Sunday, October 10, 2021

Skippable video ads - Google Ad Manager Help [gg-admanager-en]

Skippable video ads

See which environments and platforms support skippable video ads.

Skippable video ads allow users to skip or exit the ad after 5 seconds. They provide a better user experience for viewers, demonstrate reduced content abandonment rates, and provide you with the opportunity to allow longer ads on more inventory (for example, 60+ second ads) by allowing users to skip.

Requirements and specifications

  • Require IMA SDK 3 for implementation
  • Display a skip button after 5 seconds, by default*
  • Count as an engaged view after 30 seconds, by default, or to the end of the ad, whichever comes first*
  • Provide additional metrics that can measure the effectiveness of creatives

* If your Ad Manager network uses VAST 3, the "Skippable skip time" and "Skippable view time" are customizable for reservation campaigns under Admin and then Video and audio.

For any programmatic demand, Ad Manager uses the skippable offset set in the buyer's VAST, which allows for a value of 5 seconds.

Serve only short or skippable ads for short-form video  (Beta) 

You can configure your Ad Manager network to serve only short or skippable ads for short-form video. For video content of less than 8 minutes, Ad Manager will not serve skippable ads with over 5 seconds of non-skip time or non-skippable video ads longer than 31 seconds to the environments you choose.

This is a beta feature and is currently only available for Chrome. The setting relies on the video duration parameter (vid_d). If the vid_d parameter is not present, the content duration information from content ingestion can be used. The vid_d parameter takes precedence over the content ingestion duration.

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Video and audio.
  3. Locate the "Serve only short or skippable ads for short-form video" setting, and choose the environments where this should apply.
  4. Click Save.

Learn more about the skippable creative option and reporting metrics.

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