

View or manage associations for all your properties using the Associations settings page.

 

Open the Associations settings page

About association

Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics property, a YouTube channel, or a Chrome Web Store account. A Search Console association is usually requested by the owner of the other entity to the Search Console property owner.

The effect of an association depends on the association type. For example, a Google Analytics association shares your Search Console performance data with the associated Google Analytics property; an Android Play Store app association enables app indexing (when Google Search shows deep links into the associated app).

Read about association in your product documentation to learn about all the benefits of association.

Types of association

The following items can be associated with a Search Console property:

  • Google Analytics property
  • Chrome Web Store account
  • Android Play Store app
  • Google Ads account
  • YouTube channel
  • Google Assistant Actions Console project

Check the help page for association in the other service to see what happens if an association is created.

Association flow

All association requests except for Google Analytics must be performed in the product that requests association with your site. Here is what happens:
  1. A property owner in another Google service requests association with your site. The request is made using the product interface for their service: for example, for a YouTube channel, the channel owner uses the YouTube Studio settings  page. The requester requests association with your site's root URL.
  2. Search Console sends a notification of the request to all property owners of the corresponding Search Console property.
  3. The Search Console property owner gets the notification, and approves or denies the request in the Search Console Associations settings page. (If the requester and approver are the same Google account, the request is granted automatically, without any notification).

A single Search Console property can be associated with multiple other entities (for example, example.com could be associated with both a YouTube channel and an Android app).

Request an association

You can request association with a Google Analytics property or with another service.

Note that a Google Analytics property can be associated with only one Search Console property at a time, and vice-versa. If you no longer see a previously created Analytics association, it means that you or another site owner either removed it or overwrote the association with another.

Request Google Analytics association

You can associate your Google Analytics property with your Search Console property to see Search Console data directly in Google Analytics.

Any Search Console data exported from Search Console to your associated Google Analytics property will be subject to the Google Analytics terms of service. At the same time, any data exported from your Google Analytics property to your associated Search Console property will be subject to the Search Console terms of service.

To associate your property, open the associations page for your Search Console property, Click Associate, then follow the instructions in the dialog.

When you associate a Search Console property with a Google Analytics property, Search Console data is enabled for all reporting views associated with that property by default. As a result, anybody with access to that Google Analytics property or one of its views may be able to see Search Console data for that site. For example, if a Google Analytics administrator adds a user to a property or view, that user may be able to see Search Console data in Search Optimization reports.

Google Analytics account administrators can move their Analytics property from one Analytics account to another. Any associated Search Console properties will maintain their association as part of the move. After the move, any users of the new Analytics account will be able to see data from the associated Search Console property without a notification in Search Console. Learn more

Request association with another service

All services other than Google Analytics use their own product's management console to request association with a Search Console property. For example, in YouTube you would use the Advanced Channel Settings page. Search your product's help center to see how to request association with a website.

Approve or deny an association request

If you've received an association request, decide if this is an account that you want to associate with your site. Review the permissions that an association grants to the other service. If you want the association, click Approve next to the request in the Pending Requests table, otherwise click Deny. Approval requests that have not been approved or denied will remain active indefinitely in the Pending requests table.

Remove an association

You can delete any association type at any time for your property.
To delete an association within Search Console:
  1. You must be an owner of the Search Console property.
  2. Open the Associations settings page in Search Console.
  3. Find the association that you want to delete in the table.
  4. Select the more settings icon More and click Remove association.

To delete a Search Console association within the other service, use the other product's management console, similar to the way you request an association.

About the Associations settings page

The Associations settings page shows active and pending associations for all your sites. Active associations have been approved by you or another Search Console property owner. Pending requests are requests for association that have not yet been approved or denied by a Search Console property owner. When an association is removed, its history is lost.

Unable to turn on a service - Google Workspace Admin Help [gg-a-en]

Unable to turn on a service

If you are unable to turn on a service for your users, you may be unable to add a service to your domain based on your Google registration settings and per service restrictions for your domain. Because not all services are available in all areas, you may not be able to turn on a service based on the country setting where you first registered your Google Workspace domain. More information can be found for the services listed below:

Create keywords - Search Ads 360 Help [gg-searchads-en]

Create a manual campaign

Create keywords

A keyword is a word or phrase that relates to the products or services you want to advertise. When consumers type keywords into search engines, the search engines display an ad from the keyword's ad group.

In addition to specifying a word or phrase when you create a keyword, you'll also specify properties for each keyword, such as match type and max CPC.

Before you can create keywords, you need to create at least one ad group in your campaign.

In Yahoo! Japan engine accounts, we recommend you create keywords directly in Search Ads 360. If you create keywords in Yahoo! Japan and then immediately try to sync them into Search Ads 360, you may receive an error. If you do create keywords in Yahoo! Japan, please wait a few minutes before syncing with Search Ads 360.

Create keywords

  1. Navigate to an ad group.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Keywords tab if it isn't already selected.

  3. In the toolbar above the reporting table, click + Keyword.

  4. In the table that appears, enter each new keyword in a separate row. The requirements for keyword columns vary for each type of search engine, so see the sections below for details.

    Add more columns to the keyword editor

    By default, the keyword editor displays the basic columns typically needed to create keywords. If you want add more information while creating the keywords--for example, specify labels, URL template, or bid strategy--click + Columns just above the table and change the columns that are displayed.

    See more tips for using the keyword editor, including information about copying and pasting from an external spreadsheet.

  5. Click Save.

Creating a large number of keywords? Use a bulksheet to upload keywords.

Google Ads keywords

Keyword
Words or phrases describing your product or service and that help determine when and where your ad can appear.
Match type

Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.

You can specify one of the following for a keyword in a Google Ads engine account:

  • broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Use broad match to expose your ads to a wider audience. This is the default option.
    • Search Ads 360 also supports Google's broad match modifier. This targeting feature lets you create keywords that have greater reach than phrase match, and more control than broad match. You implement the modifier by putting a plus symbol (+) directly in front of one or more words in a broad match keyword. To learn more about the broad match modifier, including where it's available, visit the Google Ads Help Center.
  • phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.

  • exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.

Max CPC

The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.

If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.

For example, the following keyword inherits its max CPC from its ad group:

Keyword Match type Max CPC Landing page
mortgage interest rates phrase (inherited) https://www.example.com/mortgage
Landing page URL

Specifies a page on your site that describes the service or product matched by this keyword. Start with http:// or https:// and then enter the rest of the URL. Specifying a landing page URL for a keyword is optional.

 

Microsoft Advertising keywords

Keyword
Words or phrases describing your product or service and that help determine when and where your ad can appear.
Match type

Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.

You can specify one of the following for a keyword in a Microsoft Advertising engine account:

  • broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Use broad match to expose your ads to a wider audience.

  • phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.

  • exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.

  • content: Triggers the display of your ad on relevant pages of the content network, but only if you have chosen to distribute your ad to the content network. Your ads are matched to webpages according to the relevance of your keywords, ad title, and description to the webpage content. For example, if you sell bicycles, your ads would appear on pages that are about bicycles or cycling.

Learn more about keyword match types on the Microsoft Advertising help.

Max CPC

The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.

If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.

For example, the following keyword inherits its max CPC from its ad group:

Keyword Match type Max CPC Landing page
mortgage interest rates phrase (inherited) https://www.example.com/mortgage
Landing page URL

Specifies a page on your site that describes the service or product matched by this keyword. Start with http:// or https:// and then enter the rest of the URL. Specifying a landing page URL for a keyword is optional.

 

Yahoo! Japan keywords

Keyword
Words or phrases describing your product or service and that help determine when and where your ad can appear.
Match type

Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.

You can specify one of the following for a keyword in a Yahoo! Japan engine account:

  • broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Your ad is also eligible to appear when search queries are synonyms, or deemed relevant, to your keyword. Use broad match to expose your ads to a wider audience. This is the default option.

    • Search Ads 360 also supports Yahoo Japan's modified broad match. This targeting feature lets you create keywords that have greater reach than phrase match, and more control than broad match. You implement the modifier by putting a plus symbol (+) directly in front of one or more words in a broad match keyword. To learn more about the broad match modifier, including where it's available, visit the Yahoo! Japan Help Center.
  • phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.

  • exact: The search query must exactly match your keyword, or be a close variant. For example, if you enter a keyword such as golf clubs, your ad is more likely to appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.

Max CPC

The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.

If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.

For example, the following keyword inherits its max CPC from its ad group:

Keyword Match type Max CPC Landing page
mortgage interest rates phrase (inherited) https://www.example.com/mortgage
Landing page URL

Specifies a page on your site that describes the service or product matched by this keyword. Start with http:// or https:// and then enter the rest of the URL.Specifying a landing page URL for a keyword is optional.

 

Baidu keywords

Keyword
Words or phrases describing your product or service and that help determine when and where your ad can appear.
Match type

You can specify one of the following match types for a keyword in a Baidu engine account:

  • exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product. Exact matches show at the top of the search result pages.

  • broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Your ad is also eligible to appear when search queries are synonyms, or deemed relevant, to your keyword. Use broad match to expose your ads to a wider audience. This is the default option.

  • phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.

Max CPC bid

The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.

If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.

For example, the following keyword inherits its max CPC from its ad group:

Keyword Match type Max CPC Landing page
mortgage interest rates phrase (inherited) https://www.example.com/mortgage
Landing page URL

The website that appears after users click the ad as a result of searching on one of these keywords. Start with the protocol (http:// or https://) and then enter the rest of the URL.

Baidu requires two landing page URLs: one for mobile devices and one for non-mobile devices. In Search Ads 360, you can do either of the following:

  • Specify only one landing page in the Landing page URL column. Search Ads 360 will traffic the same URL for both mobile and non-mobile devices.
     
  • Use {ifmobile} and {ifnotmobile} parameters in the Landing page URL column to specify device-specific landing pages.

The URL domain that you specified when you registered for a Baidu account is the only domain that Baidu accepts for your ad and keyword landing pages. You can specify different subdomains. For example, if you registered example.com, your ads and keywords can specify www.example.com and m.example.com.

Two clickserver URLs

Search Ads 360 always traffics two clickserver URLs to Baidu for each keyword: one for mobile devices and one for non-mobile devices. If you specify only one landing page in the Landing page URL column, Search Ads 360 uses the same landing page for both clickserver URLs.

The Clickserver URL column in the Search Ads 360 UI doesn't display two separate clickserver URLs. Instead, the URL in the column uses {ifmobile} and {ifnotmobile} parameters to display the two URLs that are trafficked to Baidu.

See an example

For example, if you create this keyword in the Search Ads 360 UI:

Keyword Match type Max CPC Landing page
mortgage interest rates exact (inherited) https://{ifmobile:m.example.com/mortgage}{ifnotmobile:www.example.com/mortgage}

Search Ads 360 traffics two clickserver URLs like this:

Mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://m.example.com/mortgage

Non-mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://www.example.com/mortgage

The Clickserver URL column in Search Ads 360 shows this:
https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=
{ifmobile:https://m.example.com/mortgage}
{ifnotmobile:https://www.example.com/mortgage}

If you create this keyword in the Search Ads 360 UI:

Keyword Match type Max CPC Landing page
mortgage interest rates exact (inherited) https://www.example.com/mortgage

Search Ads 360 traffics two clickserver URLs like this:

Mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://www.example.com/mortgage

Non-mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://www.example.com/mortgage

The Clickserver URL column in Search Ads 360 shows this:
https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=
{ifmobile:https://www.example.com/mortgage}
{ifnotmobile:https://www.example.com/mortgage}

If you create keywords in Baidu, but forget to specify a URL, when you sync, Search Ads 360 copies a landing page URL from an active ad in the ad group and adds the URL to the keyword. It isn't possible to predict which landing page URL will be copied. 

Maximum keywords per ad group

Each Baidu ad group can contain up to 5000 keywords.

Yahoo! Gemini keywords

Match type

Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.

You can specify one of the following for a keyword in a Yahoo! Gemini engine account:

  • broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Use broad match to expose your ads to a wider audience.

  • phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.

  • exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.

Max CPC

The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.

If you want a keyword to inherit its max CPC setting from the ad group, leave the (inherited) setting. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.

 

Landing page URL

The website that will appear after users click the ad as a result of searching on one of these keywords. Start with the proper prefix (such as http:// or https://) and then enter the rest of the URL. Learn more about landing page and clickserver URLs in Search Ads 360.

 

Newer Posts Older Posts Home

Search This Blog

Review flagged email messages [MS]

Review flagged email messages Outlook for Microsoft 365 Outlook 2021 ...