Verification is the process of proving that you own the site that you claim to own. We need to confirm ownership because once you are verified for a site, then you have access to its private Google Search data, and can affect how Google Search crawls the site.
Complete information about site verification is available in the Google Search Console help center.
Google provides translated versions of our Help Center as a convenience, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.
| Element | Attributes | Values | Required | Supported | Notes |
|---|---|---|---|---|---|
| VAST | Root node | Yes | Yes | ||
| version | String (2.0 and above) | Yes | Yes | Must support 2.0 and above | |
| - Ad | id - unique identifier | String | Yes | Yes | Top-level element wraps each ad in the response |
| -- InLine | None | None | Yes | Yes | Second-level element surrounding complete ad data for a single ad |
| --- AdSystem | Company Node Name | String | Yes | Yes | Indicates source ad server |
| version | String | Preferred | Yes | Internal version used by ad system | |
| --- AdTitle | None | String | No | Yes | Common name of ad |
| --- Description | None | String | No | Yes | Longer description of ad |
| --- Survey | None | URI | No | No | URI of request to survey vendor (Google will only support research tracking pixels. This can be implemented under the In-Line node as a Impression element.) |
| --- Error | None | URI | No | Yes | URI to request if ad does not play due to error (Google will only execute a request to the URI upon error but does not have the ability to pass additional error information.) |
| --- Impression | None | URI | Yes | Yes | URI to track impression |
| --- Creatives | None | None | Yes | Yes | Container for one or more Creative elements |
| ---- Creative | Yes | Yes | Wraps each creative element | ||
| id | String | No | Yes | Optional identifier | |
| sequence | Integer | No | Yes | The preferred order in which multiple Creatives should be displayed | |
| AdID | String | No | Yes | Ad-ID for the creative (formerly ISCI) | |
| ----- Linear | Yes | Yes | |||
| ------ Duration | None | Time | Yes | Yes | |
| ------ TrackingEvents | No | No | |||
| ------- Tracking | URI | No | No | URI to track various events during playback | |
| event | creativeView, start, firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, rewind, resume, fullscreen, expand, collapse, acceptInvitation, close | Yes (only for start, firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, resume, skip [if skippable in-stream]) | Yes (only for start, firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, resume, skip [if skippable in-stream]) | The name of the event to track for the Linear element. The creativeView should always be requested when present. | |
| ------ AdParameters | String | No | No | Data to be passed into the video ad. | |
| ------ VideoClicks | Yes | Yes | |||
| ------- ClickThrough | None | URI | Yes | Yes | URI to open as destination page when user clicks on the video |
| ------- ClickTracking | URI | No | Yes | URI to request for tracking purposes when user clicks on the video | |
| ------- CustomClick | URI | No | Yes | URIs to request on custom events such as hotspotted video | |
| id | String | No | No | Optional identifier | |
| ------ MediaFiles | Yes | Yes | |||
| ------- MediaFile | URI | Yes | Yes | Location of linear file | |
| delivery | progressive | Yes | Yes | Method of delivery of ad (Streaming is not preferred by Google) | |
| type | String | Yes | Yes | MIME type (Popular MIME types is "video/x-ms-wmv" for Windows Media) | |
| bitrate | Integer | Yes | Yes | Bitrate of encoded video in Kbps | |
| width | Integer (480) | Yes | Yes | Pixel dimensions of video | |
| height | Integer (360) | Yes | Yes | Pixel dimensions of video | |
| scalable | Boolean | No | No | Whether it is acceptable to scale the image (Google does this by default.) | |
| maintainAspectRatio | Boolean | No | Yes | Google's player will always maintain the aspect ratio no matter what value is set for this attribute. | |
| apiFramework | String | No | No | The apiFramework defines the method to use for communication if the MediaFile is interactive. | |
| ----- CompanionAds | No | Yes | Companion banners are only currently supported on Google Ads. They are not currently supported on the Google Ad Manager. | ||
| ------ Companion | No | Yes | Any number of companions in any desired pixel dimensions. | ||
| id | String | No | Yes | Optional identifier | |
| width | Integer (300) | Yes (if serving companion) | Yes | Pixel dimensions of companion (we accept 300x250 and 300x60 companion banners) | |
| height | Integer (60 or 250) | Yes (if serving companion) | Yes | Pixel dimensions of companion (we accept 300x250 and 300x60 companion banners) | |
| expandedWidth | Integer | No | No | Pixel dimensions of expanding companion ad when in expanded state (expandables not allowed with In-Stream ads on Google) | |
| expandedHeight | Integer | No | No | Pixel dimensions of expanding companion ad when in expanded state (expandables not allowed with In-Stream ads on Google) | |
| apiFramework | String | No | No | The apiFramework defines the method to use for communication with the companion | |
| ------- StaticResource | URI | No | Yes | URI to a static file, such as an image or SWF file | |
| creativeType | String | Yes (if serving companion using StaticResource) | Yes | Mime type of static resource | |
| ------- IFrameResource | None | URI | No | Yes | URI source for an IFrame to display the companion element |
| ------- HTMLResource | None | CDATA | No | No | HTML to display the companion element |
| ------- JavaScriptResource | None | CDATA | No | No | JavaScript to display the companion element |
| ------- TrackingEvents | No | No | |||
| -------- Tracking | URI | No | No | URI to display the companion element | |
| event | creativeView | Yes (if serving companion) | No | The creativeView should always be requested when present. For Companions creativeView is the only supported event. | |
| ------- CompanionClickThrough | None | URI | No (yes if serving static image or flash file without hard-coded click-through) | Yes | URI to open as destination page when user clicks on the companion (SWF creatives must comply proper casing clickTAG) |
| ------- AltText | None | String | No | Yes | Alt test to be displayed when companion is rendered in HTML environment |
| ------- AdParameters | String | No | No | Data to be passed into the companion ads | |
| ----- NonLinearAds | No | No | Not currently supported (only Linear In-Stream) | ||
| --- Extensions | No | No | |||
| ---- Extension | type | Any | No | No | Any valid XML may be included in the Extensions node. |
| - Wrapper | None | None | No | No (with exception to 2 wrappers allowed via the Google Ad Manager only) | Second-level element surrounding wrapper ad pointing to Secondary ad server |
You can use VoiceOver on your Apple Watch and a Bluetooth-enabled braille display to read and navigate.
Using a braille display with your Apple Watch requires watchOS 7.2 or later. To ensure that your braille display is using the correct table, make sure that you have the latest version of watchOS.
Go to Settings > Accessibility > VoiceOver > Braille on your Apple Watch to pair your display. Learn more about connecting a braile display and adjusting its settings in the Apple Watch User Guide.
Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.
Creative templates are created and managed under Delivery Creatives
Creative templates.
Creative templates are forms you fill out or use when trafficking creatives. Creative templates define how to show an ad—that is, how the ad should look, behave, or serve. They can also be used for other purpose outside showing an ad, such as including third-party tracking pixels.
You select a creative template when adding creatives to a line item or when uploading new creatives to the creative library.
There are two kinds of creative templates.
Standard templates: Included in Ad Manager by default. Standard templates support some common ad experiences or other useful applications, such as adding third-party tracking pixels.
Custom templates: Created by an administrator or other technical resource in your network. Custom templates are tailored for your network to deliver ad experiences or provide applications not covered by standard templates or other creative types available.
Both standard and custom templates are listed as one of the several display creative types when adding new creatives.
This article covers how to create and manage creative templates. To create new custom templates, you or a technical resource needs to know the ad serving or other goals required of the new template and the necessary coding skills to meet those goals.
If you're a trafficker and simply want to know how to use creatives templates, see Traffic with creative templates.
Standard creative templates are included in Ad Manager by default and cannot be changed. You can't modify standard templates, an no template can be deleted. However, you can inactivate creative templates, making them unavailable to traffickers.
| Name | Description |
| Forecasting pixel | Improves accuracy of forecasting on inventory hosted by third parties. Used only for tracking purposes and is not an ad visible to users. |
| Image banner with optional third-party tracking | Image banner ad with a click-through URL that open a new tab. Includes the option third-party tracking pixels. Also includes the option for Safecount survey URLs. Safecount is a third-party service that allows you to engage with users via your ad. |
| Mobile app download | Image and text ad that invites users to download a mobile application. |
| HTML5 animated ad | Animated HTML5 ad with configurable transitions between image files. Requires GIF, JPG or PNG files. You can upload multiple image files and configure:
|
| Mobile image carousel | Image ad that renders multiple images in a carousel—a rotating display of images triggered when users swipe from right to left.
|
| Mobile interstitial with auto-close (app) | Image ad interstitial with auto-close control. Supports portrait and landscape orientations. Works on apps running Google AdMob Ads SDK 6.0+.
|
| Mobile fixed-position banner | Image banner ad for mobile web that stays fixed to the bottom of the screen as the user scrolls. Includes a close button for dismissing the ad.
|
| Pop-up or pop-under ad | Image ad hosted by Ad Manager that pops over or under the content page in a new window. New window is automatically sized for the image file. |
| Pop-up or pop-under ad (third-party hosted) | Image ad hosted by a third-party service that pops over or under the content page in a new window. New window is automatically sized for the image file. Ensure that traffickers include a click macro in the third-party URL to track clicks. Engage with your third party for implementation details. |
| Text ad | Text-based advertisement. |
Previous trafficking experience
Some names of standard creative templates (previously, "system-defined templates") have changed. New names are simplified and better reflect consistency across Google Ad Manager.
| Now | Previous |
|---|---|
| HTML5 animated ad | Image animation 1 |
| Image banner with optional third-party tracking | Image banner with optional third party tracking |
| Mobile image carousel | Mobile Image Carousel (app and web) |
| Mobile fixed-position banner | Mobile Web Adhesion Banner |
| Pop-up or pop-under image | Pop-up or pop-under window with image content |
| Pop-up or pop-under ad (third-party hosted) | Pop-up or pop-under window with third-party content |
1 "Image animation" had been available to select from an initial page when first adding creatives. Now, you can select "HTML5 animated ad" from under the standard creative templates card. "HTML5 animated ad" works the same as "Image animation" and was simply renamed.
While you can't modify standard templates, you can copy them. Simply select the creative templates you want to copy from the table of creative templates, and select Copy. The template is copied with the same name, appended with "(copy 1)", and can then be modified.
To find custom templates, you can filter the table for Type Custom or filter based on the name.
Changes to a custom template affect associated creatives
Changes to existing creative templates affect creatives that were previously associated with that template. Changes could cause unexpected or undesired behavior. Good practice suggests custom creative template not be modified once they are in production. Instead, copy the template and make modifications.
If you can't get around modifying an existing creative template, ensure that you do thorough testing with previously associated creatives.
To create a creative template:
Out-of-page creatives include floating or pop-up creatives. Do not enable this setting for creatives that are not out-of-page, such as traditional images creatives, otherwise impression reporting could be adversely affected.
The "Creative template for out-of-page creatives" setting:
This setting requires that you insert the "Viewed impression" macro. The "Viewed impression" macro ensures impressions are counted in reporting only when they are fully rendered. This setting cannot be changed after template is saved.
Custom templates also contain some other attributes and optional custom variables.
Variables define, enforce, or restrict how you want creatives to look, behave, or serve. When you add a variables, you need to indicate its type. When a trafficker uses a creative template, the variable appears as an input field for the trafficker. Types include:
You can ad multiple variable to a template and variables of the same type. You can also indicate if entry for the trafficker is required.
When you add a new variable, make sure that you include it in the "Code snippet" field as a macro, otherwise it won't populate the creative template with the input field traffickers need to use when adding a new creative.
Macros are included by default in Ad Manager and can be added in the "Code snippet" field by clicking Insert macro. Macro strings are later replaced with another value or code that dictates how a creative serves, behaves, or looks. There are also useful macros cache busting or click-through URLs. Learn more
For every variable you create, Ad Manager creates a variable reference that should be inserted into the "Code snippet" field. After creating a variable, you'll see the Insert variable option under the "Code snippet" field. You won't see it before that. Insert the variable into the code snippet at the appropriate location, with whatever potential custom code you enter.
Export and import creative templates to edit them offline. You might want to export and reimport a creative template to:
Exporting and importing creative templates can be done from the details page of an existing or new template.
To see data in your Events reports, you need to add code to your site or app to collect Event data.
In this article:If you use Google Tag Manager to manage your tags, read the Analytics Events tag setup guide.
If you have not already added the basic Analytics tag, do this first.
To collect Event data from a website, you'll need to add JavaScript to your site that sends Analytics the details of each Event that is triggered. Refer to the Analytics events documentation on our help center and developer site for more information.
To collect Event data from a mobile app, use one of the Analytics SDKs.
To collect Event data from an Internet connected device (a point-of-sale device, for example, but not a website or mobile app), refer to the the Measurement Protocol developer guide.
Search ads are the marketing messages displayed to prospective customers on the search engines. You can create and manage your search engine ads in Search Ads 360. You can traffic as many ads through Search Ads 360 as the search engine limits allow.
Each ad consists of a title, one or two lines of description (depending on the search engine), and a display URL.
Navigate to an ad group.
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible?
Click the navigation bar to display navigation options.
In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
In the "Advertiser" list, click the advertiser that contains the engine account.
In the "Account" list, click the engine account that contains the campaign.
In the "Campaign" list, click the campaign that contains the ad group.
In the "Ad group" list, click the ad group.
Click Apply or press the Enter key.
Search Ads 360 displays the ad group page.
Click the Ads tab.
The table displays the existing ads for the ad group.
Do the following depending on the account type:
You can enter each setting line by line in the boxes that appear, or you can paste an entire ad, including the URLs, onto the Headline. The text automatically fills in the correct lines if each line of the ad is on a separate line. For example for a Google Ads ad, you can paste the following text in the Headline:
Headline
Description line1
www.example.com
pathfield1, pathfield2
Click Save.
Ad copy in Search Ads 360 is case-sensitive.
Ad copy in Search Ads 360 is case-sensitive.
Headline 1 (required), Headline 2 (required), and Headline 3 (optional): Enter the headline of the ad.
Character limit: 30 characters each
URL Template: Specifies a Search Ads 360 URL template for the ad.
Only Microsoft Advertising accounts that have migrated to Upgraded URLs can create expanded text ads from Search Ads 360.
Ad copy in Search Ads 360 is case-sensitive.
Headline (required), Headline2 (required), and Headline3 (optional): Enter headlines for the ad.
Character limit: 30 characters each
Description line 1 (required) and Description line 2 (optional): Enter more details about your product or service.
Character limit: 90
Destination URL (required): Specifies a page on your site that describes the service or product in the ad. Microsoft Advertising calls this the final URL. Learn more about URLs for text ads and keywords.
Select a prefix (http:// or https://) and then enter the rest of the URL.
Path (field 1 and field 2) (optional): Enter a URL path to include in the ad's display URL. The path you enter here is combined with the domain name from the ad's destination URL.
The fields give potential customers an idea of where they will end up on your site once they have clicked your ad. Your path text doesn't have to match the exact text of your destination URL, but it should help the user understand what to expect from your landing page.
For example, if:
Destination URL is https://www.example.com?pid=23455
Path 1 is hiking-boots
Path 2 is mens
The display URL in your ad would be:
www.example.com/hiking-boots/mens
Character limit: 15 characters each.
If you use dynamic text to generate text for this field, the dynamic text formula can be up to 50 characters long, but when Microsoft Advertising evaluates the formula, the output is required to be 15 characters or less.
URL Template: Specifies a Search Ads 360 URL template for the ad.
Why create a template for an ad? If you're using a third-party tracking service that uses a redirect URL, engine accounts with shared templates require you to put the redirect URL in a URL template. All landing page URLs are required to refer to a page on the advertiser's site.
Ad copy in Search Ads 360 is case-sensitive.
Headline and Headline2 (required): Enter headlines for the ad.
Character limit: 30 alpha-numeric characters each, or 15 double-byte characters (such as Kana) each
Description line 1 (required): Enter more details about your product or service.
Character limit: 80 alpha-numeric characters, or 40 double-byte characters (such as Kana)
Destination URL (required): Specifies a page on your site that describes the service or product in the ad. Learn more about URLs for text ads and keywords.
Select a prefix (http:// or https://) and then enter the rest of the URL.
Path (field 1 and field 2) (optional): Enter a URL path to include in the ad's display URL. The path you enter here is combined with the domain name from the ad's destination URL.
The fields give potential customers an idea of where they will end up on your site once they have clicked your ad. Your path text doesn't have to match the exact text of your destination URL, but it should help the user understand what to expect from your landing page.
For example, if:
Destination URL is https://www.example.com?pid=23455
Path 1 is hiking-boots
Path 2 is mens
The display URL in your ad would be:
www.example.com/hiking-boots/mens
Character limit: 15 alpha-numeric characters each
URL Template: Specifies a Search Ads 360 URL template for the ad.
Why create a template for an ad? If you're using a third-party tracking service that uses a redirect URL, engine accounts with shared templates require you to put the redirect URL in a URL template. All landing page URLs are required to refer to a page on the advertiser's site.
Yahoo! Japan restricts some characters from appearing in ads. For example, you can't use these bracket symbols [ ].
Click here to download a Yahoo! guide that details the character restrictions in Yahoo! Japan ads. Learn more about ad editorial guidelines on the Yahoo! help.
Each Baidu ad consists of a title, two lines of description, and display URLs for mobile and non-mobile devices. You'll also need to specify landing page URLs for mobile and non-mobile devices.
Ad title: The headline of the ad.
Note that the ad copy in Search Ads 360 is case-sensitive.
Character limit: 50
Ad description / Ad description line 1: A concise summary of the ad.
Character limit: minimum 9, maximum 80
Ad description line 2: A detailed summary of the ad. Optional for Baidu.
Character limit: minimum 9, maximum 80
Display URL: The URL that will appear in the ad when the ad displays on non-mobile devices.
The value doesn't need to start with http://.
Character limit: 36
Ad landing page URL: The landing page for the ad when the ad displays on non-mobile devices. While this is required for Baidu, Search Ads 360 only uses this landing page in the rare instance when there is no keyword landing page. Learn more about URLs for text ads and keywords.
Select the proper prefix (such as http:// or https://) and then enter the rest of the URL.
Mobile Display URL: The URL that will appear in the ad when the ad displays on mobile devices. This is an optional field. When Baidu serves the ad, it substitutes the mobile display URL defined for the keyword.
The value doesn't need to start with http://.
Character limit: 36
Mobile ad landing page URL: The landing page for the ad when the ad displays on mobile devices. This is an optional field. When Baidu serves the ad, it substitutes the mobile landing page URL defined for the keyword. Learn more about URLs for text ads and keywords.
If you do specify a URL for the ad, select the proper prefix (such as http:// or https://) and then enter the rest of the URL.
The URL domain that you specified when you registered for a Baidu account is the only domain that Baidu accepts for your ad and keyword landing pages. You can specify different subdomains. For example, if you registered example.com, your ads and keywords can specify www.example.com and m.example.com.
Each Baidu ad group can contain up to 50 ads.
Headline and Headline2 (required): Enter headlines for the ad.
Character limit: 50 characters for Headline, and 30 characters for Headline2
The second headline may be used when you ad appears in the Search or Search partners network. For the Native network, Gemini will continue displaying the first line of title.
Description line 1 (required): Enter more details about your product or service.
Character limit: 150 characters
When you use a braille display with VoiceOver on your Apple Watch, the braille display might support these commands to help with navigation.
Using a braille display with your Apple Watch requires watchOS 7.2 or later. To ensure that your braille display is using the correct table, make sure that you have the latest version of watchOS.
Go to Settings > Accessibility > VoiceOver > Braille on your Apple Watch to pair your display. Learn more about connecting a braile display and adjusting its settings in the Apple Watch User Guide.
| VoiceOver action | Display key |
|---|---|
| Move to previous item | Dot 1 + Space bar |
| Move to next item | Dot 4 + Space bar |
| Go to first item | Dot 1 + Dot 2 + Dot 3 + Space bar |
| Go to last item | Dot 4 + Dot 5 + Dot 6 + Space bar |
| Go to Notification Center | Dot 4 + Dot 6 + Space bar |
| Go to Control Center | Dot 2 + Dot 5 + Space bar |
| Escape current context | Dot 1 + Dot 2 + Space bar |
| VoiceOver action | Display key |
|---|---|
| Scroll up one page | Dot 3 + Dot 4 + Dot 5 + Dot 6 + Space bar |
| Scroll down one page | Dot 1 + Dot 4 + Dot 5 + Dot 6 + Space bar |
| Speak page number or rows being displayed | Dot 3 + Dot 4 + Space bar |
| VoiceOver action | Display key |
|---|---|
| Move to previous item using rotor setting | Dot 3 + Space bar |
| Move to next item using rotor setting | Dot 6 + Space bar |
| Select previous rotor setting | Dot 2 + Dot 3 + Space bar |
| Select next rotor setting | Dot 5 + Dot 6 + Space bar |
| VoiceOver action | Display key |
|---|---|
| Perform simple tap | Dot 3 + Dot 6 + Space bar |
| Activates the Digital Crown button | Dot 1 + Dot 2 + Dot 5 + Space bar |
| VoiceOver action | Display key |
|---|---|
| Read page starting at selected item | Dot 1 + Dot 2 + Dot 3 + Dot 5 + Space bar |
| Read page starting at the top | Dot 2 + Dot 4 + Dot 5 + Dot 6 + Space bar |
| VoiceOver action | Display key |
|---|---|
| Select all | Dot 2 + Dot 3 + Dot 5 + Dot 6 + Space bar |
| Select left | Dot 2 + Dot 3 + Dot 5 + Space bar |
| Select right | Dot 2 + Dot 5 + Dot 6 + Space bar |
| Activates the Delete key | Space bar or Dot 1 + Dot 4 + Dot 5 + Space bar |
| Text search | Dot 1 + Dot 2 + Dot 4 + Space bar |
| VoiceOver action | Display key |
|---|---|
| Toggle Screen Curtain on and off | Dot 1 + Dot 2 + Dot 3 + Dot 4 + Dot 5 + Dot 6 + Space bar |
| Pause or continue speech | Dot 1 + Dot 2 + Dot 3 + Dot 4 + Space bar |
| Toggle speech on or off | Dot 1 + Dot 3 + Dot 4 + Space bar |
| Dock | Dot 1 + Dot 2 + Dot 5 + Space bar (twice) |
| Help | Dot 1 + Dot 3 + Space bar |
| Toggle QuickNav | Dot 1+ Dot 2 + Dot 3 + Dot 4 + Dot 5 + Space bar |
| VoiceOver action | Dislay key |
|---|---|
| Pan braille to the left | Dot 2 + Space bar |
| Pan braille to the right | Dot 5 + Space bar |
| Toggle announcement history | Dot 1 + Dot 3 + Dot 4 + Dot 5 + Space bar |
| Translate | Dot 4 + Dot 5 + Space bar |
| Next output mode | Dot 1 + Dot 2 + Dot 4 + Dot 5 + Space bar |
| Next input mode | Dot 2 + Dot 3 + Dot 6 + Space bar |
| Switch between contracted and uncontracted braille | Dot 1 + Dot 2 + Dot 4 + Dot 5 + Space bar |
Input and output mode correspond to 6-dot, 6-dot contracted, and 8-dot braille models.
| VoiceOver action | Display key |
|---|---|
| Delete | Dot 7 + Space bar |
| Return | Dot 8 + Space bar |
| Toggle mute | Dot 1 + Dot 3 + Dot 4 + Dot 7 + Space bar |
| Start help | Dot 1 + Dot 3 + Dot 7 + Space bar |
| Scroll up page | Dot 3 + Dot 4 + Dot 5 + Dot 6 + Dot 8 + Space bar |
| Scroll down page | Dot 1 + Dot 4 + Dot 5 + Dot 6 + Dot 8 + Space bar |
| Simulated long press | Dot 3 + Dot 6 + Dot 7 + Dot 8 + Space bar |
| Single letter quick nav | Dot 1 + Dot 2 + Dot 3 + Dot 4 + Dot 5 + Dot 7 + Space bar |
Find out which braille displays are supported by Apple Watch.
Information about products not manufactured by Apple, or independent websites not controlled or tested by Apple, is provided without recommendation or endorsement. Apple assumes no responsibility with regard to the selection, performance, or use of third-party websites or products. Apple makes no representations regarding third-party website accuracy or reliability. Contact the vendor for additional information.
View or manage associations for all your properties using the Associations settings page.
Open the Associations settings page
Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics property, a YouTube channel, or a Chrome Web Store account. A Search Console association is usually requested by the owner of the other entity to the Search Console property owner.
The effect of an association depends on the association type. For example, a Google Analytics association shares your Search Console performance data with the associated Google Analytics property; an Android Play Store app association enables app indexing (when Google Search shows deep links into the associated app).
Read about association in your product documentation to learn about all the benefits of association.
The following items can be associated with a Search Console property:
Check the help page for association in the other service to see what happens if an association is created.
A single Search Console property can be associated with multiple other entities (for example, example.com could be associated with both a YouTube channel and an Android app).
You can request association with a Google Analytics property or with another service.
Note that a Google Analytics property can be associated with only one Search Console property at a time, and vice-versa. If you no longer see a previously created Analytics association, it means that you or another site owner either removed it or overwrote the association with another.
You can associate your Google Analytics property with your Search Console property to see Search Console data directly in Google Analytics.
Any Search Console data exported from Search Console to your associated Google Analytics property will be subject to the Google Analytics terms of service. At the same time, any data exported from your Google Analytics property to your associated Search Console property will be subject to the Search Console terms of service.
To associate your property, open the associations page for your Search Console property, Click Associate, then follow the instructions in the dialog.
When you associate a Search Console property with a Google Analytics property, Search Console data is enabled for all reporting views associated with that property by default. As a result, anybody with access to that Google Analytics property or one of its views may be able to see Search Console data for that site. For example, if a Google Analytics administrator adds a user to a property or view, that user may be able to see Search Console data in Search Optimization reports.
Google Analytics account administrators can move their Analytics property from one Analytics account to another. Any associated Search Console properties will maintain their association as part of the move. After the move, any users of the new Analytics account will be able to see data from the associated Search Console property without a notification in Search Console. Learn more
If you've received an association request, decide if this is an account that you want to associate with your site. Review the permissions that an association grants to the other service. If you want the association, click Approve next to the request in the Pending Requests table, otherwise click Deny. Approval requests that have not been approved or denied will remain active indefinitely in the Pending requests table.
To delete a Search Console association within the other service, use the other product's management console, similar to the way you request an association.
If you are unable to turn on a service for your users, you may be unable to add a service to your domain based on your Google registration settings and per service restrictions for your domain. Because not all services are available in all areas, you may not be able to turn on a service based on the country setting where you first registered your Google Workspace domain. More information can be found for the services listed below:
A keyword is a word or phrase that relates to the products or services you want to advertise. When consumers type keywords into search engines, the search engines display an ad from the keyword's ad group.
In addition to specifying a word or phrase when you create a keyword, you'll also specify properties for each keyword, such as match type and max CPC.
Before you can create keywords, you need to create at least one ad group in your campaign.
In Yahoo! Japan engine accounts, we recommend you create keywords directly in Search Ads 360. If you create keywords in Yahoo! Japan and then immediately try to sync them into Search Ads 360, you may receive an error. If you do create keywords in Yahoo! Japan, please wait a few minutes before syncing with Search Ads 360.
Navigate to an ad group.
In the left navigation panel, click All accounts.
What if the left navigation pane isn't visible?
Click the navigation bar to display navigation options.
In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.
In the "Advertiser" list, click the advertiser that contains the engine account.
In the "Account" list, click the engine account that contains the campaign.
In the "Campaign" list, click the campaign that contains the ad group.
In the "Ad group" list, click the ad group.
Click Apply or press the Enter key.
Search Ads 360 displays the ad group page.
Click the Keywords tab if it isn't already selected.
In the toolbar above the reporting table, click + Keyword.
By default, the keyword editor displays the basic columns typically needed to create keywords. If you want add more information while creating the keywords--for example, specify labels, URL template, or bid strategy--click + Columns just above the table and change the columns that are displayed.
See more tips for using the keyword editor, including information about copying and pasting from an external spreadsheet.
Click Save.
Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.
You can specify one of the following for a keyword in a Google Ads engine account:
phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.
exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.
The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.
If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.
For example, the following keyword inherits its max CPC from its ad group:
| Keyword | Match type | Max CPC | Landing page |
|---|---|---|---|
| mortgage interest rates | phrase | (inherited) | https://www.example.com/mortgage |
Specifies a page on your site that describes the service or product matched by this keyword. Start with http:// or https:// and then enter the rest of the URL. Specifying a landing page URL for a keyword is optional.
Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.
You can specify one of the following for a keyword in a Microsoft Advertising engine account:
broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Use broad match to expose your ads to a wider audience.
phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.
exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.
content: Triggers the display of your ad on relevant pages of the content network, but only if you have chosen to distribute your ad to the content network. Your ads are matched to webpages according to the relevance of your keywords, ad title, and description to the webpage content. For example, if you sell bicycles, your ads would appear on pages that are about bicycles or cycling.
Learn more about keyword match types on the Microsoft Advertising help.
The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.
If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.
For example, the following keyword inherits its max CPC from its ad group:
| Keyword | Match type | Max CPC | Landing page |
|---|---|---|---|
| mortgage interest rates | phrase | (inherited) | https://www.example.com/mortgage |
Specifies a page on your site that describes the service or product matched by this keyword. Start with http:// or https:// and then enter the rest of the URL. Specifying a landing page URL for a keyword is optional.
Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.
You can specify one of the following for a keyword in a Yahoo! Japan engine account:
broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Your ad is also eligible to appear when search queries are synonyms, or deemed relevant, to your keyword. Use broad match to expose your ads to a wider audience. This is the default option.
phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.
exact: The search query must exactly match your keyword, or be a close variant. For example, if you enter a keyword such as golf clubs, your ad is more likely to appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.
The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.
If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.
For example, the following keyword inherits its max CPC from its ad group:
| Keyword | Match type | Max CPC | Landing page |
|---|---|---|---|
| mortgage interest rates | phrase | (inherited) | https://www.example.com/mortgage |
Specifies a page on your site that describes the service or product matched by this keyword. Start with http:// or https:// and then enter the rest of the URL.Specifying a landing page URL for a keyword is optional.
You can specify one of the following match types for a keyword in a Baidu engine account:
exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product. Exact matches show at the top of the search result pages.
broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Your ad is also eligible to appear when search queries are synonyms, or deemed relevant, to your keyword. Use broad match to expose your ads to a wider audience. This is the default option.
phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.
The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.
If you want a keyword to inherit its max CPC setting from the ad group, then leave the Max CPC column empty. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.
For example, the following keyword inherits its max CPC from its ad group:
| Keyword | Match type | Max CPC | Landing page |
|---|---|---|---|
| mortgage interest rates | phrase | (inherited) | https://www.example.com/mortgage |
The website that appears after users click the ad as a result of searching on one of these keywords. Start with the protocol (http:// or https://) and then enter the rest of the URL.
Baidu requires two landing page URLs: one for mobile devices and one for non-mobile devices. In Search Ads 360, you can do either of the following:
The URL domain that you specified when you registered for a Baidu account is the only domain that Baidu accepts for your ad and keyword landing pages. You can specify different subdomains. For example, if you registered example.com, your ads and keywords can specify www.example.com and m.example.com.
Search Ads 360 always traffics two clickserver URLs to Baidu for each keyword: one for mobile devices and one for non-mobile devices. If you specify only one landing page in the Landing page URL column, Search Ads 360 uses the same landing page for both clickserver URLs.
The Clickserver URL column in the Search Ads 360 UI doesn't display two separate clickserver URLs. Instead, the URL in the column uses {ifmobile} and {ifnotmobile} parameters to display the two URLs that are trafficked to Baidu.
For example, if you create this keyword in the Search Ads 360 UI:
| Keyword | Match type | Max CPC | Landing page |
|---|---|---|---|
| mortgage interest rates | exact | (inherited) | https://{ifmobile:m.example.com/mortgage}{ifnotmobile:www.example.com/mortgage} |
Search Ads 360 traffics two clickserver URLs like this:
Mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://m.example.com/mortgage
Non-mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://www.example.com/mortgage
The Clickserver URL column in Search Ads 360 shows this:
https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=
{ifmobile:https://m.example.com/mortgage}
{ifnotmobile:https://www.example.com/mortgage}
If you create this keyword in the Search Ads 360 UI:
| Keyword | Match type | Max CPC | Landing page |
|---|---|---|---|
| mortgage interest rates | exact | (inherited) | https://www.example.com/mortgage |
Search Ads 360 traffics two clickserver URLs like this:
Mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://www.example.com/mortgage
Non-mobile: https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=https://www.example.com/mortgage
The Clickserver URL column in Search Ads 360 shows this:
https://clickserve.dartsearch.net/link/click?lid=43700001171542080&ds_s_kwgid=58700000138513001&ds_e_adid={creative}&ds_e_matchtype={ifsearch:search}{ifcontent:content}&ds_e_device={device}&ds_url_v=2&ds_dest_url=
{ifmobile:https://www.example.com/mortgage}
{ifnotmobile:https://www.example.com/mortgage}
If you create keywords in Baidu, but forget to specify a URL, when you sync, Search Ads 360 copies a landing page URL from an active ad in the ad group and adds the URL to the keyword. It isn't possible to predict which landing page URL will be copied.
Each Baidu ad group can contain up to 5000 keywords.
Keyword match types help control which searches can trigger your ad. For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query.
You can specify one of the following for a keyword in a Yahoo! Gemini engine account:
broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. Use broad match to expose your ads to a wider audience.
phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.
exact: The search query must exactly match your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product.
The highest amount you're willing to pay for a click on your ad as a result of a search on one of these keywords. Note that often you'll pay less than the max CPC because in each auction, the most you'll pay is what's needed to rank higher than the advertiser immediately below you.
If you want a keyword to inherit its max CPC setting from the ad group, leave the (inherited) setting. When you change the ad group's max CPC, then all of the keywords that inherit the ad group's setting will also change their max CPC.
The website that will appear after users click the ad as a result of searching on one of these keywords. Start with the proper prefix (such as http:// or https://) and then enter the rest of the URL. Learn more about landing page and clickserver URLs in Search Ads 360.
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